China is in an Age of Economy Thriving and Technology Advancing. This strike
increasing international visitors. In the foreigners, very few of them are able to communicate in
Chinese, which means that it is significant to provide accurate information to the foreign friends by
their understandable codes. For instance, in a hotel, a foreigner needs to know which way to go for
their daily activities without enquiring at the reception desk. These requirements are served by public
signs, e.g. the location of a canteen. Actually, this service is a challenge of Chinese people’s English
level. In recent years, as a lack of contextually linguistic and cultural knowledge, there are some
errors of translation on public English signs, resulting in some inconvenience to the oversea
travelers. This paper will analyses these problems in root and then advance prospective resolutions.
C H A P T E R17Using International Logistics for Competitive.docxhumphrieskalyn
C H A P T E R17
Using International Logistics for Competitive Advantage
The preceding chapters outlined many of the challenges that an international logistics manager faces in an international environment. They covered the infrastructure of international business, the management of financial and transportation risks, and the choices related to international transportation and packaging, all of which are eminently more complex than for domestic transactions.
However, a good export manager should not see these challenges as obstacles, but as opportunities to offer a higher level of service than his or her competitors. This can be done relatively simply by following a number of elementary points. The recommendations that follow may not be sufficient to clinch the sale; however, they will certainly help in all circumstances.
Consider that an importer, in most situations, is getting several quotes from several exporters located in different countries. Although the alternative bids are likely to be evaluated on a large number of criteria (price, support, after-sale service, delivery terms, and so on), one of the most important issues will be the ease with which the purchase transaction will take place. From the importer's perspective, the easiest alternative is to purchase from a supplier who communicates clearly, who is flexible in his approach, who offers terms of sale that are convenient to the buyer, who is careful in handling paperwork and transportation, and who packages the goods carefully. When all else is the same, the well-prepared exporter will earn the sale by being better prepared on those logistical details.
The good management of international logistics is a competitive advantage.
17-1: Communication Challenges
One of the most challenging aspects of international business is effective communication. Conducting business with people in foreign countries is often hampered by language barriers. It can be quite difficult to conduct business when two people from different languages and cultures are communicating. An additional challenge for the international logistics manager is that most communications with foreign counterparts are conducted in an impersonal fashion, by e-mail, fax, and letters. This detached type of contact does not allow for the subtleties of in-person communication, such as tone of voice or gestures, which often help make communications more intelligible. There is also no opportunity to ask for immediate clarification, as there is in verbal communication, and the possibility of errors or misunderstandings is greatly increased.
The U.S. Department of State classifies languages by the degree of difficulty that they present for a native English speaker intent on learning that language. Table 17-1. outlines these categories and languages. The greater the differences are between two persons' languages, the greater the likelihood is that communication will be difficult. Sentences ca ...
The second part of a 2-part introductory workshop on style in technical communication. Presented December 8, 2009 to beginning technical writing students at Kyung Hee University in Suwon, South Korea.
One of the major reasons that foreign expatriates have difficulty doin.docxdorisevans99695
One of the major reasons that foreign expatriates have difficulty doing busimess in the United States is that theu do not understand American slang. A business executive recently gave the authors the followimg three examples of statements that had no direct meaning for her because she was unfamiliar with slang: \"He was laughing like hell.\" \"Don\'t worry; its a piece of cake.\" \"Let\'s throw these ideas up agaist the wall and see if any of them stick.\" WHy did the foreign expat have trouble understanding these statements and what could have been done instead?
For U.S. companies going abored for the first time, which form of nonverbal communication barrier would be the greatest, kinesics or proxemics? Why? Defend your answer.
Solution
Chapter 7
CROSS-CULTURAL
COMMUNICATION AND
NEGOTIATION
Communication takes on special importance in international
management because of the difficulties in conveying mean-
ings between parties from different cultures. The problems
of misinterpretation and error are compounded in the inter-
national context. Chapter 7 examines how the communica-
tion process in general works, and it looks at the downward
and upward communication flows that commonly are used
in international communication. Then the chapter examines
the major barriers to effective international communication
and reviews ways of dealing with these communication
problems. Finally, international negotiation is examined,
with particular attention to how negotiation approaches and
strategies must be adapted to different cultural environ-
ments. The specific objectives of this chapter are:
1.
DEFINE
the term
communication,
examine some
examples of verbal communication styles, and explain
the importance of message interpretation.
2.
ANALYZE
the common downward and upward
communication flows used in international communication.
3.
EXAMINE
the language, perception, and culture
of communication, and nonverbal barriers to effective
international communications.
4.
PRESENT
the steps that can be taken to overcome
international communication problems.
5.
DEVELOP
approaches to international negotia-
tions that respond to differences in culture.
6.
REVIEW
different negotiating and bargaining
behaviors that may improve negotiations and outcomes.
The World of
BusinessWeek
A New World for Microsoft?
If the EU Ruling Against the
Software Giant Is Upheld, It Could
Force Changes in the Way
Redmond Does Business
F
or 14 years, one regulator or another has chased after
Microsoft
.
Interview Project Paper of the 2017/1 INGLÊS: HABILIDADES INTEGRADAS II - TN4...UFMG
Interview Project Paper of the 2017/1 INGLÊS: HABILIDADES INTEGRADAS II - TN4
course taught by Professor Gladys de Sousa
Matheus de Carvalho Emediato
Oswald Stuart Nascimento Rabelo
Rodrigo Antonio Sarmento
Victor Nascimento Almeida
Universidade Federal de Minas Gerais
matheusemediato@hotmail.com
oswaldstuart@yahoo.com
sarmento.r@gmail.com
nutv_21@hotmail.com
July
Graphic Design Essay. Writing amp; Research For Graphic Design Within Undergr...Stephanie Davis
The Job of Graphic Designer Free Essay Example. Surrealism Within Graphic Design || Essay Poster on Behance. 19 Essays On Type & Graphic Design on Behance. ️ Graphic design essay conclusion. Graphic Design Essays Examples For .... Graphic Essay Graphic Essay, Design Colloquium(2),.... Three Paragraph Essay Graphic Organizer | BrainPOP Educators. Visual Art education and Graphic Design Argument Essay Example .... ≫ Why I Interested about Graphic Design Free Essay Sample on Samploon.com. Graphic essays for high school students: A creative way to teach theme .... Writing & Research For Graphic Design Within Undergraduate Studies PDF .... Graphic Design Essay Topics. Essay graphics by Jonathan Cooper - Issuu. 017 Essay Example Graphic ~ Thatsnotus. Graphic Design Essay Free Essay Example. 013 New Doc 3 1 Graphic Essay ~ Thatsnotus. 020 Graphic Essay Example ~ Thatsnotus. 009 Essays On Why I Want To Go College Writing Graphic Essay Attend .... Essay On Graphic Design. Graphic design assignments for high school in 2021 | Essay, Essay .... Graphic design essay by flex93compligh - Issuu.
The effect of functionalized carbon nanotubes on thermalmechanical performanc...IJRTEMJOURNAL
The new approaches for preparing nanocomposite coating by modificated carbon nanonotubes
(CNTs) and epoxy resin was done in the study. thermal-mechanical performance of nanocomposite coating was
investigated and the results were reported in this paper. The physic-chemical techniques such as Differential
scanning calorimetry (DSC) and Thermal gravimetric analysis (TGA) were used to characterize the thermal
performance of Epoxy nanocomposite coating. The test techniques for mechanical properties of paint coating as
adhesion, hardness, impact resistance and bending strength were employed in the work. The results indicated
that CNTs were dispersed in epoxy coating with only ratio of 0.1 wt% enhanced the Glass Transition
Temperature (Tg), decomposition temperature of epoxy coating and improved mechanical properties
significantly. Also functionalized CNTs can be reinforced thermal-mechanical of the epoxy coating better than
neat CNTs.
Study of desalination processes of seawater from the desalination plant of La...IJRTEMJOURNAL
The use of water for food purposes requires excellent physicochemical quality. To contribute to
the control of water quality. Water treated by reverse osmosis is aggressive and demineralize can not be used
directly as a source of drinking water. The objective of this work is to study, physics-chemical analyzes of raw
water, pretreated osmosis and treated (permeate) and produced water (reservoir) at the desalination plant of
seawater Laayoune (SDL), located in southern Morocco. For this, we have followed several qualitative
parameters such as pH, conductivity, turbidity
More Related Content
Similar to Translation Errors of Public Signs in English Subtitle: Residents’ Poor Foreign Language Level of China
C H A P T E R17Using International Logistics for Competitive.docxhumphrieskalyn
C H A P T E R17
Using International Logistics for Competitive Advantage
The preceding chapters outlined many of the challenges that an international logistics manager faces in an international environment. They covered the infrastructure of international business, the management of financial and transportation risks, and the choices related to international transportation and packaging, all of which are eminently more complex than for domestic transactions.
However, a good export manager should not see these challenges as obstacles, but as opportunities to offer a higher level of service than his or her competitors. This can be done relatively simply by following a number of elementary points. The recommendations that follow may not be sufficient to clinch the sale; however, they will certainly help in all circumstances.
Consider that an importer, in most situations, is getting several quotes from several exporters located in different countries. Although the alternative bids are likely to be evaluated on a large number of criteria (price, support, after-sale service, delivery terms, and so on), one of the most important issues will be the ease with which the purchase transaction will take place. From the importer's perspective, the easiest alternative is to purchase from a supplier who communicates clearly, who is flexible in his approach, who offers terms of sale that are convenient to the buyer, who is careful in handling paperwork and transportation, and who packages the goods carefully. When all else is the same, the well-prepared exporter will earn the sale by being better prepared on those logistical details.
The good management of international logistics is a competitive advantage.
17-1: Communication Challenges
One of the most challenging aspects of international business is effective communication. Conducting business with people in foreign countries is often hampered by language barriers. It can be quite difficult to conduct business when two people from different languages and cultures are communicating. An additional challenge for the international logistics manager is that most communications with foreign counterparts are conducted in an impersonal fashion, by e-mail, fax, and letters. This detached type of contact does not allow for the subtleties of in-person communication, such as tone of voice or gestures, which often help make communications more intelligible. There is also no opportunity to ask for immediate clarification, as there is in verbal communication, and the possibility of errors or misunderstandings is greatly increased.
The U.S. Department of State classifies languages by the degree of difficulty that they present for a native English speaker intent on learning that language. Table 17-1. outlines these categories and languages. The greater the differences are between two persons' languages, the greater the likelihood is that communication will be difficult. Sentences ca ...
The second part of a 2-part introductory workshop on style in technical communication. Presented December 8, 2009 to beginning technical writing students at Kyung Hee University in Suwon, South Korea.
One of the major reasons that foreign expatriates have difficulty doin.docxdorisevans99695
One of the major reasons that foreign expatriates have difficulty doing busimess in the United States is that theu do not understand American slang. A business executive recently gave the authors the followimg three examples of statements that had no direct meaning for her because she was unfamiliar with slang: \"He was laughing like hell.\" \"Don\'t worry; its a piece of cake.\" \"Let\'s throw these ideas up agaist the wall and see if any of them stick.\" WHy did the foreign expat have trouble understanding these statements and what could have been done instead?
For U.S. companies going abored for the first time, which form of nonverbal communication barrier would be the greatest, kinesics or proxemics? Why? Defend your answer.
Solution
Chapter 7
CROSS-CULTURAL
COMMUNICATION AND
NEGOTIATION
Communication takes on special importance in international
management because of the difficulties in conveying mean-
ings between parties from different cultures. The problems
of misinterpretation and error are compounded in the inter-
national context. Chapter 7 examines how the communica-
tion process in general works, and it looks at the downward
and upward communication flows that commonly are used
in international communication. Then the chapter examines
the major barriers to effective international communication
and reviews ways of dealing with these communication
problems. Finally, international negotiation is examined,
with particular attention to how negotiation approaches and
strategies must be adapted to different cultural environ-
ments. The specific objectives of this chapter are:
1.
DEFINE
the term
communication,
examine some
examples of verbal communication styles, and explain
the importance of message interpretation.
2.
ANALYZE
the common downward and upward
communication flows used in international communication.
3.
EXAMINE
the language, perception, and culture
of communication, and nonverbal barriers to effective
international communications.
4.
PRESENT
the steps that can be taken to overcome
international communication problems.
5.
DEVELOP
approaches to international negotia-
tions that respond to differences in culture.
6.
REVIEW
different negotiating and bargaining
behaviors that may improve negotiations and outcomes.
The World of
BusinessWeek
A New World for Microsoft?
If the EU Ruling Against the
Software Giant Is Upheld, It Could
Force Changes in the Way
Redmond Does Business
F
or 14 years, one regulator or another has chased after
Microsoft
.
Interview Project Paper of the 2017/1 INGLÊS: HABILIDADES INTEGRADAS II - TN4...UFMG
Interview Project Paper of the 2017/1 INGLÊS: HABILIDADES INTEGRADAS II - TN4
course taught by Professor Gladys de Sousa
Matheus de Carvalho Emediato
Oswald Stuart Nascimento Rabelo
Rodrigo Antonio Sarmento
Victor Nascimento Almeida
Universidade Federal de Minas Gerais
matheusemediato@hotmail.com
oswaldstuart@yahoo.com
sarmento.r@gmail.com
nutv_21@hotmail.com
July
Graphic Design Essay. Writing amp; Research For Graphic Design Within Undergr...Stephanie Davis
The Job of Graphic Designer Free Essay Example. Surrealism Within Graphic Design || Essay Poster on Behance. 19 Essays On Type & Graphic Design on Behance. ️ Graphic design essay conclusion. Graphic Design Essays Examples For .... Graphic Essay Graphic Essay, Design Colloquium(2),.... Three Paragraph Essay Graphic Organizer | BrainPOP Educators. Visual Art education and Graphic Design Argument Essay Example .... ≫ Why I Interested about Graphic Design Free Essay Sample on Samploon.com. Graphic essays for high school students: A creative way to teach theme .... Writing & Research For Graphic Design Within Undergraduate Studies PDF .... Graphic Design Essay Topics. Essay graphics by Jonathan Cooper - Issuu. 017 Essay Example Graphic ~ Thatsnotus. Graphic Design Essay Free Essay Example. 013 New Doc 3 1 Graphic Essay ~ Thatsnotus. 020 Graphic Essay Example ~ Thatsnotus. 009 Essays On Why I Want To Go College Writing Graphic Essay Attend .... Essay On Graphic Design. Graphic design assignments for high school in 2021 | Essay, Essay .... Graphic design essay by flex93compligh - Issuu.
The effect of functionalized carbon nanotubes on thermalmechanical performanc...IJRTEMJOURNAL
The new approaches for preparing nanocomposite coating by modificated carbon nanonotubes
(CNTs) and epoxy resin was done in the study. thermal-mechanical performance of nanocomposite coating was
investigated and the results were reported in this paper. The physic-chemical techniques such as Differential
scanning calorimetry (DSC) and Thermal gravimetric analysis (TGA) were used to characterize the thermal
performance of Epoxy nanocomposite coating. The test techniques for mechanical properties of paint coating as
adhesion, hardness, impact resistance and bending strength were employed in the work. The results indicated
that CNTs were dispersed in epoxy coating with only ratio of 0.1 wt% enhanced the Glass Transition
Temperature (Tg), decomposition temperature of epoxy coating and improved mechanical properties
significantly. Also functionalized CNTs can be reinforced thermal-mechanical of the epoxy coating better than
neat CNTs.
Study of desalination processes of seawater from the desalination plant of La...IJRTEMJOURNAL
The use of water for food purposes requires excellent physicochemical quality. To contribute to
the control of water quality. Water treated by reverse osmosis is aggressive and demineralize can not be used
directly as a source of drinking water. The objective of this work is to study, physics-chemical analyzes of raw
water, pretreated osmosis and treated (permeate) and produced water (reservoir) at the desalination plant of
seawater Laayoune (SDL), located in southern Morocco. For this, we have followed several qualitative
parameters such as pH, conductivity, turbidity
Multi products storage using randomnessIJRTEMJOURNAL
The following Project shows the benefits of a research established into a multi-products
warehouse belongs to an automotive industry supplier. The main goal was applied a tool recognizing the rules
for distribution and material storage. Once the research was completed, the benefits were, the idle times
reduction per hours/week by the two initial processes. The politics for storage assignment and location, propose
a system to improve the space into this areain order to avoid material management and flow issues. It is
important to mention, the system proposed could be applied into warehouses with storage size and space
restricted by sorting area, also different material types, production settings and physical specifications for
which set warehouses with traditional management of distribution without slack, involves lack of materials,
pieces without records, incorrect location assigned, stock error.
Existence results for fractional q-differential equations with integral and m...IJRTEMJOURNAL
This paper concerns a new kind of fractional q-differential equation of arbitrary order by
combining a multi-point boundary condition with an integral boundary condition. By solving the equation which
is equivalent to the problem we are going to investigate, the Green’s functions are obtained. By defining a
continuous operator on a Banach space and taking advantage of the cone theory and some fixed-point theorems,
the existence of multiple positive solutions for the BVPs is proved based on some properties of Green’s functions
and under the circumstance that the continuous functions f satisfy certain hypothesis. Finally, examples are
provided to illustrate the results.
A study on financial aspect of supply chain managementIJRTEMJOURNAL
The more common approaches used in the SCM consider only the physical logistic operations
and ignore the financial aspects of the supply chain. The main objective to incorporate financial aspects in
supply chain management is to strengthen managerial decisions concerning financial flows in supply chains,
while empirical knowledge about financial supply chain management (FSCM) is in its early stages. This paper
presents a model for FSCM which financial planning in addition to operation planning is decided in it. The
main contribution of this paper is to define two approaches for Financial Supply Chain Management and to
compare them. This financial approaches are: Traditional financial approach and new financial approach.
Traditional financial approach integrates physical goods flows and financial flows. New financial approach
considers in making decisions other financial indicators such as market to book value, liquidity ratios, capital
structure ratios, and return on equity, sales margin, turnover ratios and stock security ratios, among others.
Moreover, the new approach applies the change in equity instead of the traditional approach measures of profit
as the objective function to be maximized in the presented model. To show the attributes of the presented
approaches, the results of the new approach and the traditional approach is compared. The findings indicate
that the traditional approach leads to lower change in equity compared to the financial approach. Also, the
results clearly reveal the better improvement of using the new approach over the traditional approach, and
convince the decision makers to take advantage of the new approach.
Rural Livelihood and Food Security: Insights from Srilanka Tapu of Sunsari Di...IJRTEMJOURNAL
Food security is the foremost need of every human society. It is a fundamental right and
government responsibility but still food insecurity is prevalent in rural areas of least developed nations. To cope
with food insecurity, undertaking diverse income generating activities is common as well as key strategy adopted
by rural people. The objective of this study is to assess rural livelihood and food security status of a remote island
named Srilanka Tapu of Sunsari district. A random sampling technique was used to collect primary data from 40
rural household heads using semi-structured questionnaire. Descriptive methods were used for analyzing. The
findings revealed that the food security situation of the Tapu is insecure. Most basic infrastructures and social
services needed for people livelihood such as road, electricity sufficient food availability, education, healthcare,
sanitation, etc. were found to be extremely poor. Most of the households are small scale farmers involving
themselves in diverse livelihood activities which are mostly temporary, low-skilled and low paying. However,
people are fulfilling their food needs at every cost but are highly vulnerable to food insecurity. Also, their lives
security is equally vulnerable because of disastrous Koshi River flooding which occurs every year in the Tapu.
The findings therefore critically suggest that food security of remote and vulnerable human settlements should be
at top priority in policy formulation and implementation level. The study also recommends a need for an in-depth
research for making evidence based policy interventions for improvement of diversify rural livelihood along with
sustainable environment
With mounting concerns over the state of our planet, there is continuing demand that chemists
and chemical engineers should develop greener chemical processes and products. In the 1990s, with the
growing awareness of the hazardous impacts of the chemical industry, the green chemistry revolution was
launched by American chemists Paul T. Anastas and John Warner. Green chemistry is the kind of chemistry that
seeks to minimize pollution, conserve energy, and promote environmentally friendly production. This paper
provides a brief introduction to green chemistry.
Assessment of Building Failure: The Case of Saint Thomas’s Anglican Church, A...IJRTEMJOURNAL
There have been incessant reports of the collapse of buildings resulting in the loss of lives and
properties globally. However, there has been a dearth of information regarding any findings about the collapse
of building structures. An extensive study of causes of selected building collapse in Nigeria and abroad is carried
out in this work by visiting some locations of building collapse, reading journals and newspaper articles on
structural defects and testing rubbles collected from collapsed areas. This study therefore examined the general
causes of the collapse of some buildings particularly the reasons for the collapse of Saint Thomas’s 2-storey
Church Hall, Akure. Laboratory testing was carried out in this study to investigate the causes of collapse using
samples from the site of the collapsed building. An appraisal of the structural drawings of the collapsed building
was also investigated. Findings revealed that the building collapsed due to poor design, bad construction
materials and inadequate supervision. The paper concludes that buildings collapse can be reduced in Nigeria by
avoiding all. It recommended use of only duly registered professionals in the building industry for construction.
Data warehousing is a technique for collecting and managing data from multiple internal and
external sources to provide meaningful business insights. Data warehouses are designed to give a long-range
view of data over time and provide a decision support system environment. They are a vital component of
business intelligence, which is designed for data analysis and reporting. They are used to provide greater
insight into the performance of a business. This paper provides a brief introduction on data warehousing
Resource recycling and waste-to-energy: The cornerstones of circular economyIJRTEMJOURNAL
"Circular Economy" is the pursued goal of sustainable development of mankind for the 21st
century. In short, the fundamental spirit of circular economy is the concept of "Zero Waste". The example used
in our daily lives means 100% of waste treatment, leaving no trace. At this time, it would be an ideal goal that
the waste could be fully recovered into available raw materials or energies. In particular, "waste-to-energy" is
a key factor, because all the wastes are almost related to energy. Resource recycling of waste metal from the
household garbage is the best example. When smelting metals, the refining industry needs to reduce the metal
oxides (mineral materials) to metals, such as steel, aluminium, copper, etc. The reduction processes consume
considerable portion of energy for the entire smelting process, for example, 70.6% for steel and 77.4% for
aluminium. However, if the waste metallic products can be fully recovered, as long as by melting and reshaping,
the original oxide metal reduction processes that consume a lot of energy can be avoided. On the other hand,
when the general garbage cannot be recovered as a resource, they can be converted into fuel or electricity by
biological or thermal treatment. Another more important human waste utilization is the waste paper recycling.
The production of one tonne of raw pulp emits about 6 tonnes of carbon, consuming about 100 cubic meters of
water, using about 200 kilograms of chemical raw materials, and draining 300 tonnes of toxic waste water. The
entire papermaking process is how terrible environmental pollution! The recycled pulp of one tonne can save
energy 10-13GJ.The proportion of paper waste in Taiwan 2015 is 34.69% and the estimated amount is 2.5
million tonnes. If the paper waste could be fully recycled, it could save energy about 0.725 million kloe (kilolitre oil equivalent). In other words, it virtually reduces Taiwan's oil imports of 4.56 million barrels and CO2
emissions of 2.5 million tonnes annually.
Survivin Immunoreactivity in the Gastric Mucosa of Rats Feedind with Carpet S...IJRTEMJOURNAL
Survivin has been studied many times because of its overexpression in several types of cancer
including lung, kidney, skin, endometrium, stomach, colon, breast, prostate, over, hematologic, head and neck
cancers, histopathology features and polymorphisms in the promoter region which belongs to the inhibitör of
apoptosis gene family by researchers. There is no study of survivin immunoreactivity in the gastric mucosa of the
rats fed with carpet shell clam grown in the Dardanelles. In this study, it was aimed to investigate the effects of
carpet shell clam fed rats on survivin production in the gastric mucosa. The carpet shell clam given as food to the
rats were removed from the Dardanelles Çardak region. Four groups of rats are included in the study, group 1
(n=6), control group fed with standard rat food, group 2 (n=6), 75% carpet shell clam and 25% standard rat
food daily, group 3 (n=6), 75% carpet shell clam and 25% standard rat food every two days, group 4 (n=6), 75%
carpet shell clam and 25% standard rat food every three days. To detect survivin localization in the tissues, the
LAB-SA Detection System was used. Survivin immunoreactivity was detected of epithelial cells in the gastric
mucosa of rats fed with carpet shell clam. After the immunohistochemical staining processing all gastric tissue
samples are evaluated in terms of survivin immunoreactivity with light microscopy and image analysis software.
Survivin immunoreactivity was detected 0% in the first group, 83.33% in the second group, 61.83% in the third
group and 32.67% in the fourth group. There was statistically significant difference between the survivin
immunoreactivity in the gastric gland cells of the rats in the experimental and control groups (p> 0.05). Survivin
production in the gastric mucosa of rats suggests that consumption of carpet shell clam may cause tissue damage.
Security and Crime Management in University Libraries in NigeriaIJRTEMJOURNAL
Security and prevention of crime in university library is very paramount duties of librarian. The
survival of a library depends to a large extend on how secured its collections are, security of library resources
constitutes serious challenge facing university libraries in Nigeria. The paper, therefore, investigates security and
crime management in university libraries in Nigeria using university of Jos and university of Ilorin libraries. The
study adopted a descriptive survey method. The population of the study comprised 108 library personnel and
16,012 registered library users in two university libraries. While the sample size consisted of all the 108 library
personnel, and 2% of the registered users to make a total of 428 respondents. Questionnaire and interview with
the university librarians of the selected university libraries were the instruments used for data collection. Data
were analysed using frequency distribution and percentages. Results revealed that security breaches included
stealing/theft of library materials, mutilation of library materials, and non-return of borrowed items. It also
showed inadequate funding, selfish interest of the culprits and lack of institutional security policy in the library.
Base on the findings, that staff security training, electronic security system should be introduced and improve
funding of university libraries among others. Recommendation orientation of users and staff should be done from
time to time in university libraries to mention but few.
Influence of heat treatment on Vitamin C Levels in Oyster MushroomIJRTEMJOURNAL
The study was conducted to investigate the influence of heat treatment during drying process of
Oyster mushroom in the tropics. Mushroom growing is carried out under carefully controlled conditions mostly
in bulk in specific designed tunnels with aerated floors. There are two main purposes, firstly pasteurization; to
free the compost from undesirable microbes and pests and secondly conditioning; to become mushroom specific
by getting clear of ammonia and free of readily available carbohydrates. Through proper manipulation of
temperature and ventilation these two primary objectives are accomplished. Mushrooms have been identified as
an underutilized crop in Africa, with many nutritive and health benefits. It does not require much land and
investment. However, it is highly perishable and there is need to process it to lengthen its shelf life by drying.
However, there is need to ensure that the nutrients are not lost in the process. It is for this reason that this
project investigated the effect of drying on nutrient levels in mushroom. Vitamin C levels were monitored in the
course of drying at 80⁰C, 60⁰C, 50⁰C, 40⁰C and in direct sunlight. It was concluded that the temperature that
gave the best drying rate with minimal nutrient loss was 60⁰C. In general, more than half the Vitamin C is lost
during the range of drying temperatures investigated.
Optimization of Design Parameters for Crane Hook Using Finite Element AnalysisIJRTEMJOURNAL
The Crane hooks are very at risk segments that are regularly utilized for mechanical purposes.
In this way such segments in an industry must be produced and composed in an approach to convey most extreme
execution without failure. Failure of a crane hook essentially relies upon three central point i.e. measurement,
material, overload. The undertaking is worried towards expanding the safe load by fluctuating the cross-sectional
measurements of the four distinct segments and diverse materials. The chose areas are square, circle, and
trapezoidal. The territory stays consistent while changing the measurements of the four unique segments. The
crane hook is demonstrated utilizing catia programming. The pressure and life investigation is finished utilizing
ANSYS 18.1 workbench. The ordinary worry along add up to misshaping, stress and life’s according to the
materials considered. It is discovered that trapezoidal cross segment yields most extreme load of 4000 KG to 5000
KG for steady cross segment zone among four cross segment.
Macroeconomic stability in the DRC: highlighting the role of exchange rate an...IJRTEMJOURNAL
This study is part of a macroeconomic approach and seeks to identify the role of the rate of
economic growth and the exchange rate in controlling the macroeconomic framework. The approaches adopted
in this paper are part of Keynesian thinking on macroeconomic stability using the macroeconomic stability
index proposed by Burnside and Dollars (2004) and A. Amine (2005). Our results argue that economic growth
is causing macroeconomic stability and that the exchange rate is negatively and significantly accounting for
macroeconomic stability in the Democratic Republic of Congo.
Reserves Estimating Carbon in Forest City District Village Bongohulawa GorontaloIJRTEMJOURNAL
The estimation of Carbon stock and carbon sink in the City Forest of Bongohulawa village,
Regency of Gorontalo (Guided by. The research was aimed to know volume growth of trees planted in the
Village District Bongohulawa Gorontalo, to calculate the volume and content of carbon biomass in the city
forest and green line (left-right path) and average carbon sequestration/tree/species. Research was conducted
in village of Bongohulawa during 4 (fourth) month; started from March until June 2011. The execution of data
collecting [of] was performed within this research area-location through observation and measurement of trees
and forest stand. For green line research area 100% inventory was upllied and for City Forest line plot
sampling was implemented. For city forest sample plots measurement was conducted in 10 sample units (each
unit sampling of 0.25 ha). Tree diameter, tree hight (total and commercial hight) and crown diameter of all tree
species within research line (green line) and research plots (city forest) was measured. Based on the research
data and its calculation, the results show that: Casuarina junghuhiana can store more carbon than other tree
species. From the inventory conducted in 3 km of green line along the road (6 meters width observations) of the
village Bongohulawa, 366 trees (consist of 7 tree species) were measured. Those tree species namely Casuarina
junghuiana 102 trees, sandalwood 46 trees, mango 7 trees, jackfruit 6 trees, Albizia 1 tree, mahogany 202 trees,
headland 2 trees. Crown cover of those tree species is 3032.54 m2
. The result of calculation also indicated that
Casuarina has higher carbon stock than other tree species that is 33.56 tons (equal with 52% of total crbon
stock). Further calculation indicated that during the period of 19 years (since 1992) Casuarina can strocked
carbon average of 1.77 tons/year. The average diameter increment of individual Casuarina tree species is about
1.72 cm/year. Furthermore, for Swietenia magrophilla King, with an average diameter increment of 1.40
cm/year, the leaves of this tree species can absorbed carbon of 18.1233 tons within green line of both sides of
the road. For research plots within City Forest which located in the valey the results of the research show that
the crown cover of 124 trees is about 1,359.67 m2, then carbon absorbtion is about 0.15 ton/tree or about 7.8
kg/tree/year. Within the research area of City Forest (located both in the valey and hill) totally there are 1,353
trees (consist of 13 tree species) and carbon absorption of the canopy is about 25.521 tons. Further calculation
results also indicated that carbon absorption of small trees ( poles) is about 25.521 tons and for sapling is
about 78.163 tons or 39,0815 tons/ha then fionally for mature trees is about 39.813 tons or 15,925 tons/ha.
An Analysis of Tourism Competitiveness Index of Europe and Caucasus: A Study ...IJRTEMJOURNAL
This study aims to find the association-ship between the Regional Rank of the Travel and
Tourism Competitiveness Index and its Indicators in 37 European countries. The cross-sectional data of the 37
European countries are collected from the World Economic Forum report- 2015. The statistical software
package, SPSS v. 20.0 is used to analyze the data. ANOVA (Analysis of Variance), Multi-co-linearity, Multiple
Regression, and Residual Analysis are the tools used to analyze to achieve out the objective of the study. RR:
Regional Rank of the Travel and Tourism Competitiveness Index is used as the dependent variable and TI:
Tourism Services Infrastructure, GP: Ground & Port Infrastructure, BE: Business Environment, PT:
Prioritization of Travel and Tourism, and CR: Cultural resources & business travel are used as the independent
variables. It is found that there is an inverse relationship between the dependent variable and all the
independent variables along with the statistical significance. It is recommended that the governments of the
European countries and the respective agents of these countries should be made aware of learning the findings
of this study to promote their countries which can be victorious in lowering their Regional Rank of the Travel
and Tourism Competitiveness Index.
What are the determinants of the non-reimbursement for SMEs in Central Africa...IJRTEMJOURNAL
This article aims to determine the factors that are the cause of the non-repayment of credits
received from financial institutions by Cameroonian SMEs. This choice is sometimes. This non-repayment is
often caused by factors related to the environment and the functioning of SMEs. It aims to analyze and highlight
the factors that put Cameroonian SMEs in a situation of inability to repay the receivables received from
financial institutions. To achieve this goal, we opted for a mixed approach: Inductive (exploration on the
ground) and hypothetico deductive. To do this, we first analyzed the content of the interviews conducted with 15
SME managers and owners and tested data collected from a questionnaire administered face-to-face with 185
Cameroonian SMEs. . We used descriptive analysis and explanatory analysis. Our results show that the tax rate,
the mismanagement of managers, poor accounting and unforeseen situations have a significant positive
influence on the non-repayment of loans, while the age and size of SMEs exert significant negative influence on
the non-repayment of loans by Cameroonian SMEs.
Multivariate regression methods with infrared spectroscopy to detect the fals...IJRTEMJOURNAL
Recently, food safety and guaranteed of food marks have become more important subjects of
foodstuff production and the marketing of processed foods. This paper demonstrates the ability of Mid Infrared
spectroscopy coupled with multivariate regression tools to detect vegetable butter (as adulterant) in a binary
mixture with traditional cow’s butter. Blends of traditional cow’s butter with different percentages of vegetable
butter were measured using Attenuated Total Reflectance-Fourier Transform Mid Infrared Spectroscopy (ATRFTMIR). Spectral and reference data were firstly analyzed by principal component analysis (PCA) to check
outliers samples; and improve the robustness of the prediction models to be established. Multivariate regression
methods as Principal component regression (PCR) and Partial least square regression (PLSR) were used to
establish calibration model. Excellent correlation between ATR-FTMIR analysis and studied butter blends was
obtained R2 = 0.99; with Root Mean Square Errors of Prediction < 3.04, Limit of Detection 9.12% (By PCR)
and 6.06% (by PLSR), and Relative Prediction Errors as low as 3.13.
An Analysis of Tourism Competitiveness Index of Europe and Caucasus: A Study ...IJRTEMJOURNAL
This study aims to find the association-ship between the Regional Rank of the Travel and
Tourism Competitiveness Index and its Indicators in 37 European countries. The cross-sectional data of the 37
European countries are collected from the World Economic Forum report- 2015. The statistical software
package, SPSS v. 20.0 is used to analyze the data. ANOVA (Analysis of Variance), Multi-co-linearity, Multiple
Regression, and Residual Analysis are the tools used to analyze to achieve out the objective of the study. RR:
Regional Rank of the Travel and Tourism Competitiveness Index is used as the dependent variable and TI:
Tourism Services Infrastructure, GP: Ground & Port Infrastructure, BE: Business Environment, PT:
Prioritization of Travel and Tourism, and CR: Cultural resources & business travel are used as the independent
variables. It is found that there is an inverse relationship between the dependent variable and all the
independent variables along with the statistical significance. It is recommended that the governments of the
European countries and the respective agents of these countries should be made aware of learning the findings
of this study to promote their countries which can be victorious in lowering their Regional Rank of the Travel
and Tourism Competitiveness Index
Welcome to WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this month's edition, along with this month's industry news to celebrate the 13 years since the group was created we have articles including
A case study of the used of Advanced Process Control at the Wastewater Treatment works at Lleida in Spain
A look back on an article on smart wastewater networks in order to see how the industry has measured up in the interim around the adoption of Digital Transformation in the Water Industry.
Hybrid optimization of pumped hydro system and solar- Engr. Abdul-Azeez.pdffxintegritypublishin
Advancements in technology unveil a myriad of electrical and electronic breakthroughs geared towards efficiently harnessing limited resources to meet human energy demands. The optimization of hybrid solar PV panels and pumped hydro energy supply systems plays a pivotal role in utilizing natural resources effectively. This initiative not only benefits humanity but also fosters environmental sustainability. The study investigated the design optimization of these hybrid systems, focusing on understanding solar radiation patterns, identifying geographical influences on solar radiation, formulating a mathematical model for system optimization, and determining the optimal configuration of PV panels and pumped hydro storage. Through a comparative analysis approach and eight weeks of data collection, the study addressed key research questions related to solar radiation patterns and optimal system design. The findings highlighted regions with heightened solar radiation levels, showcasing substantial potential for power generation and emphasizing the system's efficiency. Optimizing system design significantly boosted power generation, promoted renewable energy utilization, and enhanced energy storage capacity. The study underscored the benefits of optimizing hybrid solar PV panels and pumped hydro energy supply systems for sustainable energy usage. Optimizing the design of solar PV panels and pumped hydro energy supply systems as examined across diverse climatic conditions in a developing country, not only enhances power generation but also improves the integration of renewable energy sources and boosts energy storage capacities, particularly beneficial for less economically prosperous regions. Additionally, the study provides valuable insights for advancing energy research in economically viable areas. Recommendations included conducting site-specific assessments, utilizing advanced modeling tools, implementing regular maintenance protocols, and enhancing communication among system components.
Explore the innovative world of trenchless pipe repair with our comprehensive guide, "The Benefits and Techniques of Trenchless Pipe Repair." This document delves into the modern methods of repairing underground pipes without the need for extensive excavation, highlighting the numerous advantages and the latest techniques used in the industry.
Learn about the cost savings, reduced environmental impact, and minimal disruption associated with trenchless technology. Discover detailed explanations of popular techniques such as pipe bursting, cured-in-place pipe (CIPP) lining, and directional drilling. Understand how these methods can be applied to various types of infrastructure, from residential plumbing to large-scale municipal systems.
Ideal for homeowners, contractors, engineers, and anyone interested in modern plumbing solutions, this guide provides valuable insights into why trenchless pipe repair is becoming the preferred choice for pipe rehabilitation. Stay informed about the latest advancements and best practices in the field.
Industrial Training at Shahjalal Fertilizer Company Limited (SFCL)MdTanvirMahtab2
This presentation is about the working procedure of Shahjalal Fertilizer Company Limited (SFCL). A Govt. owned Company of Bangladesh Chemical Industries Corporation under Ministry of Industries.
NO1 Uk best vashikaran specialist in delhi vashikaran baba near me online vas...Amil Baba Dawood bangali
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Hierarchical Digital Twin of a Naval Power SystemKerry Sado
A hierarchical digital twin of a Naval DC power system has been developed and experimentally verified. Similar to other state-of-the-art digital twins, this technology creates a digital replica of the physical system executed in real-time or faster, which can modify hardware controls. However, its advantage stems from distributing computational efforts by utilizing a hierarchical structure composed of lower-level digital twin blocks and a higher-level system digital twin. Each digital twin block is associated with a physical subsystem of the hardware and communicates with a singular system digital twin, which creates a system-level response. By extracting information from each level of the hierarchy, power system controls of the hardware were reconfigured autonomously. This hierarchical digital twin development offers several advantages over other digital twins, particularly in the field of naval power systems. The hierarchical structure allows for greater computational efficiency and scalability while the ability to autonomously reconfigure hardware controls offers increased flexibility and responsiveness. The hierarchical decomposition and models utilized were well aligned with the physical twin, as indicated by the maximum deviations between the developed digital twin hierarchy and the hardware.
Cosmetic shop management system project report.pdfKamal Acharya
Buying new cosmetic products is difficult. It can even be scary for those who have sensitive skin and are prone to skin trouble. The information needed to alleviate this problem is on the back of each product, but it's thought to interpret those ingredient lists unless you have a background in chemistry.
Instead of buying and hoping for the best, we can use data science to help us predict which products may be good fits for us. It includes various function programs to do the above mentioned tasks.
Data file handling has been effectively used in the program.
The automated cosmetic shop management system should deal with the automation of general workflow and administration process of the shop. The main processes of the system focus on customer's request where the system is able to search the most appropriate products and deliver it to the customers. It should help the employees to quickly identify the list of cosmetic product that have reached the minimum quantity and also keep a track of expired date for each cosmetic product. It should help the employees to find the rack number in which the product is placed.It is also Faster and more efficient way.
Translation Errors of Public Signs in English Subtitle: Residents’ Poor Foreign Language Level of China
1. Invention Journal of Research Technology in Engineering & Management (IJRTEM)
ISSN: 2455-3689
www.ijrtem.com Volume 2 Issue 7 ǁ July 2018 ǁ PP 70-75
|Volume 2| Issue 7 | www.ijrtem.com | 70 |
Translation Errors of Public Signs in English Subtitle: Residents’ Poor
Foreign Language Level of China
Chunlu Wang
Institute: Da Hongying School of Ningbo University
ABSTRACT: China is in an Age of Economy Thriving and Technology Advancing. This strike
increasing international visitors. In the foreigners, very few of them are able to communicate in
Chinese, which means that it is significant to provide accurate information to the foreign friends by
their understandable codes. For instance, in a hotel, a foreigner needs to know which way to go for
their daily activities without enquiring at the reception desk. These requirements are served by public
signs, e.g. the location of a canteen. Actually, this service is a challenge of Chinese people’s English
level. In recent years, as a lack of contextually linguistic and cultural knowledge, there are some
errors of translation on public English signs, resulting in some inconvenience to the oversea
travelers. This paper will analyses these problems in root and then advance prospective resolutions.
KEY WORDS: Translation Error; Grammar; Spelling; One Word with Various Meanings
I. INTRODUCTION
Signs in an internationally spread language is playing a crucial role in public spaces in present-day China.
Correct and exact information in the language provides much convenience for foreign residents’ international
trip, especially for those who are not capable to speak Chinese. In an airport, for example, a panel of indication
in standards English helps foreign visitors to find which way to go, efficiently approaching their target places.
However, for the influence of mother language, a Chinese person is hard to grasps English as professional as a
native speaker. This is a broadly occurred phenomenon in a foreign language learning. Consequently, some
mistakes occur in translation of English public signs, leading to some misunderstanding. This is a seriously strict
problem instead of something humor. A warning board saying “小心地滑”is translated into “carefully slip”,
rather than “take care for the wet floor”. Problems like this can widely be seen in many high-density person
areas, such as couch stations, shopping streets, and landmarks, negatively affecting foreigners’ touring activities.
There is necessity to find the causing reasons and to resolve them.
II. METHODOLOGY
Generally, public signs could be divided into four types according to functions, which could roughly be
indicators, warning words, way codes, and names. This paper will find some physical examples of wrong
translations, to analyses and discuss possible causes of their mistakes.
• Indicators
Fig 1
2. Translation Errors of Public Signs in English Subtitle…
|Volume 2| Issue 7 | www.ijrtem.com | 71 |
Fig 2
Fig 3
Indicators are functional as a guidance for people’s behaviors. In an indoor space, dwellers need to know the
approaches to the canteens, the conference rooms, the halls, the emergency exit etc. They are important for
guests’ mission efficiency and security. Frequently seen general indicators includes Food & Beverage (餐饮部),
Business Center (商务中心), Manager (经理) etc. Apart from basic daily activities, individuals have to find
where to escape when something urgent happens, such as an earthquake. Without the enlightenment of these
words, guests will be confused by the work program of their dwelling places, a misleading usually guide a
situation worse. In Fig 1, the word 出口 is translated into export, the meaning of a word for international
trading, rather than an open of getting out. Meanwhile, a bathroom for 残疾人 in Fig 2 is translated into
deformed, instead of the disable. Fig 3 shows a mistake for poor-level learners who cannot spell a word
correctly, no foreign person could understand what is that room utilised as. Errors in the three images totally
change the meaning of original environment, which will result in some puzzlements.
• Warning Words
Fig 4
3. Translation Errors of Public Signs in English Subtitle…
|Volume 2| Issue 7 | www.ijrtem.com | 72 |
Fig 5
Warning words usually tell visitors what they should do and what they cannot. It is mainly functional in object
protection or keeping people’s security. For instance, in a historic heritage, the precious items are too weak to
touch, so visitors must be told not to touch or move them. By contrast, in somewhere with safety hazards,
travelers will be told to be careful for something. Here are some instances of this type, including NO
LITTERING (请勿乱扔垃圾),
PROTECT AGAINST HEAT (怕热), BEWARE OBSTRUCTION(小心障碍), etc. It is clearly exhibited in Fig
4, there is an obvious grammar mistake on the notice words of security. It originally notices the tourists be
careful for the dangers on the bank, for avoiding falling down. Yet it actually presents a meaning of order,
asking the visitors to fall into the water carefully.
• Way Codes
Fig 6
Way codes always play a role in exhibiting regional traffic rules and direction guidance. They are useful in
people’s travelling actions, including walking, cycling, and driving. With the directing of these codes,
pedestrians and drivers could be on the right way following relevant regulations correctly. On expressways,
words such as
DETOUR(绕行), DON’T DRIVE WHEN TIRED(严禁疲劳驾驶), FASTEN YOUR SEAT BELT(系好安全带
) etc, are often seen. The direction board in Fig 6 translates the names of two cities wrongly. It translates the
words into their other meanings. A foreign driver will not know the aim of the two roads when seeing it.
4. Translation Errors of Public Signs in English Subtitle…
|Volume 2| Issue 7 | www.ijrtem.com | 73 |
• Names
Fig 7
Fig 8
Fig 9
Names, or titles, often emerge at the entrance of some places, such as buildings and landscapes. Names are
summaries of object features, including geographical cultures, physical functions, and suiting groups. It also
includes commodity names. The title of a restaurant, in Fig 7, 水饺馆, is translated into museum. Obviously, the
translator does not correctly understand the meaning of ‘馆’ here. It means somewhere for meals. Besides, in
Fig 8, the title of the wearing shop, ‘名裤城’ is translated into ‘Name Pants City’. ‘名’ means name or being
famous in Chinese. Finally, in Fig 9, a foreigner cannot understand the resources of this food, ‘野菇嫁鲜肉’,
when seeing the menu, for he does not think meat can get marry. It causes some troubles in communication.
III. ANALYSIS AND DISCUSSION
Last section has exhibited some practical examples of mistaken translation in public signs. They show the weak
spread and poor quality of English in China. While creating some jokes, it results in much trouble. Through
deeply analyzing, it is not hard to conclude the types of problems as follows:
Grammar: Grammar is a difficulty in English learning, and also other foreign languages. Each language has its
own grammar regulations, which includes properties of words, structures of sentences, certainly matchings
among words and expressions. A learner without a clear understanding in grammar is not able to communicate
5. Translation Errors of Public Signs in English Subtitle…
|Volume 2| Issue 7 | www.ijrtem.com | 74 |
in the language systematically, especially in reading and writing. To some extent, translating is a form of
writing, for short and simple sentences only. The translator in Fig 4 does not understand the function of the
warning words. An exact meaning of this notices roughly includes two parts, an order and a possible
consequence. In that cause, a correct description of its meaning has two parts, be careful and you are possible to
fall into the water. What needs to be shown is ‘Take Care for the Water, or You Might Fall Down’.
Spelling: Spelling errors of words is a problem for most primary learners. Words are the cells of English,
supporting the smoothly running of the whole language system. In most situations, spelling of words in closely
link with memory, remembering correctly or incorrectly, an incorrect memory leads to a wrong spelling. But in
fact, there are some regulations in word spellings. One is the pronunciation rules, such as the u against ‘oo’ or
‘u’. Another is the root of words. For instance, some adjectives could be switched into nouns when being ended
by ‘ness’ additionally. Deeply holding the two codes can considerably simplify the task of word memorizing. As
to the mistake in Fig 3, a translator would not have such a mistake if being able to read the word, smoking,
correctly.
Various Meanings of One Word: A misunderstanding in various-meaning words is the most important
problem in all kinds of translation errors. Most Chinese letters have more than one meaning, so does English.
Factually, in the error examples shown in last section, misuses take a huge proportion. The translator in Fig 7
could work rightly if he has studied more meanings of the word ‘馆’. It means a gallery, a museum, or a
restaurant in Chinese. In an environment relating to food, it should be translated into restaurant or canteen,
rather than museum. A same humor affair happens in Fig 8 as well. In this environment, the word ‘名’ obviously
refers something that is well-known. In Fig 9, ‘野菇嫁鲜肉’ means mushrooms are in some fresh meat, which is
a mixture of two foods. A clear and short expression is ‘Mixing Wild Mushrooms with Fresh Meat’.
Fig 10
Others: There are also other type of problems in addition to the kinds of mistakes mentioned above. Fig 10 is
obviously translated by someone does not have any English knowledge who only copy the expressions formed
on a website. Unbelievably, a similar problem even occurs in some formal translation companies, which is
illustrated in Fig 11. The translation person of Tuo Wen Translation Company translates ‘钢笔画’ into ‘pen
drawing’ based on their translation tool. In fact, in art area, drawings without color mostly mean ‘素描’, no
matter what is used to draw. They should be translated into ‘line drawings’ more exactly. The result provided by
this company is incorrect. A lack of professional contextual knowledge in one special field might not be a shy,
but it is really funny that a licensed translation company relies on some unprofessionally poor instrument to
implement their works. For avoiding problems like this, carefulness in work is must. All work processes and
results that will be presented to the public have to be checked a couple of times.
The Fig 11
It is clear that translating public signs is a huge trivial project that involves a wide spectrum aspects of domestic
life. It needs a great amount of efforts of translation persons. An exactly correct translation is a long way,
instead of an overnight process. In this field, both rich language training and cultural understanding are
important (Ma Qiannan 2012). Moreover, the effect of culture cannot be neglected. Actually, a mistake of
grammar also results from the difference of culture. ‘a culture-specific phenomenon is one that is found to exist
6. Translation Errors of Public Signs in English Subtitle…
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in a particular form or function in only one of the two cultures being compared. Translating means a kind of
cultural comparison. As a translator he or she has to explain the cultural phenomenon in the source language
with the cultural knowledge in his or her own culture.’ (Nord, 2001)
IV. CONCLUSION
Through data collection and analysis, a variety kinds of translation errors and their reasons have been found,
which advances the ways for resolving. Public signs are tools that improve the communication between hosts
and oversea guests. But they have become a simple change between the two languages, rather than a cultural
exchange. It not only influences foreigners’ activities, but also declines the international appearance of China.
(Jing Ma 2014) These phenomena exhibit a reality that citizens in China pay too little attention in English study.
It is the rooted issue which should be addressed effectively. The significance of English study is doubtless.
English is always a compulsory subject in all levels of education in China. All students spend a certain amount
of time for studying it but very few of them are aware about the importance of the study. Many of them focus on
acquiring good marks in exams. In middle schools, students who gain high scores have more opportunities to be
accepted by better universities. With a thought like this, English has been a path of degree progression for some
students, rather than a skill for their career development. As a result, they are learning English passively, which
leads to a result that graduates are not able to use it skillfully in a practical society. It is clear that translation
mistakes exhibited in this essay provide wrong information to foreign visitors. To combat them,
comprehensively improving English level of residents is vital. English learners, no matter what their purposes of
study are, have to be given opportunities of using it practically, even in an early stage. When teaching any new
grammars and words, teachers should release some relevantly practical task for practicing, such as assignments
of public sign translation, instead of answering questions in tests only. This method can result in a whole
improvement of their language levels in grammar, spelling, and different meanings of each word.
REFERENCES AND BIBLIOGRAPHY
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Chunlu Wang, (2018). Translation Errors of Public Signs in English Subtitle: Residents’ Poor Foreign
Language Level of China. Invention Journal of Research Technology in Engineering & Management
(IJRTEM),2(7), 70-75 Retrieved July 25, 2018, from www.ijrtem.com.