If society is indeed becoming a Solution Ans - Now days, society is indeed becoming a global village as over the years innovation in Information technology has penetrated almost every aspect of our lives, \"shrinking\" our world into a global village. The economies and cultures have come closer and closer.. People in the society are now aware of the cultures, traditions, lifestyle, living conditions prevailing in almost every corner of the world. Interestingly, this is going beyond awareness and into a state of integration that is a result of cross-pollinated views, ideologies, products and services. The consequences of every individual action have been amplified, making a substantial impact on the world outside. Incidents occurring in remote areas of the world affect other countries; local businesses face competition from foreign corporations, regional uprisings can inflate oil prices, share trade in Europe can be a cause of economic tremors in America. This reality has created a new ideological context that calls for international social responsibility and accountability that goes beyond individualism, beyond borders, highlighting the importance of global thinking. Multinational firms whose operations are borderless have to consider the cultural variability of different regions of the world and develop cultural understanding. Major cultural constraints encountered by businesses include local attitudes, taste preferences, language, religion, management style, gender discrimination, skills, personalities, education, etc. To be successful, they need to mold their business actions in accordance with the local cultural models, they need to establish a global mindset. So if a multinational firm needs to be successful whose operations are borderless, then they must undrstand the local nations beliefs , customs and traditions. Basically, the firms needs to to develop three types of assets: intellectual, social, psychological understanding of the country It calls for establishing trusting relationships with local stakeholders including local customers, suppliers and employees. Managers must have the skill to spark positive energy in people who come from different parts of the world -- and excite them. They must be able to connect those people, allow them the space to cross-fertilise ideas and achieve the highest degree of collaboration.. If these practises are followed, not only will the fimr be able to flourish in the respective country but also it will help the country in developing its economy..