Popshort's Insights Into the Social Video Landscape By Peyton DoughertyMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Streaming Success With Social Video . PRESENTATION: Popshort's Insights Into the Social Video Landscape - Given by Peyton Dougherty, @peytondocs - PopShorts, COO. #SocialPro #13A
This presentation was given as an Ignite presentation at the April 2009 Nonprofit Technology Conference. Explains how Friendfeed can help nonprofits listen, broadcast, collaborate, and converse. It's a floor wax AND a whipped topping.
Master Periscope with these 5 Top Tips!
See how easy it is to make more interesting scopes with increased camera controls, find people scoping about specific topics that are relevant to you, increase the ability for others to find you, best practices for promoting your Periscope broadcasts, how to use your free external microphone!
Popshort's Insights Into the Social Video Landscape By Peyton DoughertyMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Streaming Success With Social Video . PRESENTATION: Popshort's Insights Into the Social Video Landscape - Given by Peyton Dougherty, @peytondocs - PopShorts, COO. #SocialPro #13A
This presentation was given as an Ignite presentation at the April 2009 Nonprofit Technology Conference. Explains how Friendfeed can help nonprofits listen, broadcast, collaborate, and converse. It's a floor wax AND a whipped topping.
Master Periscope with these 5 Top Tips!
See how easy it is to make more interesting scopes with increased camera controls, find people scoping about specific topics that are relevant to you, increase the ability for others to find you, best practices for promoting your Periscope broadcasts, how to use your free external microphone!
온라인에서 발생하는 혐오표현은 널리 알려진 사회적 문제입니다. 익명성 때문에 혐오의 강도가 오프라인에 비해 더욱 세고, 온라인 상에 기록되기 때문에 그 내용을 지지하는 집단만 있다면 쉽게 불특정다수에게 확산되어 피해의 강도가 증폭됩니다. 최근에 발생한 일련의 비극적인 사건들로 포털 사이트들은 연예 및 스포츠 뉴스의 댓글란을 폐쇄하는 조치를 취했지만 그 곳이 아니더라도 혐오 발언은 어딘가에서 계속 표출이 되고 있기 때문에 다소 아쉬울 수 있는 해결책입니다.
이 때문에 어떤 텍스트에 혐오발언이 담겨 있는지 아닌지를 검출하는 모델은 불필요한 곳에서의 혐오 확산 및 노출을 제어할 수 있다는 면에서도, 표현의 자유를 침해하지 않고도 혐오발언으로 인한 피해를 감소시킬 수 있기 때문에도 중요합니다.
하지만 좋은 혐오탐지 모델 개발을 위해서는 우선, 좋은 데이터셋이 필요합니다. 그래서 이번 발표에서는 데이터를 구축하기 위해 했던 고민과 삽질기, 그리고 완성된 데이터를 활용해서 학습한 혐오탐지 모델을 소개할 예정입니다. 발표를 통해 혐오발언에 대한 다양한 논의와 모델 개선을 위해 필요한 작업들에 대한 토의가 이루어지길 기대합니다.
Be careful what you wish for - PSA Convention speech, by Graeme CodringtonGraeme Codrington
These are the slides I used to support my keynote presentation at the Professional Speaking Association MEGA Convention 2013 in Manchester. The talk was about the life of professional speakers, and some of the "behind the scenes" of what it takes to make a success of professional speaking as a life choice.
Enabling superior partner collaboration and consumer engagement.Mindtree Ltd.
Mindtree partners with global CPG enterprises including 4 of the top 10 to deliver superior IT solutions. Our solutions help customers improve collaboration with their partner ecosystem and bring them closer to end consumers.
온라인에서 발생하는 혐오표현은 널리 알려진 사회적 문제입니다. 익명성 때문에 혐오의 강도가 오프라인에 비해 더욱 세고, 온라인 상에 기록되기 때문에 그 내용을 지지하는 집단만 있다면 쉽게 불특정다수에게 확산되어 피해의 강도가 증폭됩니다. 최근에 발생한 일련의 비극적인 사건들로 포털 사이트들은 연예 및 스포츠 뉴스의 댓글란을 폐쇄하는 조치를 취했지만 그 곳이 아니더라도 혐오 발언은 어딘가에서 계속 표출이 되고 있기 때문에 다소 아쉬울 수 있는 해결책입니다.
이 때문에 어떤 텍스트에 혐오발언이 담겨 있는지 아닌지를 검출하는 모델은 불필요한 곳에서의 혐오 확산 및 노출을 제어할 수 있다는 면에서도, 표현의 자유를 침해하지 않고도 혐오발언으로 인한 피해를 감소시킬 수 있기 때문에도 중요합니다.
하지만 좋은 혐오탐지 모델 개발을 위해서는 우선, 좋은 데이터셋이 필요합니다. 그래서 이번 발표에서는 데이터를 구축하기 위해 했던 고민과 삽질기, 그리고 완성된 데이터를 활용해서 학습한 혐오탐지 모델을 소개할 예정입니다. 발표를 통해 혐오발언에 대한 다양한 논의와 모델 개선을 위해 필요한 작업들에 대한 토의가 이루어지길 기대합니다.
Be careful what you wish for - PSA Convention speech, by Graeme CodringtonGraeme Codrington
These are the slides I used to support my keynote presentation at the Professional Speaking Association MEGA Convention 2013 in Manchester. The talk was about the life of professional speakers, and some of the "behind the scenes" of what it takes to make a success of professional speaking as a life choice.
Enabling superior partner collaboration and consumer engagement.Mindtree Ltd.
Mindtree partners with global CPG enterprises including 4 of the top 10 to deliver superior IT solutions. Our solutions help customers improve collaboration with their partner ecosystem and bring them closer to end consumers.
Тренинг продаж: проход секретаря при холодном звонкеMikhail Grafsky
Вторая часть аудиосеминара бизнес-тренера Михаила Графского. В этой части Михаил делится некоторыми приемами прохода секретаря во время холодного звонка.
www.clientbridge.ru
www.grafsky.ru
Leveraging Social Media - CVCC 03-09-2012Lee Yount
This presentation about leveraging social media is from a workshop I lead at Catawba Valley Community College via the Small Business Center on 03-09-2012
I presented an introductory session on Twitter and its uses in education and training at the SALT Interactive Technologies Conference in Washington, DC.
Social media case study: Coco Cola FIFA ActivitySocial Samosa
The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCupand played a significant role in creating the buzz.
Soon after, we opened happiness for thousand of Indian’s by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
2014 YouTube Bootcamp - How to Optimize Your YouTube Videos for Successchrisankney
YouTube is a powerful tool to reach audiences online. But how do you make sure your videos are easily discoverable and searchable? Are your YouTube videos built for success? This short workshop, which was delivered at the 2014 eduWeb Conference in Baltimore, looks to help get your videos better prepared for finding, engaging and sustaining an audience.
Cloud 2.0: "Code" is no longer king - Serverless has dethroned itPaul Johnston
It is no longer how good a coder or developer you are that defines whether you will be successful in the cloud 2.0 era, but how you understand your role in the context of your Business and the value you provide to it. This is what will set apart the future Developers. This is what Serverless is all about.
Serverless Best Practices - Serverless Computing LondonPaul Johnston
What are some best practices for serverless applications? Paul Johnston gives his opinion based on his widely shared blog post bit.ly/serverlessbestpractices
What is Blockchain and why should we care?Paul Johnston
A talk trying to explain blockchain in 10 minutes (!) and some of the use cases it is being put to. Mainly for a non-technical and faith based audience. tl;dr just use a database and don't get involved in crypto.
Serverless is the future of the cloud or is it?
And the launch of the Whitepaper on ethics in cloud and data centre 2018 - bit.ly/2024wp - sign the pledge https://change.org/p/sustainable-servers-by-2024
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Hi! My name's Paul Johnston.
I am a “Web Entrepreneur, the Founder of Vida, a Social Media Consultant (with experience!), Web Business Strategist, Innovator, Techie, Geek and Christian” - at least, that's what it says on my Twitter Bio.
[NEXT SLIDE]
My background is in web strategy and application development and as such when Twitter came along, with it's open API and it's simple idea “what are you doing right now?”, it captured my imagination.
It has also captured many other people's imaginations too...
[NEXT SLIDE]
(You know most of this stuff, but I'll say it anyway)
There are 5 to 10 million users on Twitter (at least, that's what TechCrunch thought a few days ago) and even if 60+% of them do not return after the first month, when there are large numbers of people using a service, there is always a large amount of data.
The firehose has tens of thousands of tweets an hour, and hundreds of tweets/minute. In peak times, this can get even higher.
With twitter, you pick and choose who to follow - it's one of the joys of twitter that you don't have to read everything – but when you have that much data, you get questions like:
Who should I follow and why?
How much should I tweet?
What should I tweet about?
To answer some of these questions, you have to understand something about the transient nature of tweets...
[NEXT SLIDE]
This image of traffic is often what people perceive when they look at twitter from the outside.
Quick definition: Transient means "Passing especially quickly into and out of existence" or "passing through or by a place with only a brief stay or sojourn". I think this is an almost perfect description of a tweet.
It's easy to understand that twitter is made up of lots of little pieces of information and the overwhelming amount can mean that a new user or a casual observer is bombarded with so much information, it begins to become a single entity in their mind, instead of lots of separate entities.
Twitter is generally only understood from within (and not always well understood even then). From the outside, this picture is just traffic, but if you place yourself in one of those cars, you would see a completely different perspective. It's still traffic, but you are mostly aware of the people you're following, and in your rearview mirror, you'd be aware of who is following you. (If you want to take the analogy a step further, traffic reports might be twitter searches and twitter trends)
If you, as a user, are primarily aware of those you are following and less aware of those who are following you, how much attention does an individual tweet actually get?
[NEXT SLIDE]
Tweets live for approximately 5 minutes. At least, this was the conclusion drawn from a simple test done using a tweet with a tracked link. A user with 2500 followers was asked to tweet 3 tracked links in 3 separate tweets. The significant majority of clicks came within the first 5 minutes. Very few came after that.
What this tells us, is that attention from your followers to one of your tweets is pretty much immediate. After a few minutes (or moments if you don't have that many followers), there is little or no attention for that specific tweet content.
Of course, different users will have different types of followers and the content of the tweet will always have a big effect on how much attention it deserves, but the one thing you can take out of this is that...
The essence of Twitter communication is “NOW”
[NEXT SLIDE]
(Cleveland Indians Theme Song)
However, given that tweets are transient and that twitter is a NOW communication tool, there are aspects of twitter data that can persist.
Just tweeting regularly creates some persistence. No tweets (or rare tweeting) means you are effectively invisible on the network.
Another Quick Definition: Persistent “constantly repeated”
There are a few things that when you tweet regularly are repeated. These are:
[NEXT SLIDE]
... your avatar and your username. Psychologically they are highly important to other people's perception of you. These two pieces of information, especially the visual information in the avatar, mean something to those that follow you. When you see a tweet from someone who's avatar you recognise, you often have a good idea what they will talk about. There's a context given to your tweets by the username and the image.
Your avatar is much more than just a picture. It's a strong identifier to other users that can be used to gain attention and can (if chosen well) provide context.
Remember that “Constantly repeated” is what persistent means, although don't make the mistake that this is about repeating content yourself.
Twitter is inherently about attention. Without it, the service can be quite pointless and egotistical. To get more attention and the right kind of attention, it's very helpful to move from a transient mindset to a persistent mindset.
[NEXT SLIDE]
There are 2 simple ways in which you can get yourself and your tweets persisting in the minds of others - @replies, and retweets.
These methods mean that another user on twitter has placed your persistent data (your username) into their followers attention. They are causing your username to persist on twitter. If they retweet, your content then persists.
These ideas make your followers much more important than you may think and having large numbers of followers (so long as they retweet and @reply) is a big positive.
That's why conversation is everything. It's not even wrong to ask people to retweet – although not too much.
To go from transient to persistent, you have to understand and grow your follower base. Just large numbers isn't helpful. The right kind of followers are those that retweet and @reply.
But the other (and possibly more important) major tools in the arsenal are the twitter search and the trend tools.
[NEXT SLIDE]
Trends are fast becoming the key to twitter.
Following trends via search or via tools such as tweetmeme or twitscoop shows you what twitter users find interesting right now.
As people are always watching different trends, it's quite simple to write tweets that non-followers will pick up on (so long as your tweets aren't private), and therefore gain attention and possibly followers. It's a simple way of finding people to follow and prospective new followers.
However, there is a problem with global twitter trends... and it's an issue of Twitter's own making unfortunately.
If (as twitter has done) you generate large numbers of followers for a specific user, that user has the ability to control tweets and skew the trends. Those with large followings have more control over the global agenda.
This is why getting on the twitter suggested follow list is such a big issue. It generates greater immediate attention than most other forms of communication, and as such, gives great power to manage and control an agenda.
[NEXT SLIDE]
Big Brother was in control of the agenda. Is it going to be the celebrities or news agencies who control twitter's agenda? Surely part of the power of twitter was that you didn't have to follow anyone you didn't want to.
Controlling the agenda on twitter is a powerful position to be in. It means you have the ability to influence the trends and the conversation. The more people that follow you, the more likely a retweet or conversation will happen. How many times recently did you see @aplusk or @oprah as a trending topic?
The difference between transient and persistent data on twitter is attention. The amount of attention given to persistent data – that which is retweeted and that which is conversational - is so much higher than that of the transient data, that transient tweets are virtually meaningless except to those that tweet them and those who follow and happen to be online at the time.
[NEXT SLIDE] – But, why am I talking about this?
Twitter Apps have the ability to enhance the twitter experience for users. That includes newbies and power users and everything in between. Each type of user has different needs and requirements.
I haven't yet found my perfect twitter client – I still haven't yet found my perfect email client! - and so I do think there is always room for improvement.
I use tweetdeck for tweeting mainly, but have tried others and would move if I found one that better suited my needs.
There are many different sites that utilise twitter data for various things, such as stocktwits.com for stock market news. Again, I think we're only just scratching the surface on this. Getting and providing niche data is the one of the keys to future twitter applications.
I think apps should do more than just allow you to tweet or provide a simple interface to data.
At this point, I'm going to open it up to a bit of discussion, as some of the things I've been thinking abot regarding app development are:
[NEXT SLIDE]
If a tweet lives for 5 minutes, how should that change the interface for a twitter client?
If one of the keys to persistence is retweeting and conversation, is there a better visualisation of that data that we can place into a client?
If some data already persists, such as the user's avatar, is there a better visualisation that can be made for that specifically?
Utilising trends in other websites is very useful, but is just a keyword search over the public timeline useful enough? Is there more that we can do there? Is there data we can provide “in-client” that might help?
Given that 60% of users aren't coming back after the first month, is there a better client that could help them to utilise the service better?
If a tweet lives for 5 minutes, how should that change the interface for a twitter client?
If one of the keys to persistence is retweeting and conversation, is there a better visualisation of that we can place into a client?
If some data already persists, such as the user's avatar, is there a better visualisation that can be made for that specifically?
Utilising trends in other websites is very useful, but is just a keyword search over the public timeline useful enough? Is there more that we can do there?
Given that 60% of users aren't coming back after the first month, is there a better client that could help them to utilise the service better?