1. Facebook F8 Seoul
charsyam@naver.com

2. What
is
Facebook F8

3. Facebook F8
Facebook
Developer
Conference

4. 행사 목적

5. 행사 목적
페이스북 플랫폼을 이
용한 개발 활성화!

6. 행사 목적
Open Graph 소개

7. Open Graph

8. WHY?
Open Graph

9. Before
All is Same!!!

10. Before
All is Same!!!
Focus on Data!

11. Before
All is Same!!!
Focus on Data!
I Need ??? Data(Direct Question)

12. Before
All is Same!!!
Focus on Data!
I Need ??? Data(Direct Question)
I already Know What I want

13. Newsfeed & Social Media
Not Direct Question!
What did you do yesterday?
I Listened to Music!

14. Facebook

15. Facebook
Login

16. Example
Facebook Photo

17. Before

18. Before
They Focus on
Function

19. Before
They Focus on
Function
Filter1 Filter2 Like PhotoShop

20. Facebook
Focus on
Sharing
Only Tag Relationship

21. Example
Social Games

22. Before

23. Before
They Focus on
Graphic/SOUND

24. Facebook
Focus on
User Interaction
Relationship

25. Zynga
A day

26. Zynga
Developed

27. Open Graph
1. Your Actions
2. Frictionless
Sharing
3. Single API

28. Open Graph
Your Actions
Verb Object

29. Open Graph
Your Actions
Verb Object
Listen Music

30. Open Graph
Your Actions
Verb Object
Listen Music
Read Book

31. Define
Verbs and Objects

32. Open Graph
Frictionless Sharing
Update Action

33. Open Graph
Frictionless Sharing
Update Action
Update Timeline

34. Open Graph
Single API
Post Once

35. Open Graph
Single API
Post Once
Update Evey Social Channel

38. 1. User takes an action in the app, such as "cook" a "recipe"
2. App calls a Graph API /me/action:object=Object_URL
3. Facebook will crawl the object URL, read its meta tags and
connects the object to the user's Graph via the action.

39. WHY?
Open Graph

40. Facebook
wants
Users Every
Information

41. It makes
Perfect
Targeting
For Ads

42. RESOURCE
http://developers.facebook.com

43. Thank You!