Implementing BI at Volkswagen Group Sales India
19 March, 2014
Prosenjit Sengupta
Traditional Information Management
The Challenges and the Need for Change
And the Big Question was
5
Brands
30
SystemsAnalytical
Flexibility
User Ease
Real T...
Product Selection
Product Evaluation
 Data Integration
 Storage Efficiency
 Analysis & Forecasting
 Integration with d...
Taking BI to the User Doorstep
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of Enlight...
Moving Forward …
Report Type
Live Reports
Trends
Summary Sheets
Management KPI
Aggregation Basis
Date Range
Geography
Deal...
And … Spreading Out
Japan
India
Australia
Korea
Taiwan
Malaysia
Singapore
Saudi Arabia
UAE,Dubai
Indonesia
Thailand
Thank You
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Volkswagen India on QlikView Business Discovery & Analytics

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The CIO of Volkswagen India shares his views on QlikView Business Discovery & Analytics.

QlikView Business Discovery is adding value and insights to organizations in India and globally helping them steer their organizations forward.

Published in: Automotive
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Volkswagen India on QlikView Business Discovery & Analytics

  1. 1. Implementing BI at Volkswagen Group Sales India 19 March, 2014 Prosenjit Sengupta
  2. 2. Traditional Information Management
  3. 3. The Challenges and the Need for Change And the Big Question was 5 Brands 30 SystemsAnalytical Flexibility User Ease Real Time Cost Competition
  4. 4. Product Selection Product Evaluation  Data Integration  Storage Efficiency  Analysis & Forecasting  Integration with devices  Email / SMS / PDF / Excels Cost of ownership Ease of Handling Qlikview Solution Incadea Local system Manual files QlikView File Structure QlikView Server
  5. 5. Taking BI to the User Doorstep Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of productivity Qlikview KPI DMS A Failed Reporting System “High-end” “All-inclusive” system Change Management Multiple sources Excel Sheets Empower Users Fail Fast Learn Quick
  6. 6. Moving Forward … Report Type Live Reports Trends Summary Sheets Management KPI Aggregation Basis Date Range Geography Dealership Field Force Product / Models Sample KPI Dashboard Sales Management Customer Satisfaction After Sales Personnel Sales Volume Sales per person Prospects Test Drives Stocks Throughput Parts Turnover Consumption / unit Billability ROS % Overhead Absorption % Equity Ratio % Rating by VFJ CSS Sales CSS After Sales Repeat Visit % Complaint Follow up Mystery Shopping Headcount Training Participation Certification Turnover
  7. 7. And … Spreading Out Japan India Australia Korea Taiwan Malaysia Singapore Saudi Arabia UAE,Dubai Indonesia Thailand
  8. 8. Thank You

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