Transactional Printing

This document summarizes trends in the transactional printing market from 2007-2012 based on interviews with 50 leading transactional printing providers. It finds that while the overall market is declining slightly, the use of color is growing significantly, especially for promotional "transpromo" applications. Full color output is expected to grow 38% annually, while monochrome declines 1% per year. It also discusses the increased impact of electronic delivery but notes that paper statements are still preferred by many. Key trends include more emphasis on color, electronic delivery, and using documents promotionally.