Training tracker making process

1. January 2012
TRACKER TRAINING FOR
OFFSHORE

2. Why Do Media Teams Need a Tracker?
> Ensures campaigns are running properly.
> Ensures no placements are billed for over-delivery.

3. Tracker Overview

4. Tracker Tab – Master Tab
Planned Units and Cost compared to……
Site Name Placement Name Q1 Q2 Q3 Q4 Start Date (MM/DD/YYYY)(MM/DD/YYYY) Structure xQ2 Units
End Date Media Dimensions (Width Rate
Cost Net/Gross Height) Q2 Net/Gross Cost
24/7 BBN 24/7 BBN_OPEN_HW_HW Industries x x 1/5/2010 3/31/2010 Group CPM $ 7.00 5,000,000 $ 35,000.00
24/7 BBN 24/7 BBN_OPEN_HW_ HW Industries_300x250 x x 1/5/2010 3/31/2010 300 x 250 CPM $ 7.00 - $ -
24/7 BBN 24/7 BBN_OPEN_HW_ HW Industries_160x600 x x 1/5/2010 3/31/2010 160 x 600 CPM $ 7.00 - $ -
24/7 BBN 24/7 BBN_OPEN_HW_ HW Industries_728x90 x x 1/5/2010 3/31/2010 728 x 90 CPM $ 7.00 - $ -
24/7 BBN 24/7 BBN_OPEN_HW_HW DMAs x x 1/5/2010 3/31/2010 Group CPM $ 7.00 9,285,714 $ 65,000.00
24/7 BBN 24/7 BBN_OPEN_HW_ HW DMAs_300x250 x x 1/5/2010 3/31/2010 300 x 250 CPM $ 7.00 - $ -
24/7 BBN 24/7 BBN_OPEN_HW_ HW DMAs_160x600 x x 1/5/2010 3/31/2010 160 x 600 CPM $ 7.00 - $ -
24/7 BBN 24/7 BBN_OPEN_HW_ HW DMAs_728x90 x x 1/5/2010 3/31/2010 728 x 90 CPM $ 7.00 - $ -
24/7 BBN Total 14,285,714 $ 100,000.00
Actual Units, Actualized Units, Actualized Cost
> Purpose: Shows entire campaign - planned vs. final delivery. This tab
accounts for over delivery of placements and calculates what should be RFIed and
uploaded to e+.
> Use: This tab ensures that we will never pay for over-delivery. This also takes
into account compounded delivery throughout the campaign life cycle.

5. Tracker Tab – Master Tab Continued…
> Planned Units –units budgeted /planned for the campaign ; information pulled from
MediaVisor planning side.
> Planned Cost –dollars budgeted /planned for the campaign ; information pulled from
MediaVisor planning side.
> Actualized Units – delivery by placement; taking into account planned amounts.
Delivery will always be capped at planned amount because Digitas does not pay for
over delivery.
Example: Contracted 90,000 units for a placement, 200,000 delivered in the first month.
We will only pay for 90,000 impressions.
> Cost – cost of placement based on actualized units multiplied by the placement cost.

6. Steps to Make the Tracker

7. Steps to Make the Tracker – Populate Planning Side
Click Media Report on Side of Media Visor when in specific campaign you are trying to
build.
Export Report from Mediavisor – For AMEX, export “Amex Report”. For ALL other clients
export “MF Tracker Report”…make sure to download as excel.

8. Steps to Make the Tracker
3. Copy necessary columns from exported plan to the “Master” tab
in the template
> Site name > Cost Structure
> Placement name > Net/Gross Rate
> Start date > Planned Units
> End date > Planned Cost
> Media Dimensions
This information comes from exported Media Report
Copy All template equations down for ALL months.

9. Pulling DART Reports
Make Sure to select the correct client.
Then Select Single Advertiser
This is where you enter where the campaign lives in Media Visor
Example: All Mead Johnson campaigns live under Enfamil in Media Visor.
Make sure one asterisk before word and one asterisk after word like above.
Example : *Enfamil*

10. Pulling DART Reports Continued…
Then search for the actual campaign by Job Code and make sure to use two asterisks and
to select the campaign like below.

11. Pulling DART Reports Continued…
Only fill out following. Please skip other sections. Make sure to choose Monthly breakdown
and fill out proper date range.

12. Steps to Make the Tracker
Select the Variables.
Fields Site Name, Placement, Placement ID
Metrics Impressions Delivered, Clicks Recorded
Then select download to excel at bottom and click run.

13. DART REPORT
Purpose: Pulls delivery by placement.
Copy and paste report into correct tab within Tracker.
Example: Paste January DART into January tab within Tracker.

14. Questions