Bionic Demonstration

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A demonstration of the Bionic Planner system.

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Bionic Demonstration

  1. 1. Media Planning Media Buying Ad Operations Account Management Workflow Automation Capabilities Overview
  2. 2. The Problem Bionic is Solving
  3. 3. Planning and Buying Media is Complicated
  4. 4. Source: www.Bionic-Ads.com/workflow 42 steps Yikes!
  5. 5. Most agencies just throw more people at the problem
  6. 6. Typical Agency Workflow “System” Email Excel File Research Publishers Sharing Ad Serving Buying / Billing Manage Campaigns Gather Research Get Site Info Send RFPs Manage Proposals Develop Media Plan Get Authorization Send IOs Set Up Ad Servers Report Results
  7. 7. … and as a result …
  8. 8. Media Planning and Buying is Wasteful and Expensive Phase Task TOTAL PROJECT HOURS VP, Digital Number of Hours by Function per campaign Media Director Supervisor Media Planner Assistant Planner Media Buyer Director of Ad Operations Campaign Supervisor Campaign Manager Ad Trafficker Campaign Coordinator Cost Project Scope Scope of Work Definition 10.0 3.0 3.0 2.0 1.0 - - 1.0 - - - - $ 1,978.18 TOTAL PROJECT SCOPE 10.0 3.0 3.0 2.0 1.0 - - 1.0 - - - - $ 1,978.18 Strategy Brainstorming Session 21.0 5.0 5.0 5.0 - - - 6.0 - - - - $ 4,050.91 Audit History / research / data review 14.0 1.0 2.0 1.0 1.0 - - 3.0 1.0 5.0 - - $ 1,781.82 Media Brief 5.5 - 1.0 4.0 - - - 0.5 - - - - $ 734.55 Target Audience Definition 6.0 1.0 2.0 3.0 - - - - - - - - $ 1,054.55 Develop / Agree on Objectives 6.0 1.0 1.0 3.0 - - - 1.0 - - - - $ 996.36 Prepare Strategic Plan 16.0 3.0 5.0 8.0 - - - - - - - - $ 2,836.36 TOTAL STRATEGY 68.5 11.0 16.0 24.0 1.0 - - 10.5 1.0 5.0 - - $ 11,454.55 Planning Develop Consideration Set 17.0 - 1.0 1.0 10.0 5.0 - - - - - - $ 1,418.18 Send RFPs 3.0 - - - - 3.0 - - - - - - $ 218.18 Collect Proposals 1.0 - - - - 1.0 - - - - - - $ 72.73 Evaluate Proposals 17.0 - - 2.0 10.0 5.0 - - - - - - $ 1,309.09 Negotiate / Prepare Buy options 20.0 - - - - - 20.0 - - - - - $ 1,018.18 Finalize Media Plan 15.0 - - - 10.0 - 5.0 - - - - - $ 981.82 Prepare and Deliver Client Presentation 14.0 1.0 1.0 4.0 5.0 3.0 - - - - - - $ 1,527.27 Revise Media Plan 5.0 - - - 5.0 - - - - - - - $ 363.64 Get Media Authorization 1.0 - - 1.0 - - - - - - - - $ 109.09 $40k / campaign >8% of budget on buying overhead TOTAL PLANNING 93.0 1.0 2.0 8.0 40.0 17.0 25.0 - - - - - $ 7,018.18 Implementation Issue Insertion Orders to Publishers 2.0 - - - - 2.0 - - - - - - $ 145.45 Collect Insertion Orders from Publishers 3.0 - - - - 3.0 - - - - - - $ 218.18 Get Creative Specs 5.0 - - - - 5.0 - - - - - - $ 363.64 Gather creative Assets 47.0 - - - - - - 2.0 5.0 30.0 - 10.0 $ 2,974.55 Build Tags 20.0 - - - - - - - - - 20.0 - $ 945.45 Traffic Tags 10.0 - - - - - - - - - 10.0 - $ 472.73 QA/Confirm Tags are up 15.0 - - - - - - - - - 10.0 5.0 $ 672.73 Bill Client 12.0 - - - 5.0 5.0 - 2.0 - - - - $ 1,047.27 TOTAL IMPLEMENTATION 114.0 - - - 5.0 15.0 - 4.0 5.0 30.0 40.0 15.0 $ 6,840.00 Execution Delivery Monitoring 24.0 - - - 2.0 5.0 - - 2.0 5.0 10.0 - $ 1,476.36 Optimization 24.0 - - - 2.0 5.0 - - 2.0 10.0 5.0 - $ 1,530.91 Monthly Invoices 36.0 - - - 2.0 5.0 - 2.0 2.0 5.0 - 20.0 $ 2,123.64 TOTAL EXECUTION 84.0 - - - 6.0 15.0 - 2.0 6.0 20.0 15.0 20.0 $ 5,130.91 Reporting Campaign Reporting 40.0 - - - - - - - 10.0 10.0 - 20.0 $ 2,400.00 Reconcile Invoices 40.0 - - - - - - - 10.0 10.0 - 20.0 $ 2,400.00 Prepare and Deliver Client Presentation 33.0 - 2.0 3.0 - - - 3.0 10.0 15.0 - - $ 3,134.55 TOTAL REPORTING 113.0 - 2.0 3.0 - - - 3.0 30.0 35.0 - 40.0 $ 7,934.55 Cost Per Media Plan 482.5 15.0 23.0 37.0 53.0 47.0 25.0 20.5 42.0 90.0 55.0 75.0 $ 40,356.36 Source: www.Bionic-Ads.com/calculator
  9. 9. “The cost of not having a connected business is costing the [digital advertising] industry $3.6 million dollars per hour.” Neal Mohan, Google’s Vice President of Display Advertising Products at Google’s thinkDoubleClick June 2013 event.
  10. 10. Advertisers don’t like paying for “non-working” media costs
  11. 11. “We are pulling all digital media planning and buying responsibilities in house from our current agency.”
  12. 12. Employees don’t like unfulfilling work
  13. 13. 2/3rds of Agency Staffers Planning to Quit Soon Percent by Commitment 62.0% 19.3 42.7 30.6 7.5 Actively looking Next Year or Two Five Years Lifer Source: Digiday State of the Industry Survey, February 2013
  14. 14. The Bionic Solution
  15. 15. Bionic is for agencies seeking to gain a competitive advantage through workflow automation.
  16. 16. Ad Serving Research Publishers Buying / Billing “Agency Operating System”
  17. 17. Centralized Media Planning All account and campaign information in one place.
  18. 18. Campaign Data Repository All your campaign data stored in shared, secure repository: campaign settings, RFPs, Proposals, Plans, Authorizations, IOs, etc. Sarbanes Oxley and SAS70 compliant Built-in change tracking and version control
  19. 19. Purpose-built Media Planning Tools Super easy to use
  20. 20. Searchable Media Directory The Bionic directory has been adopted as the industry standard directory by the IAB. Create your own private marketplace by customizing products, prices, and contacts. Endorse favorite programs. Access 15,000+ Premium Publishers
  21. 21. Publisher First Party Data Publishers show their proprietary audience data.
  22. 22. ComScore Visitation Analytics
  23. 23. ComScore Audience Profiles
  24. 24. RFP Management Send RFPs in batch. See when you sent each RFP, how many times you sent it, if they viewed it, when they responded, and the current proposal status. “Air Traffic Control for RFPs”
  25. 25. Proposal Management Accept, reject, and negotiate proposals online.
  26. 26. Media Magnet A great way to source fresh proposals without the typical hassles of RFPs “Lending Tree for RFPs”
  27. 27. Media Planning “Smartsheet” Tons of built-in productivity tools to make planning easier “Excel on Steroids”
  28. 28. Multi-Channel Media Planning TV, digital, radio, magazine, direct and virtually all other online and offline media channels. Plan Traditional and Digital Together
  29. 29. Multi-Currency Plan and buy in any major currency on plan level and line item level. Fully compliant with FASB and ISA accounting standards. Expand Your Client Base Internationally
  30. 30. Media Cost Manager Built-in calculations for all media pricing methods, agency compensation schemes, currency conversion, net vs. gross, ad serving fees and more. training tool / eliminates errors
  31. 31. Flowcharting Create flowcharts with a click of a button
  32. 32. Spending Over Time See spending over time with a click of a button
  33. 33. Spending by Vendor See vendor breakdowns with a click of a button
  34. 34. Spending by Channel See channel allocations with a click of a button
  35. 35. Client Specific Allocation Charts It’s easy to build reusable custom charts for each of your clients.
  36. 36. Media Authorization Create your media authorization with a click of a button
  37. 37. Insertion Orders Create all your insertion orders with a click of a button
  38. 38. Ad Server Trafficking Bi-directional integration with major ad servers
  39. 39. Delivery and Pacing Monitoring Never again be blindsided by delivery and pacing problems
  40. 40. Key Benefits • Save 10-50% of your time by automating mundane tasks – Time savings depends on job function – Let us help you estimate your overall automation ROI • Eliminate costly errors through automation and monitoring • Free up time for higher value activities • Give better customer service • Get better advertising results • Onboard new employees quickly • Get the most value from employees • Maximize employee value and job satisfaction
  41. 41. A Typical Business Case 923 100 For every $100 spent on Bionic workflow automation, this agency got more than $923 in immediate return based on cost savings alone.
  42. 42. A Bionic Agency… • Operates more efficiently • Wins and retains the best clients • Hires and keeps the best talent • Operates more profitably • Is more valuable

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