The film trailer follows horror genre conventions with an MPAA splash screen, production logo, and establishing shot at the beginning. It shows the monster only partially and in shadows to create mystery and persuade viewers while still adhering to showing the monster as little as possible. Tense moments have high-key lighting instead of the low-key lighting typical of horror to remove the connotation of safety usually associated with high-key lighting.

1. MY FILM TRAILER

2. USE
● The beginning of our trailer conforms to the
codes and conventions of the genre, as we
included and MPAA splash screen and our
production company logo
● The first shot of our trailer was an establishing
shot, something that is consistently seen at
the start of horror trailers
● The end of our trailer features a jump scare,
which is a very commonly used tool in the
horror genre

3. DEVELOP
● Whilst we stayed true to the horror genre by
showing our monster as little as possible, we
still showed him slightly more often that most
good trailers do. However, I feel that this
benefits the trailer, as each time The Entity is
only partially seen, as in usually hidden in
shadows, creating a sense of mystery that
would hopefully help to persuade people to
come and watch the film

4. CHALLENGE
● At some of the more tense moments of my trailer, such
as the shower scene or the jump scare, the lighting is
high-key, as opposed to the low-key lighting usually
seen in horror movies. This was done to present the
idea that it is not only in the dark that The Entity can
strike, removing the traditional connotation of safety
that is associated with high-key lighting.