The trailer uses effective camera work, editing, lighting, sound, and props to create suspense without revealing too much of the plot. It begins by establishing a normal setting but gradually shifts to darker lighting and handheld shots that make the viewer feel engaged yet unsure of what will happen. Fast pacing and brief shots maintain mystery around the antagonist while close-ups of characters' scared reactions heighten tension. Throughout, conventional horror trailer techniques like distorted sound, blurred images and a building sense of dread leave the audience wanting to learn more.
this is my analysis of the advertising campaign for the film insidious; including the trailer, poster and magazine cover for my ocr a2 media studies coursework.
this is my analysis of the advertising campaign for the film insidious; including the trailer, poster and magazine cover for my ocr a2 media studies coursework.
1. The sinister trailer has used many effective methods, by using camera
work, editing, mis-en-scene and sound together to create an effective
horror movie trailer. The use of camera work for the trailer is done well.
The beginning establishing shot sets the scene, which is useful so the
audience has an idea of the scenery. This establishing shot has also been
taken again at night, which is used later on when used to represent a
darker and scarier feel to the setting of the movie.
They have used lots of handheld shots to make it a bit 1st
person that can make it scarier. This is also done to make the
movie more realistic and give an effect of realism for the
audience and feel like they are more engaged with the movie.
This has become a common thing to do for this genre of film.
In this part of the trailer, a handheld camera is used to show
the burning car which takes the audience by surprise,
shocking the audience. This type of handheld shot is used
effectively to give away small sections of the movie but not
the entire thing. This close up of the miss-en-scene props such
as the burning car is also very effective to take the audience
by surprise.
ANALYSIS
OF THE
SINISTER
TRAILER
THE 4 TECHNICAL AREAS
-CAMERA WORK
2. -EDITING
Lots of close ups are also used to show the emotions of the characters faces. When it cuts to the victims faces on a close
up it shows the audience that they are scared and worried, which makes it encouraging for the audience to watch the
movie. These close up shots are also shown on the antagonist, but for a very short time so it doesn't give everything
away to the audience. These shots are also blurry and handheld or on another screen to make it more mysterious and
scary which is very effective. All images above are examples of how close ups are used effectively to create an effective
trailer.
Here to the left is an example of a zoom shot used in the trailer.
this is used effectively. This type of shot is used to make the
short more early and make the audience wait for something to
happen. Long dark open spaces are used in horror movies like
this as it suggests the antagonist is hiding somewhere or going to
appear which is an effective thing to do for a horror movie
trailer. Over all camera work has been used well in this trailer to
not give away the whole plot but to whets the audience’s
appetite and give a general idea of the story.
Throughout the trailer, lots of cutting is used to switch between
different shots and different scenes of the film so the whole plot of the
film isn't given away. Here are a couple of transitions used in the trailer
that have been used effectively to make the trailer interesting and
engaging but not give away too much. This type of fast cross cutting
helps the audience get an idea of the story, and gives an opportunity to
surprise the audience by cutting to a more tense part of the movie,
which takes the audience by surprise.
This is done well by when the camera is on the antagonist is quickly cuts away so the audience doesn't pay too much
attention to the antagonist. This is done to make people want to watch the movie and see more and create more suspense.
From the trailer you can also see that an old real film is a main prop. The editing is like a broken film, which is a good effect
to use, making it a bit distorted and fuzzy when the antagonist is shown or switching between different scenes.
Fast pace cutting is a common method for horror movies, and this method has also been used for the
sinister trailer. And from doing so has worked well. The use of captions of the screen is also well done, to
keep the audience’s attention and to give a bit more away and whet the audience’s appetite for the
movie.as you can see above the use of captions are clear and the background is like a fuzzy broken film
which is a relevant and effect use of editing.
3. The props used are also very effective, they main prop is the film
projector, which makes the films on the movie look fuzzy and
distorted which fits in with the behavior of the antagonist, which
is a good effect to make the suspense more effective for the
audience. The use of editing for the trailer has also fit in very well
with this main prop for the movie trailer. The fuzzy picture is
what effect the prop gives which makes the antagonist displayed
by the bushes more mysterious and scary which is very effective
for horror genre. They have also used a typical horror murder
weapon as one of the cuts in the trailer which is an ax this
represents a typical slasher murder or a weapon of defense
against the antagonist. This is effective as it clearly represents the
idea of a reason for a weapon being used in the film which makes
it more appealing towards the audience
-MISE-EN-SCENE
Mis-en-scene is very important when creating a horror movie. But in the trailer all can’t be given away, I think the sinister
trailer has done this well. The use of costume for the characters is very casual, but the antagonist is displayed in a dark long
cloak, which makes the antagonist look scarier towards the audience. The use of lighting in this particular shot is effective as
it flashes lightening, and you see a dark cloak which makes this more mysterious and scarier to the audience, the difference
is displayed above.
At the beginning of the trailer, high lighting is used to show when everything is happy
and calm, but as the trailer goes on low-key lighting is used to represent a much more
sinister feel and a much scarier feel to it. Nearly the whole trailer is used in low-key
lighting to represent the horror. Lighting has been used effective, the images in the
film are represented as a film projector to fit in with flashing images to surprise the
audience and whet the audience’s appetite for the movie. A couple of examples are
shown below as to how lighting has been used effectively in the trailer. the dark
lighting in a trailer needs to be used for a horror, this is also usually used with wide
open spaces to give the idea that the antagonist is hiding somewhere which is usually
the plot in many horror movie, The suspense of a hidden character always has the
audience on the edge of the seat which is what effect this trailer gives by using the
low key lighting.
The two images next to each other above show high key lighting when the family are
happy and dark lighting when the antagonist is hiding in the bushed.
The setting used in the trailer is an any-day normal house, but it’s not completely
normal in the movie which makes the situation more realistic of supernatural activity
happening in a normal house which people can get a feel of realism making it more
scary and realistic for the viewer.
4. SOUND
Throughout the opening of the trailer, no non-diegetic sound is used, the non-diegetic
sound builds up and often when the antagonist is shown, the sound goes really load to
scare and surprise the audience. There is no voice over, but the dialogue from the film is
used effectively to still create more suspense. A distorted noise is also used to represent
the film projector in the movie which is a vital prop in the movie and the sound with
editing has been used very effective to create more suspense and thrill.
CONVENTIONS OF HORROR
CONVENTIONS OF FORM
The trailer is very conventional for the genre. They have used typical but effective use of
the technical areas to create an effective horror movie trailer. There is not voice over the
dialogue is from the movie, which is effective to show their tones, and how they have
reacted to the antagonist. Fast pace cutting is also conventional for a horror so it creates
more suspense. The use of lighting is also very conventional, the have made the buildup
in sound and use of a radio report was used in the sinister trailer, which is a conventional
feature in horror movie trailers to create more suspense and impact on the audience.
The use of costume with the low key lighting is conventional for horror movies because the antagonist has a long
black cloak which fits in with dark background, making him more mysterious and making the audience sit on the
edge of the seat waiting for him to appear. This type of low key lighting and wide spaces with dark clothing for the
antagonist is conventional for horror movies.
All 4 technical areas have used effective features to make this trailer
conventional to horror genre and take the audience by surprise which is one
of the main aims and feeling that horror movies can give to their audience.
the props used are conventional to horror movies, they have used an Axe a
blade and a baseball bat as short cuts to represent a self-defence weapon
against something or someone or a weapon that the antagonist has them
self this creates a more sinister feel which is conventional for horror movies
to use props in the trailers like this.
The form for this trailer is very conventional for a horror movie trailer. The beginning of the
trailer represents the scene and the family moving into a new home and being very happy. The
trailer also gives away why the family is moving, so the father can write a new book about a
series of murders. But as the trailer progresses the audiences realizes there is much more to it
than that. This is used by high lighting to show they are happy but dark lighting as the trailer
progresses. Here you can see further along in the trailer. Dark lighting is used to make it scarier
further on, with the build-up in sound and more flashing images and faster cuts as the trailer
progresses this is a conventional form for a horror movie trailer if the trailer is to take the
audience by surprise. The form can’t give too much away, which is done effectively in this. They
have given a short outline of what to expect but not completely which leaves the audience
thinking of what will happen. not too many captions are displayed either which is good because
they have concentrated more on the film not on making loads of captions which is what people
don't want. This is a conventional form for a horror movie trailer.