The group discussed potential names for their horror trailer that would link well to the narrative and story line, including "Echoing Evil", "The Evil Echo's", "Shadow", and "The Return". They were initially swayed towards "Echoing Evil" and "The Evil Echo's" because it best linked to their narrative and footage. Audience research among their target market also showed "Echoing Evil" as the most popular choice. Based on this research and approval from their teacher, the group decided on the final name "Echoing Evil" for their horror trailer.