TRAIL - Broadcast ERP

Confidential | Copyright © Larsen & Toubro Infotech Ltd.
L&T Infotech
TRAIL – Channel Operations
Management Framework
April 2011

Agenda
Confidential | Copyright © Larsen & Toubro Infotech Ltd. 2
2
Contemporary
broadcast
industry
1
TRAIL
benefits
5
L&T Infotech
offerings
4
Facts and
challenges
2
TRAIL
Objectives
3

Contemporary
broadcast industry
1
3

Typical television channel functions
PreBroadcast
•Purchase
•Marketing
•Operations
•Ad Sales
•Library
•Post Production
•Legal
•Standards and
Practices
•Creative
•Pre Sales
•Quality Control
•Internal Audit
•Sales Co-ordination
•Programming
Broadcast
•Traffic Scheduling
•Broadcast Automation
PostBroadcast
•Revenue Management
•Collections

1
Television Channel Functions – Library
management
PURCHASE LIBRARY
Vendor
REQUESTING DEPARTMENT
Procure
Blank
Tapes
REQUESTING DEPARTMENT
Request
for Blank
Tapes
Request Used Tapes
Request Blank Tapes
Receipt Note
+
Manual Register
• Date
• Vendor
• Invoice Number
• Quantity of tapes
• Type of Tapes
Program Card
• Issued To
• Channel
• Purpose
• Type
• Quantity
• Remarks
• Returnable Status
• Program Name
• Account Name
• Duration
• Genre
Library
Management

Television Channel Functions – AdSales &
Inventory management
CREDIT
CONTROL
PROGRAMMING
Faxed
E-mailed
Deal
• Prime / Off Prime Bands
• Categories
• Programs
• RODP
• ROS
• Rate Per / 10 Seconds
• Effective Rates
Agency
Advertiser
SALES
COORD
Advertiser
Faxed
E-mailed
SALES
Release Order
• Date(s)
• Program(s)
• Product(s) / Brand(s)
• Caption(s)
• Duration
Elements
Commercials
Credit Lines
Break Bumpers
Sponsorships
After Program
Before Program
Monthly Fixed Point
Chart
• Time Band
• Day of Week
• Program
• Movies
• Episodes
Break Structure
• Program
• Movie
• Segment Duration
• Breaks
E-mailed
Oral
Faxed
Cue Sheet
• Program
• Commercial
• Break
• Segment
OPERATIONS
POST
PRODUCTION
LIBRARY
Elements
Fillers
Promos
Deal
Tracking
Program
Planner
Credit
Control
Inventory
Cue Sheet

Reconciliation
Generation
Reconciliation
Generation
1
Television Channel Functions – Revenue
management
AD SALES REVENUE
MANAGEMENT
BROADCAST AUTOMATION
Schedule
• Time
• Tape Id
• Duration
• Sell Pattern
Pull List
• Missing Ids
Pre Telecast Logs
• Time
• Tape Id
• Duration
• Sell Pattern
Schedule
• Time
• Tape Id
• Duration
• Sell Pattern
As Run Logs
• Time
• Tape Id
• Duration
• Sell Pattern
Invoice
• Invoice Number
•Invoice Date
• Client
• Sales Person
• Branch
• Product
• Payment Route
• Exchange Rate
• Spot Details
• Line Items
PreTelecast
Verification
Invoicing

Television Channel Functions – Rights
Management
LEGAL
Rights
Management
Rights
Tracking
Agreement
• Title
• Start Date
• End Date
• T&C
• Renewable
Telecast Rights
• No. of airings
• Territories
• Exclusivity
• Restriction
• Limited
• Unlimited
• One Time
• Recurring
Distribution Rights
• Internet
• Cable and Satellite
• Video
• International
• World Wide
• Theatrical
Producer E-mail
Censorship Details
• Certification No.
• Certification Date
• Censorship Type
• Number of Reels
• Validity Date
• Length
E-mail
1
PROGRAMMNG
1
SYNDICATION

Television Channel Functions – Traffic scheduling
TRAFFIC
SCHEDULING
Define Show
Formats
Schedule
Elements
Rework Schedules
Gap and Overrun
Adjustments
Version Control
Playlist
SOUTH ASIA
FORMAT A
• Sequence
• Duration
Promos
Commercials
Cancellations
Reschedules
Auto Adjustments

Facts and challenges
2
10

Facts
• More ‘distressed advertising’ inventory sells at low premium to meet
demand
• Decreased overall demand results in cost cutting and leaner sales teams
• Proposal iterations are needed to satisfy advertiser requests
• Scatter and Spot Buy requests come in much closer to air dates
• Lower priced inventory sells out early and leads to higher priced excess
• In the analog world; preservation of a master copy is paramount
• Circulation of tapes makes material accountability more necessary

Challenges
Content Owners face the challenge of managing rights to their content
internally
• What rights do we have to this content?
• Who provided those rights to us?
• What do we have to do to clear rights for this use?
• What rights will be provided to others?
• What do we want in return for those rights?

TRAIL
Objectives
3
13

TRAIL Objectives
• Offer an end-to-end Broadcast ERP solution for television
channels aiming at an implementation in a cost effective
manner
• Maintain a high standard and focus on quality by usage of
superior technology and infrastructure
• Provide the tools to Drive Revenues and Refine Business
Processes to MAXIMIZE YOUR REVENUES, IMPROVE YOUR
MARGINS AND INCREASE YOUR MARKET SHARE

L&T Infotech
Offerings
4
15

 SELL
 TRANSMIT
 BILL
 COLLECT
TRAIL Components
TRAFFIC
 TRAIL creates a dynamic playlist using traffic scheduling
RIGHTS
 TRAIL has a rights module that manages rights for a TV channel
ADSALES
 TRAIL is an integrated tool handling advertising space sales
INVOICE
 TRAIL integrates play out data with the billing Invoice Moduls
LIBRARY
 TRAIL helps better manage tapes with Library Module

TRAIL Service Offering
• Media ERP business process study and analysis
• Media ERP business process re-engineering
Consulting
• Custom media ERP design and development
• Product customization
• Product integration
Implementation
• Media ERP production support
• Media ERP SLA-driven maintenance
Support

TRAIL
Benefits
5
18

TRAIL Overall Benefits
• Enables a relatively cost-effective
process to serve customers
• Number of online transactions
completed reduces pending
transactions
• Greater automation and
productivity and reduced human
errors
Lowers TCO
• Business Intelligence and system alerts
ensure operators receive requisite
information
• Better monitoring of the channels real
time information
Improves ROI

Thank you
Our Business Knowledge,
Your Winning Edge.

Facts and challenges
2
21

Fact – Driving Profits in Media Industry
• Media Organizations are dependant on advertising revenue
• Emergence of media distribution channels results in more competition
• Uncertain economic conditions curb ad spend and focuses on small buys
• More ‘distressed advertising’ inventory sells at low premium to meet
demand
• Decreased overall demand results in cost cutting and leaner sales teams
The paradox of the situation is that increased complexity has created the
need for more detailed and specific requirements making the process of
creating proposals more challenging for the sales representative.

Challenge – Driving Profits in Media Industry
• How do I build the best proposal based on my advertisers’ requests and budgets?
• How can I develop alternative proposals to attempt to up sell?

Fact – Optimal AD Placement and Scatter in Spot
Market Pricing
• Proposal iterations are needed to satisfy advertiser requests
• Optimized proposals match targeted demographic information
• Seller’s inventory has to remain properly priced and well balanced
• Advertisers strive to balance Cost Per Thousand Impressions (CPM)
• Scatter and Spot Buy requests come in much closer to air dates
• Lower priced inventory sells out early and leads to higher priced excess
• Best inventory is consumed early; leads to higher discounts on poorly
balanced mix
The key to the process is the “critical sell ability” of the proposal.

Challenge – Optimal AD Placement and Scatter in
Spot Market Pricing
• How can I best price my spot business to maximize revenue and manage
available inventory?

Fact – Library Operations and Management
• Libraries have different policies and procedures to manage
analog content which tends to be static and fixed
• Library of analog tapes has tremendous unrealized value
and volumes
• In the analog world; preservation of a master copy is
paramount
• Circulation of tapes makes material accountability more
necessary
• Majority of tapes do not have a clear identifier or housing
number

Challenge – Library Operations and Management
• Searching through a manual library of archived analog tapes
and Cataloguing of information is time consuming
• Tracking of tapes in circulation poses challenges to
circulation desk where librarians do manual check in and
check out of tapes
• Identification of threshold for tapes that should be taken
out of circulation due to age or errors
• The main challenge is top down design data organization,
storage and handling

Challenge – Rights Management
Content Owners face the challenge of managing rights to
their content internally
• What rights do we have to this content?
• Who provided those rights to us?
• What do we have to do to clear rights for this use?
• What rights will be provided to others?
• What do we want in return for those rights?

TRAIL
Benefits
5
29

TRAIL Component Features and Benefits
Features
• Program Planner | Contract Management | Credit Control Checks | Deal Tracking
| Inventory Management | Block Booking | Allocation
Benefits
• Improves efficiency and reduces time spent creating proposals from hours to
minutes
• Improves inventory control, continually monitoring the balance of remaining
Inventory
• Reduces oversold and undersold programs
• Increases revenues by optimizing prices for high-demand spots and selling low-
demand spots
• Allows the sales team to benefit from up-to the-minute recommendations that
consider what has sold and what is remaining
A
D
S
A
L
E
S

Snapshots
31

Snapshots

TRAIL - Broadcast ERP

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