Trademarks are an important part of branding and identifying the source of products and services. They serve as an emotional shorthand that connects consumers to a company's vision and promises quality. To maintain trademark rights and prevent genericide, companies must use their marks properly through continuous and consistent use, distinguish them as trademarks, and enforce their rights against improper use. Regular audits are also important to ensure marks are being used correctly and additional registrations are obtained if needed.
Presentation describing most effective strategies to explain important risk reduction information to clients, and to make the information more convincing.
Vvks eli Virtuaalinen vanha kirjasuomi on vapaasti käytettävä verkkoaineisto itseohjautuvaan opiskeluun yliopistoille, muille oppilaitoksille ja kaikille kirjasuomen kehityksestä kiinnostuneille.
Adult learning theory principles and practiceDianne Rees
Obtain an overview of adult learning theory and learn how Gagne's nine events of instruction can be modified to incorporate principles of adult learning theory. A critique of the theory is also offered.
This slideshare is provided by Dianne Rees, a writer and instructional designer at Atomic Meme.
Presentation describing most effective strategies to explain important risk reduction information to clients, and to make the information more convincing.
Vvks eli Virtuaalinen vanha kirjasuomi on vapaasti käytettävä verkkoaineisto itseohjautuvaan opiskeluun yliopistoille, muille oppilaitoksille ja kaikille kirjasuomen kehityksestä kiinnostuneille.
Adult learning theory principles and practiceDianne Rees
Obtain an overview of adult learning theory and learn how Gagne's nine events of instruction can be modified to incorporate principles of adult learning theory. A critique of the theory is also offered.
This slideshare is provided by Dianne Rees, a writer and instructional designer at Atomic Meme.
Trademarks, copyrights, and patents are important elements of your business. Without protecting them, you may lose your business, your ideas may be stolen, or your products may be copied. This booklet provides useful basic information about trademarks, copyrights, and patents, and can serve as a good foundation for further discussions with your intellectual property lawyer.
In case you intend to register a brand or trademark, but do not fully understand the concept, I advise to read this book with an open mind. In this book, the concept of trademark, the difference between brand and service, copyright and copyright are described in simple language. In addition to discussing the importance and reasons for having a trademark in business, the things you should know before starting registering a trademark are described briefly and practically. At the end, the process of registering a trademark is described in detail.
In this recent article in The Licensing Journal, Pete Canalichio spells out why companies have brands, why brands choose to license and what it takes to make a brand licensing deal work to its potential.
Week 5b, Introduction to Identity Design & Branding
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Partner Plus Brand Basics Session 1 WorkbookCisco Partners
This document is to help you put into practice what you have learned in Partner Plus Brand Basics Session 1, this workbook is your tool to help you understand the following:
• Explaining your “brand”
• The business value of your brand
• Considerations for developing your brand
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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1. SM
ATOMIC MEME
Trademark
Basics
Trademarks are an important part of
branding. In this first of a series of
Newsletter #1
articles, the connections will be ex-
plored.
When Marketing and
Trademark Law Collide
Creative: I’m not festooning my marketing copy
Branding &
1
with registration symbols! And using the mark as
an adjective just sounds weird!
Trademarks
October 2009
Trademark Attorney: Aacck! Think zipper,
escalator, aspirin, dumpster, yo-yo, pilates, pogo
stick, granola...
Trademarks and Service Marks
Creative: Somebody get help! I think the trade-
Trademarks and service marks are names, phrases, mark attorney’s having a fit. And who invited her
symbols, logos, or other indicators that uniquely dis- to the meeting anyway?
tinguish the source of a product or service. Although
strictly speaking, the term “trademark” refers to a mark Have you lived this conversation? Whether
that is associated with a product and the term “service you’re a creative or a trademark attorney, there
mark” refers to a mark associated with a service the two really is common ground. It’s all about the brand.
are often collectively refered to as “trademarks.”
Trademark law will vary from country to country and
First Came the Brand
even from state to state. This article focuses on some (Or Was it the Trademark?)
aspects of US trademark law.
A brand is all about perceptions, experiences,
Trademarks have some symbols of their own you should and aspirations – the consumer’s perceptions
know. and experiences and a company’s aspirations
to guide those perceptions and experiences.
TM refers to an unregistered trademark. The trappings of a brand are the words, names,
logos, and even colors, that identify goods and
SM refers to an unregistered service mark. services as coming from a particular company.
®
These are the company’s trademarks and service
refers to a federally registered trademark or marks. Trademarks and service marks (collec-
service mark. tively, “trademarks” or “marks”) serve as a kind of
emotional shorthand. They connect consumers
to the company’s vision. They’re the promise of
quality and service. A company’s marks create an
expectation that when a consumer purchases the
goods or services associated with the marks, she’s
getting the embodiment of the company’s core
competencies and the value-add that comes from
those competencies.
2. Trademark
Some big ones:
, There's the legal presumption you own the
Basics
mark.
, You can reserve the rights to a mark before
you start using it, so long as you genuinely
Newsletter #1
Brand recognition comes from innovation, intend to use the mark in commerce (and
from marketing and public relations, and eventually you do have to show use).
from careful use of a company's trade- • Repetition
marks. Branding and trademark rights • Consistency
• Continuous Use , The filing date of your trademark applica-
share the same three watch words: repeti- tion can be used to show a date of first use.
tion, consistency, and continuous use. This
is because branding and trademark law , You get the exclusive right to use the mark
share the same focus: the associations cre- on or in connection with the goods or ser-
ated in the mind of a consumer. vices described in the registration.
Trademark
2
, You get nationwide ownership rights versus
rights just in the geographic area where
Rights:
October 2009
you're doing business.
Branding
Not All Marks
With Teeth Have the Same
Trademark law comes
in when a company
Bite
tries to protect its Generic marks, or common
brand by keeping words, can't get trademark protection because they're
others from using the used in everyday language and so can't identify a source
same, or a confusingly of goods or services. So you won't have trademark rights
similar trademark. if you name your soap product, SOAP.
The company that
uses a mark first has Descriptive marks immediately convey the nature of
certain rights. the goods or services. For example, take PERFUMED
For example, first use in commerce generally means the SOAP as a mark for a perfumed soap product. You may
exclusive right to use the mark, at least in the geographic eventually gain trademark protection for descriptive
area where the company operates, and on the goods or marks if you can show the public has made a strong as-
with the services associated with the mark. sociation between the mark and your company's prod-
uct or service. After 5 years of continuous use, there's
A company can prevent a third party from using the a presumption in the U.S. that you've created such an
mark or a confusingly similar one through legal remedies. association.
Remedies include money for damages or lost profits and/
or an injunction, a legal order to stop the third party's
use. Brand Values Ation utet ad tat.
Do your employeesnulla
Tionsequam
If a court finds no likelihood of confusion - the marks
adionum esed
understand your brand
just aren't that similar and/or the goods/services are just
values? estrud magna
tin
too different - both parties may get to use the mark, re-
gardless of who was first. At heart, trademark law is about feugait veliqua
Internal messaging is
mconum dolorting
protecting consumers. as important as exter-
er si etum velit lut
nal messaging.
nostisi.
US Federal Registrations: Amet, quat. Com-
Your customers ex-
Why You Want That ® my nis num essenis
perience your com-
amet niat. Nulput
pany and your brand
If you use a mark in commerce, you have trademark rights through the people
whether you have a federal registration or not. But there who work for you.
are some advantages to a federal registration.
3. Trademark
Suggestive marks, in contrast, require a leap of imagina-
tion to connect to a company's product or service. These
are protectable upon use in commerce. But beware, one
Basics
person's leap of imagination is another person's descrip-
tive mark. There's not always a bright line between them.
ORANGE CRUSH is an example of a suggestive mark.
Newsletter #1
Arbitrary and fanciful marks are the strongest marks.
Arbitrary marks may stand for something, but you'd
ordinarily never connect them to the products or ser-
A Tale of A Spinning Toy:
vices they're marking. For example, there's the APPLE How Yo-Yo Became Generic
mark for computers made by Apple. Fanciful marks are
completely made-up. XEROX is an example of a fanciful A Federal Court used
mark. Duncan Toy Com-
pany's own ads to find
How to Murder a Trademark the mark "yo-yo" generic.
The company's ads had
3
proclaimed, "If It Isn't a
Duncan, It Isn't a Yo-Yo."
October 2009
Because the mark's primary significance to consumer's
was to answer the question - What is it? - rather than
to identify the source of the product, the Court found
the mark generic and unprotectable. Donald F. Dun-
can, Inc. v. Royal Tops Mfg. Co., 343 F.2d 655, 664-65.
Keeping Your
Trademarks Healthy
It's important to use trademarks properly to obtain and
maintain rights and federal registrations. Proper use pre-
serves the ability of a mark to serve as a source identifier.
When the mark fails to perform this essential function,
it's lost its value.
There are things you can to do to keep your marks
There's a catch to having trademark rights: marks healthy.
have to be used properly. Improper trademark use
may make it impossible to prevent another company Trademark Do's
from using your mark or a confusingly similar mark
even on identical goods and even on your home Do let people know your mark is a trademark by using the
turf. That's why our poor trademark attorney in the appropriate symbol. An ® indicates a federal registration;
dialogue was having conniptions. That litany of words a TM indicates common law rights in a trademark, while
we all use in our everyday language? They used to be an SM indicates common law rights in a service mark.
trademarks in the US. Use the ® symbol correctly - it's fraud in the U.S. to use
the symbol with a mark that's not actually registered.
There was no flashing light, no signal that sounded,
when the marks became generic. The companies Think all the superscripted trademark symbols look odd
owning them went to court to try to stop competitors and distracting in copy? The symbol alerts people that you
from using the marks and found they could not. The have rights. So the symbol should appear at least in the
courts held that the marks had become words used in headline or banner when the mark is used there and in
everyday language and therefore no longer protect- first or most prominent appearance of the mark on each
able under trademark law. How did this happen? page of copy. If design considerations prevent you from
words, they no longer functioned as brands. Generi- using the symbol in a headline or banner, use it at least
cide, or perhaps more accurately, trademark-icide, where the mark appears first or most prominently on the
occurred. page. Why? Because notices need to be seen.
4. Trademark
licensees. Make sure they follow your trademark guidelines.
Do use your marks continuously. Lack of use may lead to an
Basics
argument that you've abandoned your trademark (another
way to kill a trademark). A specified number of years of
continuous non-use in some countries may make a trade-
Do use typography to create a distinct commercial mark registration vulnerable to cancellation proceedings. In
Newsletter #1
impression for your mark. Use capitalization, bold the U.S., three years of continuous non-use may be taken as
fonts, or italics to make the mark stand out. evidence of abandonment.
Alert the public that you have rights to the mark and Do enforce your trademarks. It's all part of reinforcing the
that it's a symbol of your brand, not just a word for associations between your company and your trademarks, and
your product or service. protecting your hard-earned rights.
Do use the mark as an adjective, followed by the Do periodically audit your trademarks. Identify the marks
generic or common term for the product or service. you're using. Confirm that they're being used correctly and
Don't use it as a noun, possessive noun, plural, or consider whether registration is appropriate. Are registered
4
verb. marks being used for goods or services described in the regis-
tration? Should additional registrations be filed? You should
October 2009
This is where most folks slip, usually because the consider enlisting a trademark attorney for a thorough audit.
generic term is more than one word, a complicated
term (e.g., a chemical name for a drug), or just ugly
sounding. But using generic terms along with a
trademark reinforces consumer perception that the
mark stands for a brand and not for a product or ser-
vice. Have a one-of-a-kind product or service? Make
up a common word or generic term and educate con-
sumers to use the word as part of your ad campaign.
Don't be a victim of your own success!
Do associate your marks with your goods and ser-
vices. Taglines are not automatically trademarks.
The bottom line in all of this? Use your trademarks in a way
Not all product and service nicknames or slogans are that fits your branding strategy and creates an association
trademarks. Just displaying a nickname or slogan on with your company. Then your branding really will have teeth.
your Web site may not be enough to demonstrate
use in commerce, which the law requires in exchange -----------------------------------by Dianne Rees, JD, PhD
for trademark rights. Ads should clearly show that a
mark is associated with particular services being sold. This information is not a substitute for professional legal advice
Package products in containers that clearly show the and competent counsel. Legal issues are extremely dependent on
mark. Include the mark on labels and point-of-sale the facts surrounding them, and legal approaches vary with
country, state and local regulations. Please consult with legal
Do license carefully and keep track of your licensees. counsel if you have any questions or concerns. Do not use this
Exercise control over how your marks are used by information as a substitute for legal advice.
SM
ATOMIC MEME
Dianne Rees, JD, PhD
111 Cimarron Trl, #1093
Irving, TX 75063