trade mark of company shows the brand image of the organization and it changes the customer thoughts towards the brand products .

1. By
Sachin H

2. A trademark or trade mark is a distinctive sign
or indicator of some kind which is used by an individual ,
business organization or other legal entity to uniquely
identify the source of its products and/or services to
consumers, and to distinguish its products or services
from those of other entities

3. A trademark may be designated by the following
symbols
(for an Unregistered Trademark, that is, a mark used to promote or
brand goods)
(for an unregistered Service mark, that is, a mark used to promote or
brand services)
(for a registered trademark)

4. A trademark is typically a name, word,
phrase, logo, symbol, design, image, sound or
a combination of these elements.

5. Indian Trademark Law
 Indian trademark law provides protection to trademarks
statutorily under the Trademark Act, 1999 and also under
the common law remedy of Passing Off.
 Passing off is a common law tort which can be used to
enforce unregistered trademark rights. The tort of passing
off protects the goodwill of a trader from a
misrepresentation that causes damage to goodwill

6.  The law of trademark deals with the mechanism of registration,
protection of trademark and prevention of fraudulent trademark.
 The law also provides for the rights acquired by registration of
trademark, modes of transfer and assignment of the rights, nature of
infringements, penalties for such infringement and remedies available to
the owner in case of such infringement.

7. TRADEMARK REGISTRATION
 Under the Indian trademark law the following are the types of trademarks
that can be registered
 Product trademarks: are those that are affixed to identify goods.
 Service trademarks: are used to identify the services of an entity, such as the
trademark for a broadcasting service, retails outlet, etc. They are used in
advertising for services.
 Certification trademarks: are those that are capable of distinguishing the
goods or services in connection with which it is used in the course of trade and
which are certified by the proprietor with regard to their origin, material, the
method of manufacture, the quality or other specific features.
 Collective trademarks: are registered in the name of groups, associations or
other organizations for the use of members of the group in their commercial
activities to indicate their membership of the group.
WHAT ARE THE TYPES OF TRADEMARKS THAT CAN BE REGISTERED ? ?

8. Use of the .TM. and ® symbols
Generally, one who has filed an
application (pending registration) can use the
TM (trademark) designation with the mark to
alert the public of his exclusive claim. The
claim mayor may not be valid. The
registration symbol, ®,may only be used
when the mark is registered.

9. Advantages of Trademark Registration
 1. Gives your products a unique identity.
 2. Protects your Name / Brand Name from being used in a same or similar fashion,
by any other business firm , thus discourages others from cashing on your well
built goodwill.
 3. Protects your hard earned goodwill in the business.
 4. Gives an impression to your customers that the company is selling some
standard Products or Services.
 5. The exclusive right to the use of the trade mark in relation to the goods or
services in respect of which the trade mark is registered.
 6. To obtain relief in respect of infringement (misuse by others) of the trade mark.
 7. Power to assign (transfer) the trade mark to others for consideration.

10.  Registration no : 3749344
 Word mark : KFC
 Registration date : 16-02-2010
 Type of business : Restaurant

11.  Registration no : 4347454
 Word mark : REEBOK
 Registration date : 04-06-2013