Fitness & Wellness Tech Report

JULY 2019
FITNESS & WELLNESS TECH

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Fitness & Wellness Tech - Jul 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on July 15, 2019.
Fitness & Wellness Tech Feed Summary
4
Fitness & Wellness Tech > Feed Summary
Solutions which helps consumers maintain their physical and mental well-being. Also, includes solutions for provider of
fitness services to manage their operations.
• Inclusions: 1) B2C Solutions:- Wearable Devices: Those devices which are
used to track daily activities like calorie burned, steps, distance, time, sleep
and are connected to an app. It can be a wristband, headband, footwear or
apparel like Fitbit, Athos, Ringly.- Web/Mobile applications: Those websites
or mobile apps are covered which is in giving physical or mental fitness as its
core offering. It can be used to book fitness coaches, fitness centers, or get
membership pass for various fitness centers. Eg. Classpass, CoachUp etc. The
app solutions also include companies giving social platforms to users in order
to find fitness workout partner or gain motivation by creating challenges and
event in the social network. It also includes fitness retailers selling the fitness
related products and equipment online.2) B2B Solutions:- These solutions
include SaaS platforms which either assist the coach in managing their clients
and helps them in engagement or helps in facility management i.e.,
clubs/fitness centers.
• Exclusions: - Manufacturer of fitness retail products- Offline gym centers
and franchisee like Gold's Gym- Fitness blogs
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$5.7B
Funding
26
Mega
Companies
7005094
FundedCovered on
Tracxn
4
Unicorns
21
Soonicorns
29
Minicorns
15
IPO’d Cos
156
Late Stage Cos
34
96
Acquisitions
804
DeadPooled
5
Acquihired
Series A+ Cos
TomTom
(1991, Amsterdam)
Mindbody
(2001, San Luis Obispo,
$113M)
Fitbit
(2007, San Francisco, $65M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Fitness & Wellness Tech
5
$550M - Series F
Peloton (2012, New York City, $1B)
$85M - Series D
ClassPass (2011, New York City, $240M)
$300M - Series D
GymPass (2012, Sao Paulo, $300M)
$75.3M - Series D
Curefit (2016, Bangalore, $289M)
$120M - Series C
$58M - Series E
Noom (2006, New York City, $83.8M)
$120M - Series B
Zwift (2014, London, $165M)
$45M - Series D
$88M - Series B
Calm (2012, San Francisco, $144M)
$45M - Series C
TONAL (2015, San Francisco, $90M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Fitness & Wellness Tech > Feed Summary > Investment Trend Summary
Seed Khosla Ventures (#3), Founders Fund (#2), FJ Labs (#2)
Series A/B
Insight Venture Partners (#3), Lightspeed Venture Partners (#2),
First Round Capital (#2)
Series C+ L Catterton (#3), GGV Capital (#2), NGP Capital (#2)
Incubators Plug and Play Tech Center (#22), Techstars (#11), 500 Startups
(#10)
Other Notable
Investors
StartUp Health (#7), Breed Reply (#4), 49ers (#3)
Debt Investors InnoVen Capital (#5), Mercia Technologies (#2), Trifecta Capital
(#2)
Most Active InvestorsRecent Investments
630
862
725
423 454
111
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 118 128 126 109 100 44
$4.1B
$639M
$478M
$308M
$86M
US
Europe
India
Latam
Canada
$ Funding
$782M
$790M
$448M $483M
$651M
$1.4B $1.3B
75
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in Fitness & Wellness Tech
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Kleiner Perkins 2
MyFitnessPal (2005, San Francisco, $18M)
Shunwei Capital 2
Misfit Wearables (2011, Redwood City, $63M)
Huami (2014, Mountain View, $35M)
True Ventures 2
Fitbit (2007, San Francisco, $65M)
Norwest Venture
Partners
2
Sleep Number (1987, Minneapolis)
GGV Capital 2
Feb 2019 Tacx Acq by Garmin International for $192M
Dec 2018 Mindbody Acq by Vista Equity Partners for $1.9B
May 2016 Gaiam Acq by Sequential Brands Group for $167M
Nov 2015 Misfit Wearables Acq by Fossil Group for $260M
Aug 2015 Runtastic Acq by Adidas Group for $240M
Feb 2015 MyFitnessPal Acq by Under Armour for $475M
Nov 2013 MapMyRide Acq by Under Armour for $150M
Fitness & Wellness Tech > Feed Summary > Exit Outlook Summary
Daxko 5
SugarWOD (May 2019), Groupex Pro (Mar 2019), Club
Automation (Jan 2018)
Under Armour 5
MyFitnessPal (Feb 2015, $475M), MapMyRide (Nov 2013,
$150M), MapMyFitness (Nov 2013, $150M)
Fitbit 3
FitStar (Mar 2015, $24.8M), Pebble (Dec 2016, $23M), Vector
Watch (Jan 2017)
Facebook 2 ProtoGeo (Apr 2014), Moves (Apr 2014)
Sodexo 2 GymForLess (Feb 2018), 7Card (Jul 2017)
Recent IPOs Top Acquisitions
TomTom Jul 2009
Navigation and location based products
IPO MCap: -
Weight Watchers Nov 2001
App to track nutrition, diet, and activit…
IPO MCap: $2.5B
Brain Resource Company Aug 2001
Brain assessment platform for brain, heal…
IPO MCap: $4.2M
Garmin International Dec 2000
Manufacturer and distributor of fitness b…
IPO MCap: $1.5B
YogaWorks Aug 2017
Offline and online yoga classes
IPO MCap: $97.3M
MyFiziq Aug 2015
App to compare body measurements and weig…
IPO MCap: $11.6M
Mindbody Jun 2015
Marketplace booking and business manageme…
IPO MCap: $540M
Fitbit Jun 2015
Wireless wearable sensors to track person…
IPO MCap: $4.1B

* Upcoming Business Model
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report - Fitness & Wellness Tech - Jul 2019
Marketmap: Fitness & Wellness Tech
MINDFULNESS*
WELLNESS
ACTIVITY TRACKERS
FITNESS
SLEEP MANAGEMENT
CONTENT PLATFORMS
SMART EXERCISING EQUIPMENT
FITNESS & NUTRITION PLANS*
MARKETPLACE*
SUITE
BUSINESS MANAGEMENT
STRESS MANAGEMENT*
DIVERSIFIED
E-COMMERCE
WEARABLES
APPS
CRM
MEMBERS PERFORMANCE
MONITORING*
SUPPLEMENTS
EQUIPMENT
Overview
Companies 5094
Funded 700 Series A+ 156
Funding $5.7B Last 2 yrs $2.3B
Most Active Investors
Seed Khosla Ventures (3)
Series A/B Insight Venture Partners (3)
Series C+ L Catterton (3)
Others StartUp Health (7)
Incubators Plug and Play Tech Center (22)
Top Cities
Bay Area 307 Cos $1.8B
New York City 178 Cos $1.5B
Feed in Numbers
Unicorns 4 Soonicorns 21
Minicorns 29 Editor Picks 160
Acquihired 5 Deadpooled 804
Top Companies
TomTom (1991, Amsterdam)
Mindbody (2001, San Luis Obispo, $113M)
Exits
IPOs 15 Fitbit, Weight Watchers
Acquisitions 96 Mindbody, MyFitnessPal
Top Acquirers Under Armour, Daxko
Fitness & Wellness Tech > Feed Summary > BlueBox
7

Key Sub Sectors in Fitness & Wellness Tech Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Physical Fitness > Digital Fitness Solutions
> Fitness > Apps >
Training
551 $466M 26
Physical Fitness > Fitness Services > Fitness
Centers > Marketplace >
Membership Pass
120 $440M 15
Mind & Body Wellness >
Mindfulness & Meditation 172 $163M 12
Physical Fitness > Tracking and Monitoring
> Activity Trackers > Wearable Devices >
Wristwear
145 $67.2M 8
Tools for Fitness Professionals > Fitness
Centers >
Suite
249 $53.1M 9
> Fitness & Nutrition > Personalized
Coaching >
Expert-Led
90 $83.4M 7
Mind & Body Wellness > Stress
Management >
Apps
78 $37M 10
> Fitness > Personalized Coaching >
Expert Led
137 $49.7M 7
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Physical Fitness
Companies that provide connected devices and
mobile/web solutions to manage diets, activity...
3607 527 $4.8B
Mind & Body Wellness
Companies that provide connected devices and
mobile/web solutions to maintain general...
362 75 $544M
Tools for Fitness Professionals
Companies offering solutions such as software/
hardware for fitness coaches and fitness...
615 67 $289M
Commerce
Companies engaged in online sale or rental of fitness
products
355 15 $105M
Content Platforms
Online portals that publish content related to fitness
and wellness
154 16 $30.8M
Fitness & Wellness Tech > Feed Summary > Summary of Key Markets

List of Notable Companies in Fitness & Wellness Tech
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Fitness & Wellness Tech > Feed Summary > Notable Companies in the Sector
Public
Fitbit
(2007, San Francisco, $65M)*
Weight Watchers
(1999, New York City)
Garmin International
(1989, Olathe)
YogaWorks
(1987, Santa Monica)
MyFiziq
(2015, South Perth)
Brain Resource
Company
(2000, Sydney)
Huami
(2014, Mountain View, $35M)
TomTom
(1991, Amsterdam)
Cloudtag
(2010, London)
Cenergy Nutrition
(2009, Madison Heights)
Public
Gaia
(2011, Boulder)
Technogym
(1983, Cesena)
Acquired
Mindbody
(2001, San Luis Obispo, $113M)
MyFitnessPal
Misfit Wearables
(2011, Redwood City, $63M)
Runtastic
(2009, Pasching, $188k)
Tacx
(1957, Wassenaar)
Gaiam
(1988, Boulder, $18.7M)
MapMyFitness
(2007, Austin, $19M)
MapMyRide
(2007, Austin)
BodyMedia
(1999, Pittsburgh, $27.6M)
Bodybuilding.com
(1999, Boise)
Unicorns
Peloton
(2012, New York City, $1B)
GymPass
(2012, Sao Paulo, $300M)
Calm

List of Notable Companies by Market in Fitness & Wellness Tech
Notable Companies by Market (1/6)
11
Fitness & Wellness Tech > Feed Summary > Notable Companies by Market
Physical Fitness
Tracking and Monitoring
Wireless wearable sensors to track person's
activities.
Unicorn. Stage: Public
Foundry Group, True Ventures, Sapphire Ventures
and 10 Other Investors
Brand of wearable devices
Soonicorn. Stage: Acquired
Khosla Ventures, Founders Fund, Horizen Ventures
Athos (2012, Redwood City, $51.2M)
Fitness apparel connected through app
Soonicorn. Stage: Series C
Social Capital, MAS Holdings, Lightspeed Venture
Partners and 4 Other Investors
Huami (2014, Mountain View, $35M)
Develops and manufactures affordable wearable
devices
Soonicorn. Stage: Public
Banyan Capital Partners, Sequoia Capital,
Morningside venture Capital and 1 Other Investors
BodyMedia (1999, Pittsburgh, $27.6M)
Wearable body monitors to collect physiological
data for better health.
Stage: Acquired
Comcast Ventures, DFJ, Draper Triangle and 5
Other Investors
OMsignal (2011, Montreal, $21M)
Apparel to monitor heart rate, breathing and
activity
Soonicorn. Stage: Series B
Relay Ventures, Bessemer Venture Partners, Real
Ventures and 6 Other Investors
MapMyFitness (2007, Austin, $19M)
App-based tracking of workouts, running, cycling,
walking, and Calorie Counter
Stage: Acquired
Square 1 Bank, Austin Ventures, Activate Venture
Runtastic (2009, Pasching, $188k)
Fitness and health tracking apps
Editor's Pick. Stage: Acquired
Axel Springer SE, I5invest Beratungs
Soonicorn. Stage: Public
Cyrte Investments
Cloudtag (2010, London)
Wearable device for health rate and fitness
monitoring
Stage: Public

12
Physical Fitness
Garmin International (1989, Olathe)
Manufacturer and distributor of fitness bands and
smartwatches
Stage: Public
MapMyRide (2007, Austin)
Resource for biking trails & biking maps
Stage: Acquired
Weight Watchers (1999, New York City)
App to track nutrition, diet, and activities
Stage: Public
Serruya Private Equity, Littlejohn
Exercising Solutions
Online and App based on demand streaming of live
bike fitness classes
Unicorn. Stage: Series F
TCV, True Ventures, Wellington Management and
17 Other Investors
Indoor cycling workouts with gamification
Highland Europe, Causeway Media Partners,
Novator Partners and 5 Other Investors
eGym (2010, Munich, $80M)
Smart gym training equipment and platform to
monitor the fitness training
Soonicorn. Stage: Series D
NGP Capital, Highland Europe, HPE Funds and 4
Other Investors
Tacx (1957, Wassenaar)
Offers interactive bike trainers and software
Stage: Acquired
Exercising Solutions
Technogym (1983, Cesena)
Smart gym equipment provider
Stage: Public
Arle Capital Partners

13
Physical Fitness
Digital Fitness Solutions
Integrated health and fitness platform
Chiratae Ventures, Accel, Kalaari Capital and 34
Other Investors
Online fitness system
L Catterton, Evolution Media, Shasta Ventures and 7
Other Investors
Weight loss coaching app
Soonicorn. Stage: Series E
Sequoia Capital, Samsung Venture Investment,
Aglae Ventures and 21 Other Investors
Freeletics (2013, Munich, $45M)
App offering fitness coaching plans
Soonicorn. Stage: Series A
Causeway Media Partners, JAZZ Venture Partners,
CourtsideVC and 7 Other Investors
Gaiam (1988, Boulder, $18.7M)
Manufacturer of yoga, fitness, and wellness
products
Stage: Acquired
Revolution
MyFitnessPal (2005, San Francisco, $18M)
Mobile and web app to track calorie intake and
exercise
Stage: Acquired
Accel, Kleiner Perkins
Gaia (2011, Boulder)
Online streaming of yoga and meditation classes
Stage: Public
MyFiziq (2015, South Perth)
App to compare body measurements and weight
loss
Stage: Public
YogaWorks (1987, Santa Monica)
Stage: Public
Equity38, Highland Capital Partners

14
Physical Fitness
Fitness Services
Daily passes for various gym at single platform
Unicorn. Stage: Series D
SoftBank Vision Fund, General Atlantic, Atomico
Membership programs for fitness classes across
multiple gyms
Temasek, L Catterton, Acequia Capital and 42 Other
Investors
Peerfit (2011, Tampa, $49.3M)
One pass to various fitness studios
Virgo, Ark Applications, PAR and 11 Other Investors
Social Platforms
Strava (2009, San Francisco, $34.6M)
Personalized coaching platform for athletes
Sequoia Capital, Jackson Square Ventures, Go4it
Capital and 1 Other Investors
Mindfulness & Meditation
App-based meditation through relaxing scenes &
sounds
Unicorn. Stage: Series B
Lightspeed Venture Partners, TPG, Insight Venture
Headspace (2010, Los Angeles, $76.6M)
Guided meditation sessions and mindfulness
training
Spectrum Equity, Fitlab, Causeway Media Partners

15
Sleep Management
Dreem (2014, Paris, $60M)
Wearable sleep tracking and improving device
Bpifrance, Johnson & Johnson Innovation, MAIF
Avenir and 2 Other Investors
Sleep Number (1987, Minneapolis)
Smart beds
Norwest Venture Partners
Stress Management
Brain Resource Company (2000, Sydney)
Brain assessment platform for brain, health, stress
reduction and mindfulness
Stage: Public
Och-Ziff Capital Management
Fitness Centers
Mindbody (2001, San Luis Obispo, $113M)
Marketplace booking and business management
SaaS for wellness centres
Bessemer Venture Partners, IVP, W Capital
Motionsoft (1985, Rockville, $52.8M)
Member Management Software & Billing Solutions
Route 66 Ventures, RoofDeck Solutions, Edison
Netpulse (2001, San Francisco, $38.7M)
Member enagement SaaS platform for fitness clubs
August Capital, DOCOMO Innovations, Frontier
Venture Capital and 5 Other Investors

16
Content Platforms
Content Platforms
HealthiNation (2005, New York City, $14M)
Health and wellness video provider
MK Capital, Intel Capital
Commerce
Horizontal
HealthKart (2011, Gurgaon, $89.2M)
Online store for health, sport and nutritional
supplements
Soonicorn. Stage: Series G
Sofina, Ashish Dhawan, India Infoline and 11 Other
Investors
Bodybuilding.com (1999, Boise)
eCommerce platform for sports, fitness and
nutritional supplements
Stage: Acquired
NewStar Financial, Continental Investors
Supplements
Cenergy Nutrition (2009, Madison Heights)
Manufacturer of dietary supplement
Stage: Public

Recent News in Fitness & Wellness Tech Sector
Recent News
17
Fitness & Wellness Tech > Feed Summary > Recent News
Jul 2019
Calm.com, Inc.’s Investment In XpresSpa Group, Inc. And Expansion
Of Collaboration Agreement, Global Legal Chronicle
Jul 2019 YogaWorks Announces Delisting From NASDAQ, Business Wire
Jul 2019 Motiv continues MNP promotion until year-end, Telecompaper
Jul 2019 Health and wellness company expands in N.J. (SLIDESHOW), NJ
Jul 2019 North Castle Partners invests in Echelon Fit, PE Hub
Jul 2019 Thuzio Launches Equity Crowdfunding Campaign, PR Newswire
Jul 2019
Huami teases a titanium smartwatch called Amazfit GTR,
gadgetsandwearables.com
Jul 2019
Human Touch® Announces New Wellness Council for a New
Generation of Recovery Massage Chairs, Newswire
Jul 2019
Bernstein, Friedlander Seek Leadership In $1.9B Merger Fight,
Law360
Jul 2019
Aditya Birla Wellness Partners With Preventive Healthcare
Company Fitternity To Strengthen Fitness Centres, Franchise India
Jul 2019
Garmin® expands availability of the retrofit G1000 NXi integrated
flight deck, Business Wire
Jul 2019 The sports club for corporate employees, Gruenderszene
Jul 2019
Wahoo Fitness adds The Sufferfest training app to its portfolio,
bicycleretailer.com
Jul 2019
Zeiss Receives FDA Clearance for Clarus 700 Ultra-Widefield
Imaging Device, Eyewire
Key Recent News Key Recent News
Jul 2019 Curefit secures ₹830-cr funding, Business Line
Jul 2019
Savonix Announces Publication in Cognition, Brain, Behavior,
Business Wire
Jul 2019
Garmin® enters the freshwater trolling motor market with Force,
unveils the industry’s most powerful, most efficient trolling motor,
Business Wire
Jul 2019 USA Triathlon Partners With Wahoo Fitnes, SGB Media
Jul 2019
Huami Amazfit Bip Lite With 45-Day Battery Life, Always-On
Display, Heart Rate Sensor Launched in India, New Delhi Television
Jul 2019
Curefit’s Cult.Fit, Hrithik Roshan Accused Of Cheating; Company
Denies Charges, Inc42
Jul 2019 Antler pours US$2.4M into its second batch of 17 startups, E27
Jul 2019
Fitbit Inspire series firmware update brings more clock faces,
gadgetsandwearables.com
Jul 2019
MevoFit launches new fitness watch with ECG function: Check price,
other features, zeebiz.com
Jul 2019
Blackmores Announces Appointment Of Chief Executive Officer,
Medianet
Jul 2019
A personal coach for everyone: VAY Sports launches its AI fitness
app, Startupticker
Jul 2019
Savonix Announces Poster Presentation at the 2019 Alzheimer’s
Association International Conference (AAIC), Business Wire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
18
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Fitness & Wellness Tech; 2012-2019
Global Funding Trends (1/2)
20
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Fitness & Wellness Tech > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 8% # of Rounds36% $ Funding
8% # of Rounds
45% $ Funding
$782M
$217M
$298M
$790M
$448M $483M
$651M
$1.4B $1.3B
0
20
40
60
80
100
120
140
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
$1.6B
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

$19M $51M $43M $49M $46M $43M $46M $32M
$51M
$170M
$223M
$210M $210M
$174M $473M
$163M
$147M $77M $524M $190M $228M $433M $854M $587M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
44 64 73 93 86 77 48 24
13
20
38
27 36 24
42 10
6 4 7 8 4 8 10 10
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
63
44
Total # of Rounds
21
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Fitness & Wellness Tech; 2012-2019
Fitness & Wellness Tech > Investment Trends > Global Funding Trends
89
70
70
62
49
34
17
391
$1.3M
$1.4M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
0
50
100
150
200
250
300
350
400
450
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.3M $2M $0.9M $0.8M $1.8M $1.3M $1.4M $1.4M
$217M
$782M
Total $ Invested
$684M
$99M $93M
$547M
$273M $271M
$503M
$1.1B $1.2B
15
0
2
4
6
8
10
12
14
16
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
1.4E+09
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
2 3 6 7 4 6 13 9

Fitness & Wellness Tech > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Fitness & Wellness Tech
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 1.8B 207
New York City 1.5B 92
Bangalore 323M 40
Sao Paulo 308M 4
London 204M 32
Munich 147M 6
Boston 117M 29
San Luis Obispo 115M 11
Delhi NCR 97.3M 37
Los Angeles 83.4M 12
Total Funding
541
197
102
10
25
9
19
7
# Rounds
$4.1B
$639M
$478M
$308M
$86M
$46M
$23.6M
$4.2M
US
Europe
India
Latam
Canada
Israel
SEA
Japan
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.5
$1.1
$0.7 $0.7 $0.7 $0.7
$1.3
2012 2013 2014 2015 2016 2017 2018
Fitness & Wellness Tech > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Fitness & Wellness Tech; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$3.1K* $8M
$111K $45M
$600K $120M
$92K $550M
$23.5M
$10.3M
$5M
$417K
Series C+
Series B
Series A
Seed
Stage
$6.0 $8.5 $11.1
$18.7
$10.1
$18.2
$23.1
$24.5 $19.3
$87.4
$23.7
$56.9
$86.7 $94.9
$3.9
$9.2
$5.8 $6.0 $7.0 $5.9
$7.9

Note: 357 companies with undisclosed funding amount are not included
24
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
174
132
52
15
8
No. of Companies
Fitness & Wellness Tech > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Fitness & Wellness Tech; as of Jul 2019
Distribution of companies by Funding Range
$43M
$471M
$1.1B
$973M
$3.1B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
14%
3%
1%
1%
25
Note: Numbers in the brackets show the count of companies
Time to raise
next round
34
64
156
700
5094
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
14% 1%
(43)
0%
(25)
0%
(5)
16%
(804)
70%
(3585)
22% 6%
(39)
3%
(21)
0%
(2)
12%
(85)
65%
(457)
41% 19%
(29)
7%
(11)
- 4%
(7)
54%
(85)
53% 41%
(26)
14%
(9)
- 6%
(4)
41%
(26)
- 53%
(18)
15%
(5)
- 6%
(2)
26%
(9)
Fitness & Wellness Tech > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Fitness & Wellness Tech
Funding Funnel
14 Months
18 Months
18 Months
Investment backedBootstrapped
21
4
64
13
32
2
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Fitness & Wellness Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Fitness & Wellness Tech; Jul 2017-Jul 2019
Notable Investments in last 24 months (1/6)
LATE STAGE
$550M - Series F Aug 2018
Online and App based on demand streaming of live
bike fitness classes
TCV, True Ventures, Wellington Management,
Fidelity Investments, NBCUniversal, Kleiner Perkins,
Felix Capital, Winslow Capital, Tiger Global
Management, Balyasny Asset Management
$300M - Series D Jun 2019
SoftBank Vision Fund, General Atlantic, Atomico,
VALOR CAPITAL GROUP
$120M - Series C Jul 2018
Accel, Kalaari Capital, Chiratae Ventures, Kris
Gopalakrishnan, Schroder Adveq, Bruno E Raschle,
Manish Choksi, McGovern Foundation, Vilas Dhar,
Divesh K Makan, Dominika Rejmer, Diksha Makan,
Oaktree Capital Management
LATE STAGE
$85M - Series D Jul 2018
multiple gyms
Temasek, L Catterton
$75.3M - Series D May 2019
Accel, Kalaari Capital, Chiratae Ventures, Julia Dhar,
Epiq Capital Advisors, Bruno E Raschle, Kris
Gopalakrishnan, Susan Hadly, Manish Choksi, Divesh
K Makan, Anand Piramal, McGovern Foundation,
Diksha Makan
$58M - Series E May 2019
Weight loss coaching app
Sequoia Capital, Samsung Venture Investment, Aglae
Ventures, Jan Koum, Scooter Braun, Tony Xu, Josh
Kushner, Fred Ehrsam
LATE STAGE
$45M - Series D Jun 2019
Chiratae Ventures, Accel, Kalaari Capital, Oaktree
Capital Management, InnoVen Capital, Epiq Capital
Advisors, Unilever Ventures, Kotak Mahindra Bank
$45M - Series C Apr 2019
L Catterton, Evolution Media, Shasta Ventures,
Mayfield, Sapphire Ventures, Serena Ventures
$25M - Series G May 2019
supplements
Sofina

LATE STAGE
$25M - Series C Mar 2018
Whoop (2012, Boston, $50M)
Wearable activity tracker for athletes and trainers
Two Sigma Ventures, Promus Ventures, NextView
Ventures, David Stern, Jack Dorsey, Mike Novogratz,
Nicholas Negroponte, Russell Okung, Thursday
Ventures, Accomplice
$22M - Series C Jun 2018
Aaptiv (2016, New York City, $60M)
App providing audio-based fitness training content
Millennium Technology Value Partners, Insight
Venture Partners, Disney, Warner Music, NWS
Holdings, 14W, Alexa Fund
$20.3M - Series C Mar 2019
Virgo
LATE STAGE
$20M - Series D Nov 2018
eGym (2010, Munich, $80M)
Smart gym training equipment and platform to
monitor the fitness training
NGP Capital, Highland Europe, HPE Funds
$17.5M - Series D May 2019
Route 66 Ventures, RoofDeck Solutions, Edison
Partners
$14.9M - Series E Oct 2018
supplements
Ashish Dhawan, India Infoline, Akhil Dhawan,
Sequoia Capital, Gulu Lalchand Mirchandani
$8M - Series C Mar 2018
LATE STAGE
$1M - Series E Jul 2017
supplements
Kae Capital, Gulu Lalchand Mirchandani
$526k - Series D Jan 2019
multiple gyms

EARLY STAGE
$120M - Series B Dec 2018
Indoor cycling workouts with gamification
Highland Europe, Causeway Media Partners,
Novator Partners, True Global
$88M - Series B Feb 2019
sounds
TPG, Insight Venture Partners, Sound Ventures,
Creative Artists Agency
$45M - Series A Dec 2018
CourtsideVC, Elysian Park, TONY ROBBINS, Ward
Ventures, Fitlab, 49ers
EARLY STAGE
$35M - Series B Jun 2018
Dreem (2014, Paris, $60M)
Wearable sleep tracking and improving device
Bpifrance, Johnson & Johnson Innovation, MAIF
Avenir
$30M - Series B Nov 2018
GOQii (2014, Mumbai, $43.4M)
Wearable wristband integrated with personalized
coaching
Mitsui & Co, New Enterprise Associates, Edelweiss
Financial Services, Cheetah Mobile, Vijay Sharma,
DSG Consumer Partners, Ratan Tata, Galaxy Digital,
Paytm
$27M - Series B Jul 2019
sounds
Lightspeed Venture Partners
EARLY STAGE
$27M - Series A Jun 2018
sounds
Insight Venture Partners, Sound Ventures, Harry
Styles
Aaptiv (2016, New York City, $60M)
App providing audio-based fitness training content
Insight Venture Partners, Arena Ventures, Pear
Ventures, Switch Ventures
$25M - Series B Aug 2017
Accel, Kalaari Capital, Chiratae Ventures, Trifecta
Capital, Endiya Partners, Kris Gopalakrishnan,
Divesh K Makan, Bruno E Raschle, Diksha Makan
$25M - Series B Sep 2018
Mirror (2010, New York City, $51M)
Online platform offering real-time fitness tracking
Spark Capital, Lerer Hippeau Ventures

EARLY STAGE
$20M - Series B Jun 2018
Lifebeam (2010, Tel Aviv, $38.7M)
Biosensors for Wearable headgear
Joy Ventures, Square Peg Capital, New Era Ventures,
Cerca Partners, Triventures, Wellborn Ventures, FGI
Capital Partners
MyBrainSolutions (2000, San Francisco, $20M)
Digital solutions for mental and behavioral health
Bell Potter, Gleneagle, United States Angel Investors
$17.4M - Series B Sep 2018
Asana Rebel (2015, Berlin, $23.9M)
Freemium app providing yoga workout videos
Greycroft Partners, E.ventures, HTGF, La Famiglia,
Florian Huber
$16.3M - Series A Jul 2019
SmartSpot (2015, San Francisco, $18.3M)
Gym machine that helps user work out correctly and
track improvement
EARLY STAGE
$13M - Series A Nov 2017
Mirror (2010, New York City, $51M)
Online platform offering real-time fitness tracking
Spark Capital, Lerer Hippeau Ventures, First Round
Capital, Primary Venture Partner, Glow, BoxGroup,
Brainchild
$12M - Series B Feb 2018
HealthifyMe (2012, Bangalore, $25.3M)
Online fitness tracker and meal planning platform
Samsung NEXT, Dream Incubator, Atlas Asset
Management, Blume Ventures, Sistema Asia Capital,
Chiratae Ventures, Inventus Capital India
$11.6M - Series B Nov 2017
Muse (2009, Toronto, $41.4M)
Brain computer interface technology
Export Development Canada, OMERS Ventures,
Trend Forward Capital Management, Epic Capital
Management, Bridge Builders Collaborative
EARLY STAGE
$10.3M - Series B Jan 2018
Lee Arnold, Jeff Vinik, Bob Smith, Marc Blumenthal,
Florida Funders
$10M - Series B May 2019
Glofox (2014, Dublin, $14.9M)
Gym and Studio Management Software and Custom
Mobile Apps
Octopus Ventures, PAR Technology Corp, Notion,
Tribal.vc
$10M - Series A Nov 2018
Simple Habit (2016, San Francisco, $12.9M)
Meditation mobile app
Foundation Capital
$8.6M - Series B Aug 2017
Happify (2011, New York City, $22.4M)
Platform for improved mental & emotional health
through gamification

EARLY STAGE
$8.5M - Series A May 2019
Future (2016, San Francisco, $11.5M)
Online platform for fitness training
Kleiner Perkins
Ark Applications, PAR, Wyc Grousbeck, Causeway
Media Partners
$8M - Series B Aug 2018
Engage
$6.5M - Series A Jan 2018
E.ventures, La Famiglia, HTGF, Astutia Ventures
EARLY STAGE
Asanayoga (2013, Berlin, $6.5M)
Online retail store, coaching app and magazine
focussed on yoga
HTGF, Astutia Ventures, e.ventures, La Famiglia
$6M - Series B Nov 2018
HealthifyMe (2012, Bangalore, $25.3M)
Online fitness tracker and meal planning platform
Sistema, Samsung NEXT, Blume Ventures, Chiratae
Ventures, Inventus Capital India
$5.1M - Series B Mar 2019
Lifesum (2013, Stockholm, $22.3M)
App providing diet and exercise tracking and tips to
achieve fitness goals
Balderton Capital
$4M - Series A May 2019
Fitternity (2013, Mumbai, $8.2M)
Web portal for gym booking, fitness related articles
and discussion community
Sixth Sense Ventures
EARLY STAGE
$2M - Series A Apr 2018
Fitternity (2013, Mumbai, $8.2M)
Web portal for gym booking, fitness related articles
and discussion community
Saha Fund, Exfinity Venture Partners, Anjali Bansal,
Akshay Chudasama, Satish Khanna, Arihant Patni,
SAB Holding, Arun Taparia, Urmila Devi Taparia,
George Castelino, Naresh Gupta, Rajiv Bahety, Sushil
Kumar Bahety, Vivek Taparia, Vijay Taparia,
Ashutosh Taparia, Kalyan Gottumukkala, Pameela
Pattabi, Rohit Kapoor, Utsav Garg
CoachUp (2011, Boston, $10.4M)
Coach marketplace for private sports & fitness
coaches
$1.3M - Series B Feb 2018
Muse (2009, Toronto, $41.4M)
Brain computer interface technology
Series A Dec 2017
General Atlantic

SEED STAGE
$6.5M - Seed Jul 2018
Sana (2016, England, $7.6M)
Smart sleep mask
$4.9M - Angel May 2018
Hrithik Roshan, Kalyan Krishnamurthy, Binny
Bansal, Ananth Narayanan, Kris Gopalakrishnan
$2M - Seed Jul 2019
TrueCoach (2015, Boulder, $2M)
Online platform enabling trainers to create
personalized training plans
$836k - Seed Nov 2017
sounds
$825k - Seed Sep 2017
MoveWith (2014, San Francisco, $6.9M)
Marketplace to discover and book fitness classes
SEED STAGE
$750k - Seed Dec 2017
$492k - Seed Sep 2017
ObiNo (2012, Delhi, $2.1M)
Mobile app guide for weight-loss advice
RoundGlass
$400k - Seed May 2018
RoundGlass
$245k - Seed Mar 2018
RoundGlass
Seed Aug 2018
FITLAB Fitness Club, New Evolution Ventures,
Ward Ventures, CourtsideVC, Elysian Park, 49ers
SEED STAGE
Angel Jun 2019
GOQii (2014, Mumbai, $43.4M)
Wearable wristband integrated with personalized
coaching
Akshay Kumar

Fitness & Wellness Tech > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$127M - Series D Jul 2018
Keep (2014, Beijing, $187M)
Video-based workout guide and progress
monitoring tool
Tencent, GGV Capital, Morningside Ventures,
Bertelsmann Asia Investment Fund, Goldman Sachs
Investment Partners
$45M - Series C Oct 2017
Hangzhou Lechao Network Technology
(2015, Hangzhou, $59M)
App for finding gym
Hillhouse Capital Group, China Renaissance Group,
IDG Capital
Series C Dec 2017
Codoon (2011, Chengdu, $90M)
Smart Wearables and fitness social network for
users
SB China Capital
EARLY STAGE
$31.6M - Series A Nov 2017
Halove (2015, Hangzhou, $77.8M)
Stealth mode startup developing IoT-based
wearables
We Doctor Group
$30.5M - Series A Aug 2018
Halove (2015, Hangzhou, $77.8M)
Stealth mode startup developing IoT-based
wearables
Picooc (2013, Beijing, $46M)
Smart body composition scale and medical services
company
Tencent, JD.com

Most Active Investors (VC, PE) by Stage in Fitness & Wellness Tech; Last 5 years (Jul 2014-Jul 2019)
Most Active VC & PE Investors
33
Fitness & Wellness Tech > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Khosla Ventures(3 Investments)
SmartSpot, Future, 10% Happier
1
Founders Fund (2 Investments)
Future, Sana
2
FJ Labs (2 Investments)
Simple Habit, Studio
3
Relay Ventures(2 Investments)
PumpUp, CARROT Insights
4
Northstar Ventures(2 Investments)
Fit Gurus, Gym Plan
5
HV Holtzbrinck Ventures(2 Investments)
Somuchmore, Urban Sports Club
6
Corigin Ventures(2 Investments)
ClassPass, Core
7
Jumpstart Foundry (2 Investments)
SoHookd, HUSO
8
Right Side Capital Management(2
Investments)
Spitfire Athlete, GymHit
9
Lifeline Ventures (2 Investments)
Oura, Meru Health
10
EARLY STAGE
Insight Venture Partners (3 Investments)
Calm, Aaptiv
1
Lightspeed Venture Partners (2
Investments)
Calm, Basis
2
First Round Capital (2 Investments)
Mirror, Grokker
3
Partech(2 Investments)
Glofox, Urban Sports Club
4
HTGF (2 Investments)
eGym, Asanayoga
5
Chiratae Ventures (2 Investments)
Curefit, HealthifyMe
6
Creathor Venture(2 Investments)
COBI.bike, Humanoo
7
Pear Ventures(2 Investments)
Aaptiv
8
Lerer Hippeau Ventures(2 Investments)
Mirror, Fitplan
9
3TS Capital Partners (2 Investments)
Vector Watch, PerfectGym
10
LATE STAGE
L Catterton(3 Investments)
Peloton, ClassPass, TONAL
1
GGV Capital(2 Investments)
Peloton, Misfit Wearables
2
NGP Capital(2 Investments)
eGym, Netpulse
3
Felix Capital(2 Investments)
Peloton, Athos
4
Sequoia Capital(2 Investments)
Noom, Strava
5
GV
ClassPass
6
Temasek
ClassPass
7
Charles River Ventures
ClassPass
8
Athos
9
Sapphire Ventures
TONAL
10

Fitness & Wellness Tech > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Fitness & Wellness Tech; Last 5 years (Jul 2014-Jul 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Plug and Play Tech Center(22
Investments)
Kurbo, Sana, Kenzen
1
Techstars(11 Investments)
ClassPass, CoachUp, Sqord
2
500 Startups(10 Investments)
KFit, Fifth Corner, BizeeBee
3
Y Combinator(7 Investments)
SmartSpot, Simple Habit, Meru Health
4
SOSV(6 Investments)
Motiv, Sana, Kokoon Technology
5
MassChallenge(6 Investments)
SPLITFIT, InstaFit, Black Girls Nutrition
6
HAX(6 Investments)
Kokoon Technology, Circadia, Bitome
7
PreSeed Ventures(5 Investments)
Motosumo, Athliit, Benefit Tech
8
Dreamit(4 Investments)
GraphWear, Dibs, SmartPlate
9
Rocket Internet(3 Investments)
Humanoo, Somuchmore, Urban Sports Club
10
OTHER NOTABLE INVESTORS
StartUp Health(7 Investments)
Basis, Greatist, FitFetti
1
Breed Reply(4 Investments)
Sensoria, Kokoon Technology, XMetrics
2
49ers(3 Investments)
Freeletics, Kenzen, Train with Push
3
Bpifrance(2 Investments)
Dreem, Foodvisor
4
Kotak Mahindra Bank(2 Investments)
Curefit
5
Xiaomi(2 Investments)
Misfit Wearables, iHealth Labs
6
Mizuho Bank(2 Investments)
FiNC, Gohobee
7
Pasadena Angels(2 Investments)
Mindbody, IKizmet
8
Nava Bharat(2 Investments)
Mobiefit, Fitso
9
MAS Holdings(2 Investments)
Athos, Lumo BodyTech
10
DEBT INVESTORS
InnoVen Capital(5 Investments)
Curefit, HealthifyMe, KFit
1
Mercia Technologies(2 Investments)
Moodbeam, PowerBody
2
Trifecta Capital(2 Investments)
Curefit, GOQii
3
Oaktree Capital Management
Curefit
4
BlackRock
Jawbone
5
Export Development Canada
Muse
6
TPG
Calm
7
Deerfield
Headspace
8
Lighter Capital
RockMyRun
9
Capzanine
Fitness Park
10

Fitness & Wellness Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/4)

Fitness & Wellness Tech > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
40
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
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HealthTech - US
Jun 2019
Consumer HealthTech
Jun 2019
Healthcare IT
May 2019

Marketmap: Fitness & Wellness Tech
42
Fitness & Wellness Tech > Market Details > BlueBox

Key Sub Sectors
43
Key Sub Sectors in Fitness & Wellness Tech
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Physical Fitness
Companies that provide connected devices and mobile/web solutions to manage diets,
activity levels, and fitness
Fitbit (2007, San Francisco, Public)
TomTom (1991, Amsterdam, Public)
3607 527 $4.8B
Companies that provide connected devices and mobile/web solutions to maintain general
wellness and/or manage non-clinical stress & sleep-related issue...
Sleep Number (1987, Minneapolis,
Acquired)
362 75 $544M
Companies offering solutions such as software/ hardware for fitness coaches and fitness
centers to assist them in managing their business
Mindbody (2001, San Luis Obispo,
Acquired)
Virtuagym (2009, Amsterdam, $10.3M)
615 67 $289M
Commerce
Companies engaged in online sale or rental of fitness products
Nu3 (2011, Berlin, Acquired)
355 15 $105M
Content Platforms
Online portals that publish content related to fitness and wellness
HealthiNation (2005, New York City, $14M)
Greatist (2011, New York City, Acquired)
154 16 $30.8M
Fitness & Wellness Tech > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/7)
44
Fitness & Wellness Tech > Market Details > Detailed Sector Taxonomy

45

46

47

48

49

50

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+2)
Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training
Companies offering mobile applications/web-based platforms that provide fitness guidance to users
(Companies covered 551 | Funded 49 | Total Funding $554M)
$466M
(+$440M)
26
(+10)
Curefit
(2016, Bangalore, $289M)
2
(-1)
Physical Fitness > Fitness Services > Fitness Centers > Marketplace >
Membership Pass
Platforms that allow users to access a network of partner fitness centers through a single membership
pass.
$440M
(+$312M)
15
(-11)
GymPass
(2012, Sao Paulo, $300M)
3
(+4)
Mind & Body Wellness > Mindfulness & Meditation
Companies offering connected devices, mobile apps, and web-based solutions to assist users in
practicing mindfulness and meditation
$163M
(+$88M)
12
(+6)
Calm
4
(-)
Physical Fitness > Exercising Solutions > Smart Equipment and Accessories
Companies offering tech-oriented and unconventional exercise equipment and accessories
(Companies covered 49 | Funded 20 | Total Funding $1.1B)
$571M
(+$120M)
7
(+1)
Peloton
(2012, New York City, $1B)
5
(-3)
Physical Fitness > Tracking and Monitoring > Activity Trackers > Wearable
Devices > Wristwear
Companies offering fitness tracking wristwear such as fitness bands and smartwatches
(Companies covered 145 | Funded 37 | Total Funding $1.3B)
$67.2M
(-$138M)
8
(-4)
GOQii
(2014, Mumbai, $43.4M)
6
(-1)
Tools for Fitness Professionals > Fitness Centers > Suite
Companies offering solutions for fitness centers to manage multiple aspects of their business like
billing, scheduling, CRM etc.
$53.1M
(+$37.2M)
9
(-2)
Motionsoft
(1985, Rockville, $52.8M)
51
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Fitness & Wellness Tech in last 2 years (July 2017 - June 2019)
Fitness & Wellness Tech > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Fitness & Wellness Tech > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Mind & Body Wellness > Mindfulness & Meditation
Companies offering connected devices, mobile apps, and web-based solutions to assist users in practicing
mindfulness and meditation
(Companies created 172 | Funded 21 | Total Funding $246M )
1 Calm (2012, San Francisco, $144M)
2
Physical Fitness > Tracking and Monitoring > Activity Trackers > Wearable Devices
> Wristwear
Companies offering fitness tracking wristwear such as fitness bands and smartwatches
(Companies created 145 | Funded 37 | Total Funding $1.3B )
1 Basis (2010, San Francisco, $36.1M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
53
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (July 2017 - June 2019)
Fitness & Wellness Tech > Market Details > Top Markets of Early Stage Investors

Rank Market
Last 2 Years
# of Comp Founded $ Invested # Round Top Funded Company
1
Physical Fitness > Digital Fitness Solutions > Fitness > Video
Lessons > Live
Companies offering solutions that enable users to receive fitness coaching through
live-streaming of fitness content
(Companies covered 45 | Funded 8 | Total Funding $10.3M)
14 $9.2M
(+$9.2M)
7
(+7)
FitOn
(2018, Los Angeles, $4.6M)
2
Physical Fitness > Digital Fitness Solutions > Fitness & Nutrition >
Apps > Training & Planning
Companies offering mobile applications/web-based platforms that offer both fitness
and nutrition guidance to users
53 $7M
(+$7M)
3
(+3)
8 Fit
(2014, San Francisco,
$10M)
3
Physical Fitness > Tracking and Monitoring > Activity Trackers >
Wearable Independent Apps > Rewards Based
Platforms that track physical activity and offer rewards as incentives
25 $9.5M
(+$9.5M)
2
(+2)
SweatCoin
(2014, London, $6.3M)
4
Physical Fitness > Tracking and Monitoring > Activity Trackers >
Wearable Dependent Platforms > Insights & Recommendations
Platforms that offer fitness recommendations based on activity data collected from
wearable devices and third-party applications
11 $9.1M
(+$9.1M)
2
(+2)
PAI Health
(1999, Vancouver, $23.4M)
54
Other Notable Markets
Other Notable Markets with high Entrepreneurial Activity in Fitness & Wellness Tech in last 2 years (July 2017 - June 2019)
Fitness & Wellness Tech > Market Details > Other Notable Markets

Incubators muru-D (#1), Dodgers Accelerator (#1)
Seed HTGF (#1), Astutia Ventures (#1)
Series A/B Accel (#2), Insight Venture Partners (#2)
Series C+ InnoVen Capital (#1), L Catterton (#1)
Connected Fitness Labs Oct - 2017
Acq by Wexer
Hot5 May - 2015
Acq by Weight Watchers
FitStar Mar - 2015
Acq by Fitbit for $24.8M
$45M - Series D
$3M - Seed
Livekick (2014, New York City, $3M)
$75.3M - Series D
$15k - Seed
VideoFit (2017, Seattle, $15k)
$45M - Series C
$20k - Seed
UrbanYogi (2018, Bangalore, $20k)
$45M - Series A
$17.4M - Series B
Seed
$120M - Series C
Jul 2019 Curefit secures ₹830-cr funding, Business Line
Jul 2019
Curefit’s Cult.Fit, Hrithik Roshan Accused Of Cheating;
Company Denies Charges, Inc42
Jun 2019
Haven Life Partners With Aaptiv and Timeshifter to Bring
Free Wellness Services to Its Customers, PR Newswire
Jun 2019
Excy Advances Mobile Coach with On-Demand Training for
XCR 300 Portable Upper Body Ergometer, PRWeb
Jun 2019
CureFit’s Series D round touches $120 Mn with another $45
Mn, Entrackr
Jun 2019
India’s fitness and wellness tech startup CureFit expands to
Dubai, The Indian Wire
Jun 2019
SoftBank may invest up to $350m in healthcare startup
CureFit, sources say, Tech in Asia
Jun 2019
Gympass' fitness benefits platform barrels into unicorn
status with $300M raise, MobiHealthNews
Apr 2019
CureFit may acquire $75 million in a round led by Accel and
Chiratae, Indiatimes
Apr 2019
VC-backed CureFit buys cold-pressed juice brand Rejoov,
VCCircle
Feb 2019
IncludeHealth and HealthPartners launch first of its kind
neuroscience exercise program, EurekAlert
Jan 2019
Flashed Yesterday: Wavemaker India wins Cure.Fit’s media
mandate, BestMediaInfo
Jan 2019
3 UK offers free Aaptiv subscription with selected handset
purchases, Telecompaper
Jan 2019
Australia’s Quadrant PE explores sale of $1.4b Fitness and
Lifestyle Group, Deal Street Asia
News
3
6
11
49
551
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training: Market Factsheet
55
ExitsMost Active Investors
Recent InvestmentsCompanies offering mobile
applications/web-based platforms
that provide fitness guidance to
users
Curefit
(2016, Bangalore, $289M)
Azumio
(2011, Palo Alto, $3.4M)
TONAL
Freeletics
(2013, Munich, $45M)
Asana Rebel
(2015, Berlin, $23.9M)
Top Companies
#1 Top Markets of Investment Activity
Fitness & Wellness Tech > Market Details > Market: Training
Companies Created 551 | Funded 49 | Total Funding $554M
0
10
20
30
$0k
$200M
$400M
$600M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Training

Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training: Top Companies
Market: Training (1/2)
Analyst’s Pick
Chiratae Ventures, Accel, Kalaari Capital and 34
Other Investors
L Catterton, Evolution Media, Shasta Ventures and 7
Other Investors
Soonicorn. Stage: Series A
CourtsideVC and 7 Other Investors
Minicorn. Stage: Series B
Greycroft Partners, E.ventures, HTGF and 5 Other
Investors
Analyst’s Pick
Minicorn. Stage: Seed
Forerunner Ventures, Founder Collective,
Accomplice and 4 Other Investors
Asanayoga (2013, Berlin, $6.5M)
Online retail store, coaching app and magazine
focussed on yoga
Minicorn. Stage: Series A
HTGF, Astutia Ventures, e.ventures and 2 Other
Investors
Azumio (2011, Palo Alto, $3.4M)
Developer of mobile applications for healthcare
Founders Fund, Accel, Felicis Ventures, Western
Technology Investment
Mobiefit (2014, Panaji, $3.1M)
Fitness related mobile apps developer
Editor's Pick. Stage: Seed
Nava Bharat, Medi Assist India, Medibuddy
Analyst’s Pick
PumpUp (2012, Toronto, $2.4M)
Personal fitness tracker & community for sharing
workout and its photos
Editor's Pick. Stage: Series A
Social Discovery Ventures, General Catalyst
Partners, Azure Capital Partners and 5 Other
Investors
Include Health (2006, Cincinnati, $2.4M)
Platform with integrated digital health & wellness
ecosystem
KTECH Capital, Connetic
Elcoach (2018, Cairo)
App offering fitness training programs
Editor's Pick. Stage: Unfunded
Eterly (2016, Vancouver)
AI-based chatbot offering fitness training programs
for wellness
Verv (2013, Minsk)
Personalized solutions to help you achieve your
lifestyle goals and live healthier.
Editor's Pick. Stage: Funded

Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training: Top Companies
Market: Training (2/2)
Analyst’s Pick
Vigor (2015, Delhi)
Mobile app for personalized exercise plans

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
58
Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training: Leaderboard
Better than Market Average
Market: Training
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Curefit 2016 Bangalore Series D $289M 15 5 5 - - 6.6k 3M 14.2k 51 12.3k 633% - -
4.1 Aaptiv 2016
New York
City
Series C $60M 4 - 4 - - 13.5k 3M 9k 14 1.4k 18% 419 3%
3.9 Asana Rebel 2015 Berlin Series B $23.9M 3 - 4 - - 868 3M 15.3k 3 2.3k 17% 56 7%
3.6 Freeletics 2013 Munich Series A $45M 2 - 5 - - 41.3k 32.3M 160.3k 3 17.3k 12% -132 -
3.6 Fitplan 2011 Vancouver Series A $8.4M 2 - 4 - - 8.4k 750k 3.2k 3 369 13% -58 -1%
3.5
Mammoth
Hunters
2011 Barcelona Seed $694k 2 - 5 - - 2.4k 300k 4.6k 1 456 11% 50 2%
3.4 Azumio 2011 Palo Alto Series A $3.4M 2 - 4 - - 8.9k 34.1M 352.9k 5 4.6k 1% -121 -1%
3.4 TONAL 2015
San
Francisco
Series C $90M 2 - - - 3 2.3k - - 3 - - 727 48%
2.8 MoveWith 2014
San
Francisco
Seed $6.9M 5 - - - - 1.1k - - 2 - - 1 -
2.8 Madbarz 2013 Zagreb Seed $115k 1 - 5 - - 4.4k 750k 12.1k - 256 2% -15 -
2.7 VGFit 2014
New York
City
Unfunded - - - 5 - - 428 15.3M 142.4k - 23k 19% 41 11%
2.7 Gohobee 2014 Tokyo Funded - - - 5 - - 598 75k 817 - 77 10% 52 10%
2.7 PumpUp 2012 Toronto Series A $2.4M 3 - 4 3 5 29.5k 3M 49.7k - 6 - -1142 -4%
2.7
Muscle and
Motion
2001 Tel Aviv Unfunded - - - 4 - - 2.1k 314k 972 - 2.5k
-
166%
102 5%

Incubators 500 Startups (#2), Nest (#1)
Seed HV Holtzbrinck Ventures (#2), Sequoia Capital (#1)
Series A/B
General Catalyst Partners (#1), Causeway Media Partners
(#1)
Series C+ GV (#1), Charles River Ventures (#1)
GuavaPass Jan - 2019
Acq by ClassPass for $4.2M
Fitfox Jun - 2018
Acq by SportScheck
GymForLess Feb - 2018
Acq by Sodexo
Somuchmore Dec - 2016
Acq by Urban Sports Club
Gymadvisor Dec - 2015
Acq by GymPass
Classhopper Sep - 2015
Acq by KFit
Lets Go Fitness Sep - 2014
Acq by AFINUM
$300M - Series D
$20.3M - Series C
$526k - Series D
ClassPass (2011, New York City,
$240M)
$1M - Seed
WeFit (2016, Hanoi, $1.2M)
Series A
Urban Sports Club (2012, Berlin)
$100k - Seed
Flexible Pass (2017, Yangon, $100k)
Jul 2019 The sports club for corporate employees, Gruenderszene
Jun 2019
Gympass’ $300 Million Series D Funding Round, Global Legal
Chronicle
Jun 2019
Gympass' fitness benefits platform barrels into unicorn
status with $300M raise, MobiHealthNews
May 2019 Youfit Health Clubs Opening New Gym in Miami, PR Newswire
Mar 2019
Dream Cruises woos the foodies and fitness fanatics,
Northstar Travel Media
Feb 2019
In brief: ClassPass accused of hiking Hong Kong rates
without warning, Tech in Asia
Feb 2019
SoftBank studies 10-figure Latin America fund, Global
Corporate Venturing
Jan 2019
Australia’s Quadrant PE explores sale of $1.4b Fitness and
Lifestyle Group, Deal Street Asia
Dec 2018
ClassPass Reveals Users' Most Popular 2018 Exercise Habits,
Club Industry
Dec 2018
Youfit Health Clubs Partners with Advanced Genomic
Solutions, BioSpace
Oct 2018
Berlin-based Urban Sports Club secures 8-digit funding to
strengthen its international growth, EU-Startups
Sep 2018
Localfit Launches Travel Fitness Membership Using
Explosive Tech, PRWeb
Aug 2018
Fitpal, Réditos Empresariales Among Digital Transformation
Award Winners at Andicom 2018, Finance Colombia
Aug 2018
NY fitness startup wins Temasek funding to stretch into Asia,
Nikkei
News
7
4
10
34
120
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Physical Fitness > Fitness Services > Fitness Centers > Marketplace > Membership Pass: Market Factsheet
59
Exits
Recent InvestmentsPlatforms that allow users to
access a network of partner
fitness centers through a single
membership pass.
ClassPass
(2011, New York City, $240M)
Peerfit
(2011, Tampa, $49.3M)
KFit
(2015, Kuala Lumpur, $15.3M)
Fitpass
(2015, Delhi, $3.9M)
GymPass
(2012, Sao Paulo, $300M)
Top Companies
Fitness & Wellness Tech > Market Details > Market: Membership Pass
0
10
20
$0k
$100M
$200M
$300M
2014 2015 2016 2017 2018
Market: Membership Pass

Physical Fitness > Fitness Services > Fitness Centers > Marketplace > Membership Pass: Top Companies
Analyst’s Pick
Unicorn. Stage: Series D
SoftBank Vision Fund, General Atlantic, Atomico
multiple gyms
Temasek, L Catterton, Acequia Capital and 42 Other
Investors
Virgo, Ark Applications, PAR and 11 Other Investors
KFit (2015, Kuala Lumpur, $15.3M)
Online marketplace for fitness and wellness
services
InnoVen Capital, Venturra Capital, SIG and 7 Other
Investors
Analyst’s Pick
GuavaPass (2015, Singapore, $5M)
Online marketplace for membership based fitness
classes
Minicorn. Stage: Acquired
Vickers Venture Partners, SoGal Ventures, InnoVen
Capital and 4 Other Investors
Fitpass (2015, Delhi, $3.9M)
Online membership pass for accessing multiple
fitness centres
Sunil Aggarwal, Aadil Ebrahim, Lamya Ebrahim and
14 Other Investors
Fitprime (2016, Marsala, $417k)
multiple gyms
LVenture Group, Boost Heroes
Classport (2015, Dubai)
Online membership passes to access various fitness
studio
Analyst’s Pick
goAktive (2015, Bangalore)
Membership based fitness classes/activities at
venues across the city

61
Physical Fitness > Fitness Services > Fitness Centers > Marketplace > Membership Pass: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 ClassPass 2011
New York
City
Series D $240M 9 - 4 - - 29.6k 375k 4.4k 41 2.2k 99% 1.1k 4%
5.0 GymPass 2012 Sao Paulo Series D $300M 2 - 4 - - 996 750k 5.7k 8 4.5k 382% 216 28%
4.3 Peerfit 2011 Tampa Series C $49.3M 10 - - - - 1.9k - - 16 - - 72 4%
4.1 OneFit 2013 Amsterdam Series A $6.1M 2 - 5 - - 1.1k 30k 871 2 550 171% 31 3%
4.0 GuavaPass 2015 Singapore Acquired $5M 2 - 4 - - 1.3k 75k 1.1k 3 93 10% -9 -1%
3.8
Urban Sports
Club
2012 Berlin Series A - 3 - 4 - - 557 75k 221 2 83 60% 101 22%
3.6 Fitpass 2015 Delhi Seed $3.9M 5 - 4 - - 2.4k 300k 1.2k 11 248 27% -62 -3%
3.5 KFit 2015
Kuala
Lumpur
Series A $15.3M 4 5 4 - - 731 300k 1.1k 13 8 1% -18 -2%
3.4 WeFit 2016 Hanoi Seed $1.2M 2 - 3 - - - 75k 326 2 70 27% - -
3.3 Youfit 2008
St.
Petersburg
Series A - 1 - - - 4 14.6k - - 5 - - -99 -1%
3.3 Flexible Pass 2017 Yangon Seed $100k 1 4 4 4 3 33 8k 63 1 47 294% 7 27%
3.3 Fitprime 2016 Marsala Seed $417k 1 - 4 - - 160 75k 533 - 167 46% 4 3%
3.1 GymForLess 2013 Barcelona Acquired - - - 4 3 4 818 75k 492 1 177 56% 46 6%
2.7 FitMeIn 2015 Delhi Seed $307k 2 - 5 - - 310 8k 147 2 1 1% - -
2.7 Fitfox 2013 Hamburg Acquired - 1 - - - 5 144 - - - - - 4 3%

Incubators Y Combinator (#1), Techstars (#1)
Seed Khosla Ventures (#1), Founder Collective (#1)
Series A/B
Insight Venture Partners (#1), Lightspeed Venture Partners
(#1)
Series C+ Causeway Media Partners (#1), JAZZ Venture Partners (#1)
Meditation Studio Jul - 2018
Acq by Muse
$27M - Series B
$230k - Seed
EnVision Meditation (2017, Denver,
$230k)
$738k - Seed
Reboot (2017, Singapore, $738k)
$88M - Series B
$2.4M - Seed
Innovative Wellness Solutions
(1995, Pittsburg, $3.2M)
$10M - Series A
Simple Habit (2016, San Francisco,
$12.9M)
$2.7M - Seed
Aura Health (2015, San Francisco,
$2.7M)
$27M - Series A
$3.7M - Seed
10% Happier (2013, Boston, $5.1M)
Seed
Yoga Wake Up (2016, Los Angeles)
Jul 2019
Calm.com, Inc.’s Investment In XpresSpa Group, Inc. And
Expansion Of Collaboration Agreement, Global Legal Chronicle
Jul 2019 Calm raises $27M to McConaughey you to sleep, TechCrunch
Jun 2019
Headspace, NBA, and WNBA Launch Co-Branded
Performance Mindset Category within the Meditation and
Mindfulness App, Business Wire
Apr 2019
Digital Health VC Funding Hits $2 Billion in Q1 2019, Reports
Mercom Capital Group, Healthcare Facilities Today
Apr 2019
Major League Soccer And U.S. Soccer Partner Partner With
Headspace, SGB Media
Mar 2019
Moby releases latest album exclusively on Calm app, Business
of Apps
Mar 2019
Samsung Health adds Calm’s meditation, sleep and
relaxation programs, Market Business News
Feb 2019
Award-winning Mobile Meditation App ‘Calm’ Comes to
Oculus Go & Gear VR, Road to VR
Feb 2019
Aura Health Announces $5 Million Brokered Subscription
Receipt Financing, Investing News
Jan 2019
Uber teams up with meditation startup Calm to bring some
peace to UK passengers, City A.M.
Jan 2019
Meditation Studio Releases "Goodnight Kiddo" and "Deep
Sleep" Meditation Collections, Giving Grown-Ups and Kiddos
New Options for Sweet Dreams, PR Newswire
Dec 2018
Calm' Became Top Meditation App After Apple's 2017 App of
the Year Award, 'A Touchy Subject' at Rival Headspace,
MacRumors
News
1
1
3
21
172
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Mind & Body Wellness > Mindfulness & Meditation: Market Factsheet
62
Exits
Recent InvestmentsCompanies offering connected
devices, mobile apps, and web-
based solutions to assist users in
practicing mindfulness and
meditation
Headspace
(2010, Los Angeles, $76.6M)
Calm
Simple Habit
(2016, San Francisco, $12.9M)
10% Happier
(2013, Boston, $5.1M)
Meditation Studio
(2015, Boulder, $202k)
Top Companies
Fitness & Wellness Tech > Market Details > Market: Mindfulness & Meditation
0
5
10
$0k
$50M
$100M
2014 2015 2016 2017 2018
Market: Mindfulness & Meditation

Mind & Body Wellness > Mindfulness & Meditation: Top Companies
Analyst’s Pick
sounds
Unicorn. Stage: Series B
Lightspeed Venture Partners, TPG, Insight Venture
Guided meditation sessions and mindfulness
training
Spectrum Equity, Fitlab, Causeway Media Partners
Simple Habit (2016, San Francisco, $12.9M)
Meditation mobile app
Foundation Capital, New Enterprise Associates, FJ
Labs and 4 Other Investors
Analyst’s Pick
10% Happier (2013, Boston, $5.1M)
Freemium mobile app that provides online
meditation courses
Trinity Ventures, Correlation Ventures, Khosla
Ventures and 5 Other Investors
Meditation Studio (2015, Boulder, $202k)
App providing guided meditation lessons
Cosmiq Energy (2016, Zurich)
App for mental fitness and mediatation
Equilibrium (2018, Udine)
App offering interactive guided mediation sessions
Meditopia (2017, Besiktas)
App offering music led guided meditation sessions
for mindfulness
Editor's Pick. Stage: Funded
StartersHub
Analyst’s Pick
Pause (2017, Chiang Mai)
App offering guided meditation sessions to relieve
stress

64
Mind & Body Wellness > Mindfulness & Meditation: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Calm 2012
San
Francisco
Series B $144M 6 - 5 - - 80.5k 30.8M 137.6k 15 20.9k 18% 13.8k 21%
4.9 Simple Habit 2016
San
Francisco
Series A $12.9M 3 - 5 - - 1.7k 3M 26.6k 4 8.7k 48% 217 15%
4.8 Headspace 2010 Los Angeles Series C $76.6M 6 - 5 - - 201 30M 95k 24 10.1k 12% 7 4%
4.6 10% Happier 2013 Boston Seed $5.1M 2 - 5 - - 17.1k 300k 6.6k 1 1.8k 36% 3k 21%
4.1 Aura Health 2015
San
Francisco
Seed $2.7M 1 - 5 - - 468 750k 6.6k 11 2.3k 51% -6 -1%
4.0
Meditation
Studio
2015 Boulder Acquired $202k 2 - 5 - - 2.1k 30k 1.3k 3 148 13% 139 7%
3.7
Insight
Network
2014
San
Francisco
Funded - - - 5 - - 21.3k 3M 23.7k - 11.8k 99% 1.8k 9%
3.0 7Mind 2015 Berlin Unfunded - - - 4 - - 1.3k 300k 3.8k - 1.2k 43% 121 11%
2.9 Meditopia 2017 Besiktas Funded - - - 5 4 3 182 750k 11.3k - 19.3k
-
241%
- -
2.8 Aware 2016 Scottsdale Unfunded - - - 5 4 4 477 300k 5.4k - 325 6% 8 2%
2.8
The
Mindfulness
App
2011 Stockholm Unfunded - - - 4 - - 342 762k 8.3k - 1.7k 25% 7 2%
2.7 Smiling Mind 2012 St Kilda Unfunded - - - 4 - - 9.5k 750k 2k - 175 10% 128 1%
2.7
Imagine
Clarity
2016
New York
City
Unfunded - - - 4 5 4 760 30k 153 - 12 9% 30 4%

Fitness & Wellness Tech > Market Details > Market: Smart Equipment and Accessories
Companies Created 49 | Funded 20 | Total Funding $1.1B
Market: Smart Equipment and Accessories

Fitness & Wellness Tech > Market Details > Market: Wristwear
Companies Created 145 | Funded 37 | Total Funding $1.3B
Market: Wristwear

Market: Wristwear

Fitness & Wellness Tech > Market Details > Market: Suite
Market: Suite

Market: Suite

Fitness & Wellness Tech > Market Details > Market: Expert-Led
Market: Expert-Led

Market: Expert-Led

Fitness & Wellness Tech > Market Details > Market: Apps
Companies Created 78 | Funded 14 | Total Funding $56.8M
Market: Apps

Market: Apps

Fitness & Wellness Tech > Market Details > Market: Expert Led
Market: Expert Led

Market: Expert Led

Fitness & Wellness Tech > Market Details > Market: Devices
Market: Devices

Market: Devices

#1 Other Notable Markets
Fitness & Wellness Tech > Market Details > Market: Live
Market: Live

Market: Live

Fitness & Wellness Tech > Market Details > Market: Training & Planning
Market: Training & Planning

Fitness & Wellness Tech > Market Details > Market: Rewards Based
Market: Rewards Based

Fitness & Wellness Tech > Market Details > Market: Insights & Recommendations
Market: Insights & Recommendations

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
98
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies (1/2)
100
List of Public Companies in Fitness & Wellness Tech
IPO Date Company
IPO
Mcap
Exchange
Ticker
Aug 2017
YogaWorks (1987, Santa Monica)
$97.3M YOGA
Aug 2015
MyFiziq (2015, South Perth)
App to compare body measurements and weight loss
$11.6M ASX:MYQ
Jun 2015
Fitbit (2007, San Francisco)
Wireless wearable sensors to track person's activities.
$4.1B NYSE:FIT
Jul 2009
Euronext:TOM2
Nov 2001
Weight Watchers (1999, New York City)
App to track nutrition, diet, and activities
$2.5B NYSE:WTW
Aug 2001
Brain Resource Company (2000, Sydney)
Brain assessment platform for brain, health, stress reduction and
mindfulness
$4.2M ASX:TTB
Dec 2000
Garmin International (1989, Olathe)
Manufacturer and distributor of fitness bands and smartwatches
$1.5B NASDAQ:GRMN
Oct 1999
Gaia (2011, Boulder)
Online streaming of yoga and meditation classes
NASDAQ:GAIA
Huami (2014, Mountain View)
Develops and manufactures affordable wearable devices
Cloudtag (2010, London)
Wearable device for health rate and fitness monitoring
Fitness & Wellness Tech > Exit Outlook > Public Companies

Public companies (2/2)
101
List of Public Companies in Fitness & Wellness Tech
IPO Date Company
IPO
Mcap
Exchange
Ticker
Cenergy Nutrition (2009, Madison Heights)
Manufacturer of dietary supplement
Technogym (1983, Cesena)
Smart gym equipment provider
BIT:TGYM
Fitness & Wellness Tech > Exit Outlook > Public Companies

Notable Acquisitions (1/2)
102
Notable Acquisitions in Fitness & Wellness Tech
Fitness & Wellness Tech > Exit Outlook > Notable Acquisitions
Acq. Date Company Acquirer Deal Size
Feb 2019
Tacx (1957, Wassenaar)
Offers interactive bike trainers and software
Garmin International $192M
Dec 2018
Mindbody (2001, San Luis Obispo)
Marketplace booking and business management SaaS for
wellness centres
Vista Equity Partners $1.9B
May 2018
Withings (2008, Moulineaux)
Developer of an array of connected products
Éric Carreel
Mar 2018
Netpulse (2001, San Francisco)
Member enagement SaaS platform for fitness clubs
eGym
May 2016
Gaiam (1988, Boulder)
Manufacturer of yoga, fitness, and wellness products
Sequential Brands Group $167M
Nov 2015
Misfit Wearables (2011, Redwood City)
Brand of wearable devices
Fossil Group $260M
Aug 2015
Runtastic (2009, Pasching)
Fitness and health tracking apps
Adidas Group $240M
Feb 2015
MyFitnessPal (2005, San Francisco)
Mobile and web app to track calorie intake and exercise
Under Armour $475M
Mar 2014
Basis (2010, San Francisco)
Wrist-based health tracker and online personal dashboard
Intel
Nov 2013
MapMyRide (2007, Austin)
Resource for biking trails & biking maps
Under Armour $150M

Notable Acquisitions (2/2)
103
Notable Acquisitions in Fitness & Wellness Tech
Fitness & Wellness Tech > Exit Outlook > Notable Acquisitions
Acq. Date Company Acquirer Deal Size
Nov 2013
MapMyFitness (2007, Austin)
App-based tracking of workouts, running, cycling, walking,
and Calorie Counter
Under Armour $150M
Apr 2013
BodyMedia (1999, Pittsburgh)
Wearable body monitors to collect physiological data for
better health.
Jawbone $110M
Jan 2008
Eleksen (1998, London)
Developed textile fabric sensors
Peratech
Jan 2008
Bodybuilding.com (1999, Boise)
eCommerce platform for sports, fitness and nutritional
supplements
Liberty Media $100M

Most Active Acquirers
104
Fitness & Wellness Tech > Exit Outlook > Most Active Acquirers

Acqui-hires
105
List of Acqui-hires in Fitness & Wellness Tech
Excludes all details for Chinese companies
Date Target
Dec-17 Fitness AR Acq by Mapbox
Aug-16 Human Acq by Mapbox
Sep-15 FitnessPapa Acq by Gympik
Apr-15 Weilos Acq by Weight Watchers
Jul-12 SkyHealth Acq by Azumio
Fitness & Wellness Tech > Exit Outlook > Acqui-hires
View all 5 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
106
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Fitness & Wellness Tech > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Fitness & Wellness Tech; Last 5 years (Jul 2014 - Jun 2019)
Index of Most Active VC & PE Investors
SEED STAGE
Khosla Ventures (3 Investments)
Founders Fund (2 Investments)
FJ Labs (2 Investments)
Relay Ventures (2 Investments)
Northstar Ventures (2 Investments)
HV Holtzbrinck Ventures (2 Investments)
Corigin Ventures (2 Investments)
Jumpstart Foundry (2 Investments)
Right Side Capital Management (2 Investments)
Lifeline Ventures (2 Investments)
500 Istanbul (2 Investments)
RoundGlass (2 Investments)
New Enterprise Associates
Greylock Partners
DFJ
EARLY STAGE
Insight Venture Partners (3 Investments)
Lightspeed Venture Partners (2 Investments)
First Round Capital (2 Investments)
Partech (2 Investments)
HTGF (2 Investments)
Chiratae Ventures (2 Investments)
Creathor Venture (2 Investments)
Pear Ventures (2 Investments)
Lerer Hippeau Ventures (2 Investments)
3TS Capital Partners (2 Investments)
Kalaari Capital (2 Investments)
Arena Ventures (2 Investments)
Level Equity (2 Investments)
Switch Ventures (2 Investments)
Route 66 Ventures (2 Investments)
LATE STAGE
L Catterton (3 Investments)
GGV Capital (2 Investments)
NGP Capital (2 Investments)
Felix Capital (2 Investments)
Sequoia Capital (2 Investments)
GV
Temasek
Charles River Ventures
Sapphire Ventures
TCV
Questmark Partners
Unilever Ventures
Millennium Technology Value Partners
Kleiner Perkins

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