Presentation from WAW, Copenhagen august 2010

2. Agenda All aboutTraceWorks

3. WhyHeadlight?

4. Short and (hopefully) effective demoSince ’02 FirstStatlynxthenHeadlight18 peopleML & NVP are investorsProfessional services as of 2009 +80 customers

5. OurOffering+Online Marketing Insights

6. So exactly, what is it you do? A. Helpadvertisers & agencies work more effectivelywith online marketingBy designingeffective software & services for campaign management, reporting and optimizationB. And help them increase ROI%Through 360° cross-channel tagging / tracking technology & services

7. TraditionalWorkflowFrom planning to reporting

8. WorkflowwithHeadlightFrom planning to reporting & optimization

9. ProductObjective 1Support the entire process from strategy & planning to reporting & optimization

10. ProductObjective 2Create a data hub closely integratedwith the marketing ecosystem

11. ProductObjective 3Create a 360 view on marketing mix attribution

12. ProductObjective 4Create a Marketing Enterprise Platform for agencies and advertisers enabling easy media procurement and managementAgenciesAdvertisersOfferBuyingTransactional business model(Ad Network) (DSP)

13. Now and laterthisyearNowIn design and developmentA lot of sweetstuff

14. One script tagging and tracking

15. Ad serving

16. Googleadwords Integration

17. Yahoo search Integration

18. Search Bid Management & Optimizer

19. Email integration Carma & Apsis

20. Goal, KPI & WhyChart

21. Digital Asset Repository – Creative, media

22. Save as reporting & Scheduling

23. Real time costcalculation for RT ROI%

24. Attribution/Engagement modeling

25. Open APIHappyClients

26. Online Marketing Insights- Professional services

27. Data driven marketingHypotese:”Ved konstant at måle og analysere performance, er jeg i stand til at forbedre effektiviteten i min markedsføring”

28. Agenda – 12 Skarpe minutterGive jer et billede af hvordan et system som Headlight passer ind i jeres ”Værktøjskasse”Give jer min personlige vurdering af hvorfor sådan et system er vigtigtProvokere jer til dialog bagefter

29. Hvem er jeg?Rune VarnaaDirector, Online Marketing InsightsTraceworks A/SBaggrundSenior Consultant, Creuna A/S Account Manager & Sales Engineer, Omniture Inc. Account Manager & Product Specialist, Instadia A/S Masters in Business CommunicationUnderviser i Online Marketing & E-Business på: Copenhagen Business School, Aarhus School of Business Mediehøjskolen i København (gæsteforelæser)IT Universitetet i København (gæsteforelæser)6 års arbejde med webanalyse og online marketing med over 200 virksomheder i Skandinavien

30. Du skal bryde kurven! Effektiviteten af marketing har været dalende de sidste 15-20 år. Data driven marketing er et bud på en kur... ...men det er dit ansvar!