The document provides details on designing a mobile app for market researchers. It includes personas, user journeys, needs analysis and design plans. The target user is a market researcher named John who needs an intuitive app to efficiently manage his schedule of site visits, collect customer data and send reports. The design plans showcase information architecture, screen layout concepts with sketches and detailed interactions through prototypes. The goal is to design an app that minimizes clicks and travel time for John to complete his tasks.