This document discusses total quality management and customer feedback. It defines internal and external customers and what makes customers satisfied, such as performance, features, service, warranty and price. It presents a customer satisfaction model showing how organizational offers should meet customer needs. The document outlines various methods to collect customer feedback, including comment cards, questionnaires, focus groups, toll-free numbers, customer visits, report cards, and social media. It emphasizes the importance of gathering feedback from both external customers and internal employees.