The document introduces a new procurement model called The Print Co-operative that aims to lower costs, increase quality, and promote sustainability and ethics in the printing supply chain. It does this through collaboration between brands and suppliers, standardization of processes, transparency, and optimization of the entire supply chain. Key benefits mentioned are 30% lower costs, higher quality at lower cost, complete support and services, and financial rewards for brands that follow best practices. The model provides tools like online pricing, software, and support to brands to help manage their printing and marketing more efficiently.