Toyota case study under guidance of Prof. Sameer mathur from IIM Lucknow.

1. MOVING
FORWARD

2. HowdidToyotabecomelargest carmaker
suppressedGM??

3. HISTORY
OFounderofToyotais KiichiroToyoda
OToyodastartedin1933.
O In 1936Companylauncheditsfirstcar.

4. What was their Product
strategy?

5. Product Differentiation

6. FEATURE

7. RELIABILITY

9. PRODUCTMIXES

10. PRODUCTMIXESCONT...

11. Employees’threefold
>MAKING CARS
>MAKING CARS BETTER
>TEACHING EVERYONE HOWTO MAKE CARS BETTER

12. MANUFACTURING STRATEGY
Integrated its assembly plants around theworld into the single giant network

13. Questionsfrom kotler 15e

14. Toyota has built a hugemanufacturingcompany thatcan produce
millions of cars each year for a wide variety of consumers. Why was it able
to grow so muchbiggerthanany other automanufacturer?

15. >By increasing width & length of a product mix
>By maintainingthe quality
>successfully a launcheshybrid cars.
>mastery in lean manufacturing & continuous improvement.

16. Has Toyota donethe right thing bymanufacturing a car brand for
everyone?Whyor why not?

18. >Customization e.g. Scion

19. > Toyota increases the width of product mixing & improves sales.

21. > Too many products at the same time will affect the quality

22. DISCLAIMER
CREATED BYUDAYSINHVISARIYA, DURING AMARKETING INTERNSHIPBY PROF.SAMEER MATHUR, IIM
LUCKNOW.