Toyota is a major Japanese automaker that sells over 10 million vehicles per year. They aim to increase sales of their eco-friendly hybrid, electric, and plug-in hybrid vehicles by 10% over three years through a marketing campaign targeting young, budget-conscious commuters and those seeking short-distance cars. The campaign will use social media, print advertising, and TV commercials featuring messages about Toyota, eco-cars, hybrids, and gas savings. Performance will be measured using Toyota's annual sales reports and metrics from social media, TV stations, and print publications.

1. TOYOTA Ching-Ting, Ho
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2. ABOUT TOYOTA & GOAL
• Toyota
• A Japanese auto company, their business covers worldwide and is one of
the top produce car company. They sold more then ten million cars last
year and also the first company that sells ten million cars per year.
• Goal
• Let more people learn about Toyota
• Increase the sales of Eco-friendly car and looking for ten percent
increasing after three years

3. FOCUS GROUP
• Eco-Friendly Car
• Hybrid
• Electric
• Plug-in Hybrid
• Fuel Cell

4. TARGET MARKET
• Young people who do
not have many budgets
on new cars
• People who are looking
for short distance
commuter car

5. TOOL AND TACTICS
Social Media
Print Media
TV Advertising

6. • Toyota
• Eco car
• Hybrid
• Japanese car
• Save gas

7. TIME LINE
• First year: introducing Toyota Eco-Friendly car to the
audience, increase the search and asking degree, the
advertising will run hole year and heavily at the third
and forth quarter.
• Second and third year: More people buying Eco-friendly
car and they will introduce their experience to
others, advertising will not run as heavy as first year,
there are going to be less TV commercials and print
ad will stay the same.

8. BUDGET
(FOR THREE YEARS)
• Google Adwords (pay-per click)
• $100(daily)*365*3=109,500
• Print Media
• 500 thousand
• Media Advertising
• 3 million
• Others ( pay for bloggers, social media)
• 30 thousand
Total 3,639,500

9. MEASURE
• The measurement will come from the annual
report from Toyota Company, and we will keep
following the growth for each year
• Social media will be measure by the retweet,
likes and share, reports on google
• TV ad and print media will be measure by the
report from the station and also the sales of the
magazines