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Utilizing Open Data in Tourism

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This research, presented at Enter2016 conference, provides information on how open data is affecting tourism field.

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Utilizing Open Data in Tourism

  1. 1. ENTER 2016 Research Track Slide Number 1 Utilizing open data in tourism Juho Pesonen, Head of research (e-tourism), juho.pesonen@uef.fi www.uef.fi/mot Mikko Lampi, project manager, Mikkeli University of Applied Sciences
  2. 2. ENTER 2016 Research Track Slide Number 2 Background for this research • The amount of data available for us is increasing almost exponentially. • We need data in order to measure and manage tourism. • Openess movement – encourages transition from private owned information to public and easily accessible information. – You are what you share (Belk, 2014). • Possibilities for innovation. 28.6.2016 2
  3. 3. ENTER 2016 Research Track Slide Number 3 What is open data? • Berners-Lee (2010): • One star open data is available on the web with an open license. • Two star data is also available as machine-readable structured data. • Three star data is also available in non-proprietary format such as CSV instead of excel. • Four star data also uses open standards from W3C (RDF and SPARQL) to identify things, so that people can point at the stuff in the dataset. • Five star data contains all of the above and is also linked to other people's data to provide context. 28.6.2016 3
  4. 4. ENTER 2016 Research Track Slide Number 4 Aim of this research • What is the current state of open data in tourism? – Who are providing open data for tourism purposes? – For what purposes open data is used? – What kind of benefits open data creates for tourism industry? 28.6.2016 4
  5. 5. ENTER 2016 Research Track Slide Number 5 The study • Keyword search in English in Google Scholar, Google and Scopus. • Relevant articles, databases and websites were collected, listed and analysed regarding open data connected to travel and tourism. 28.6.2016 5
  6. 6. ENTER 2016 Research Track Slide Number 6 Identified examples • National and regional tourism statistics: – European Union Open Data Portal https://open- data.europa.eu/en/data 146 tourism data sets – TourMis: http://www.tourmis.info/index_e.html – Brussels: http://opendata.brussels.be/page/home/?flg=e n) – Ottawa: http://data.ottawa.ca/en/ 28.6.2016 6
  7. 7. ENTER 2016 Research Track Slide Number 7 Helsinki • Helsinki Region Infoshare (www.hri.fi/en) – more than 1000 data sets available. – 56 datasets on the database are tagged with a tag 'tourism'. • Events, places, sport sites, statistics, surveys, points-of- interest. 728.6.2016
  8. 8. ENTER 2016 Research Track Slide Number 8 The results Open data type Description Where data has been used Geographic data GPS-locations Mobile applications, websites Event data Description of events, bands playing, timetables, even type Mobile applications, websites Visitor statistics Number of overnights Mobile applications, websites Supply statistics Number of businesses, types of businesses, number and information on attractions and museums Mobile applications, websites Survey data Data from survey studies Mobile applications, websites, academic and business research Supply information Information on travel destinations, attractions, restaurants and happenings. Mobile applications, websites, academic and business research Transit data Timetables Mobile applications, websites Governmental data Tax distribution and collection Mobile applications, websites, academic and business research All of the above Smart Tourism City, augmented reality applications, services that combine data from several sources. 28.6.2016 8
  9. 9. ENTER 2016 Research Track Slide Number 9 Conclusions • Utilization of open data is still at the beginning in the tourism industry. • Open data in tourism is mainly provided by destination management organizations and governmental organizations. • Open data is mainly used to provide content for mobile applications and websites. • Benefit are still limited for tourism industry, but already some innovations can be found. 28.6.2016 9
  10. 10. ENTER 2016 Research Track Slide Number 10 Takeaways • Internet of things combined with open data could provide huge opportunities for tourism industry – Real-time management of destinations and communicating that to customers. • Every time new data is collected possibilities for opening it should be at least thought of. 28.6.2016 10
  11. 11. Questions or comments? Thank you! uef.fi Juho.pesonen@uef.fi https://uef.academia.ed u/JuhoPesonen www.twitter.com/eppuJ

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