A Presentation to the  British Columbia Tourism and Hospitality Education & Training Consortium Learning in Tourism 2005 -...
Who We Are <ul><li>A provincial public university created solely to address the applied and professional knowledge needs o...
Pride in our Contribution to British Columbia, to Canada <ul><li>Providing unique, post-secondary learning that responds t...
A Mandate for Post-Secondary  Education <ul><li>That supports the tourism industry through building capacity with: </li></...
A Mandate for Heritage  Education <ul><li>That creates: </li></ul><ul><ul><li>A destination draw to Vancouver Island  </li...
A Unique Opportunity to Add Value <ul><li>That generates: </li></ul><ul><ul><li>Economic development </li></ul></ul><ul><u...
Our Tourism Vision <ul><li>For visitors   – to facilitate memorable visitor experiences that engage the senses, tap the in...
Why Tourism? <ul><li>Optimize and leverage the attributes of  a public university and national historic  site, both with a...
Unique Challenges = Unique Opportunities <ul><li>Aging heritage infrastructure </li></ul><ul><li>Insufficient learning spa...
Our 1 st  Year Achievements  <ul><ul><li>Tourism Education </li></ul></ul><ul><ul><li>Destination, Accommodation & Product...
20 minutes  to  2 years! Our Approach
<ul><li>To produce tourism graduates who will succeed and lead in the workplace </li></ul><ul><li>To proudly fulfill the u...
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Learning in Tourism

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A presentation to the British Columbia Tourism Education Consortium, Dec 2005 about Royal Roads University and their foray into tourism education and historic site management

Published in: Education, Travel, Business

Learning in Tourism

  1. 1. A Presentation to the British Columbia Tourism and Hospitality Education & Training Consortium Learning in Tourism 2005 - 2015 Dr. Nancy Arsenault Director of Tourism, Outreach & Continuing Studies
  2. 2. Who We Are <ul><li>A provincial public university created solely to address the applied and professional knowledge needs of the global workplace </li></ul><ul><li>A federal national historic site </li></ul><ul><li>An unparalleled niche market opportunity for destination development, visitor experiences, tourism education and economic development </li></ul>
  3. 3. Pride in our Contribution to British Columbia, to Canada <ul><li>Providing unique, post-secondary learning that responds to needs of for the tourism sector </li></ul><ul><li>Safeguarding a Canadian treasure with a $20M heritage liability </li></ul><ul><li>Complementing the market place, not competing </li></ul>
  4. 4. A Mandate for Post-Secondary Education <ul><li>That supports the tourism industry through building capacity with: </li></ul><ul><ul><li>New degrees & certificates </li></ul></ul><ul><ul><li>New professional tourism training & outreach </li></ul></ul><ul><ul><li>New continuing studies programs </li></ul></ul>
  5. 5. A Mandate for Heritage Education <ul><li>That creates: </li></ul><ul><ul><li>A destination draw to Vancouver Island </li></ul></ul><ul><ul><li>New, memorable visitor experiences </li></ul></ul><ul><ul><li>Reasons to visit Victoria and ‘stay an extra day’ </li></ul></ul><ul><ul><li>Opportunities to engage the public </li></ul></ul>
  6. 6. A Unique Opportunity to Add Value <ul><li>That generates: </li></ul><ul><ul><li>Economic development </li></ul></ul><ul><ul><li>Employment </li></ul></ul><ul><ul><li>Partnerships & new business opportunities </li></ul></ul><ul><ul><li>Local, national, and international media awareness </li></ul></ul>
  7. 7. Our Tourism Vision <ul><li>For visitors – to facilitate memorable visitor experiences that engage the senses, tap the intellect, and foster an appreciation of Canada’s natural and cultural heritage. </li></ul><ul><li>For tourism education – to deliver applied academic and professional programs so personally relevant they transform people in ways that enrich them for a lifetime. </li></ul>
  8. 8. Why Tourism? <ul><li>Optimize and leverage the attributes of a public university and national historic site, both with an educational mandate </li></ul><ul><ul><li>Broaden the combined audience reach </li></ul></ul><ul><ul><li>Increase opportunity for public access and education </li></ul></ul><ul><ul><li>Growing global demand </li></ul></ul><ul><li>Generate revenue to offset the preservation of Hatley Park National Historic Site so it may be enjoyed by future generations </li></ul>
  9. 9. Unique Challenges = Unique Opportunities <ul><li>Aging heritage infrastructure </li></ul><ul><li>Insufficient learning space and accommodations </li></ul><ul><li>$20 million deferred maintenance and heritage restoration requirement </li></ul><ul><ul><ul><li>No federal, provincial, municipal funding base </li></ul></ul></ul><ul><li>Growing demand for tourism, tourism human resource capacity, protected spaces </li></ul>“ A public university that is also a tourism destination, a tourism operation, and a tourism partner!”
  10. 10. Our 1 st Year Achievements <ul><ul><li>Tourism Education </li></ul></ul><ul><ul><li>Destination, Accommodation & Product Development </li></ul></ul><ul><ul><li>Launch Hatley Park Brand </li></ul></ul><ul><ul><li>Heritage Sustainability </li></ul></ul><ul><ul><li>Stakeholder Consultation </li></ul></ul><ul><ul><li>2005-2015 Strategic Direction </li></ul></ul>
  11. 11. 20 minutes to 2 years! Our Approach
  12. 12. <ul><li>To produce tourism graduates who will succeed and lead in the workplace </li></ul><ul><li>To proudly fulfill the university’s unique heritage requirement as stewards of Hatley Park National Historic Site </li></ul>Our Global Strategy To become a demonstration site of excellence in tourism education, visitor experiences, and sustainable tourism development.

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