Tourism in Pakistan has significant potential for economic growth and employment. The country offers natural beauty from the Himalayas to the Arabian Sea, as well as cultural and religious heritage sites. However, tourism remains underdeveloped due to a lack of proper tourism infrastructure and security concerns deterring visitors. Developing the tourism industry could reduce unemployment, control rural-urban migration, and stimulate the overall economy through increased demand. The government is working to promote tourism through marketing campaigns and developing attractions, but more investment is still needed to make Pakistan a globally competitive tourism destination.

1. Tourism In Pakistan

2. Tourism in General
Tourism is the movement of individuals from one place to another, that are
geographically distant, for various purposes having a limited period.
• Either trans-national or domestic
• The World Tourism Organization defines tourists as people "traveling to and
staying in places outside their usual environment for not more than one consecutive
year for leisure, business and other purposes".

3. Tourism: Origin and Evolution
• Tourism is a product of modern social arrangements, beginning in western Europe in the 17th century,
although it has antecedents in Classical antiquity.
• Earlier, travel outside a person's local area for leisure was largely confined to wealthy classes. (For example,
Roman Republic and Ancient China)
• Then by the Middle Ages, Christianity, Buddhism, and Islam had traditions of pilgrimage that motivated
even the lower classes to undertake distant journeys.
• Modern tourism can be traced to what was known as the Grand Tour, which was a traditional trip
of Europe

4. South Asia
• South Asia or Southern Asia is the southern region of the Asian continent.
• The current territories of Bangladesh, India, Sri Lanka and Pakistan form the
core countries of South Asia, while Nepal, Bhutan, Afghanistan,
and Maldives are generally included.
• In terms of economy, South Asia is the poorest region in the world
after Sub-Saharan Africa.
• Culturally, very diverse

5. South Asian Association for Regional
Cooperation
• Pakistan
• Afghanistan
• Bangladesh
• Bhutan
• India
• Nepal
• Maldives
• Sri Lanka

6. Geography
• The region is home to a variety of geographical features, such
as glaciers, rainforests, valleys, deserts, and grasslands that are typical of
much larger continents.
• It is surrounded by three water bodies — the Bay of Bengal, the Indian
Ocean and the Arabian Sea — and has acutely varied climate zones.

7. Climate
• South Asia is largely divided into four broad climate zones:
• The northern Indian edge and northern Pakistani uplands have a dry subtropical continental
climate
• The far south of India and southwest Sri Lanka have a equatorial climate
• Most of the peninsula have a tropical climate with variations:
• Hot subtropical climate in northwest India
• Cool winter hot tropical climate in Bangladesh
• Tropical semi-arid climate in the center
• The Himalayas have an Alpine climate

8. Pakistan’s Location and Geography
• The Islamic republic of Pakistan is situated between 24.50 and 36.75 latitude north
and 61 to 75.5 longitudes east.
• Pakistan is located in the mountainous region adjoining central Asia and the middle
east
• 796,096 sq km, Pakistan is the world’s 36th largest country
• Best time to visit- November to April(Southern) and may to October(Northern)
• Mountains- Himalayas , Hindu-kush, Sulaiman
• Population- 182.1 m(Acc. To 2013 data)

10. Brief History
• Before 1947 the land that is now Pakistan was a part of India and
• It was ruled in different periods by local kings and numerous imperial
powers.
• Pakistan's political history began with the birth of the All India Muslim
League in 1906 to protect their interest

11. Places Of Interest
Places Of interest
Gorakh Hill Station
 Is a hill station situated in the Dadu district in the province of Sindh
 Situated at a height of 1,734 meters
 The only hill station in the province of Sindh
Though visits are possible but there is a need of proper hotels / motels in
the area.

12. Pir Sohawa
Pir Sohawa is the most visited place in Islamabad.
 It is located at an elevation of 5000 ft.
 Gives an excellent sight of the capital city.

13. Hingol National Park
The largest national park in Pakistan, located in the Makran coast in
Balochistan
 Covers part of the three districts of Balochistan
 Park also covers a large area where the Hingol river can be
seen and thus this park supports a significant diversity of bird and fish.

14. Khewra Salt Mine
World’s second largest salt mine, located in Khewra.
It is a major tourist attraction with around 250,000 tourist come here every
year.
There’s a train that takes visitors inside the mine.

15. Lahore Fort
Lahore Fort, also called “Shahi Qila” is a fort in the historical city of Lahore.
 The Fort is connected with the Badshahi mosque through Alamgiri Gate.
 The fort was built during the reign of Akbar in 1605.
The design of the fort is a pristine depiction of the Muslim architecture

16. Khyber Pass
Khyber pass is a passage connecting Pakistan and Afghanistan.
Its starting point is Peshawar, Pakistan and it ends up opening in Kabul,
Afghanistan.
Cutting through the Hindukush mountains, this passage is of main
importance because of trading purposes.

17. Minar e Pakistan
Minar e Pakistan is a historical landmark that was built as a memorial for the Pakistan
Resolution in 1968 in Lahore.
The tall minaret stands to represent a mix of Mughal and modern architecture.
This minaret is housed with an elevator to take the visitors up the 62 meter heighted
tower.
Views of the city Lahore can also be seen from the top.

18. Reasons for Travelling to Pakistan
• Adventure tourism -snow cladded high peaks,trekking ,jeep safari,
mountaineering
• Eco tourism -ayubia national park, bird watching,white water sports
• Spiritual tourism - sikhism,islam
• Heritage tourism - shahjahan mosque, uchch sharif
• Sports tourism -golf,white water rafting,rock climbing
• Cuisine tourism -kabab, keema, biryani etc.

19. Tourism Marketing Campaign
• Production of tourist literature
• Distribution of tourist literature through TICs, PIA offices, travel agents,
tour operators, hoteliers, Pakistan missions abroad etc.
• Familiarization trips for foreign & local travel writers/tour operators
• Advertising in domestic and foreign media.
• Participation in international conventions, fairs, exhibitions, workshops etc.
independently or in conjunction with tour operators, airlines and hoteliers

21. Economic and financial aspects of tourism in
Pakistan
• Tourism in Pakistan has been stated by the Lonely Planet magazine as being the
tourism industry's "next big thing
• Demand for products increase which would stimulate the economy
• Reduce the unemployment rate in the country
• Rural-urban migration will be controlled
• Exposure to foreign people and media would result in more skilled workforce
overall economic well being.
• The overall balance of payments is still negative

22. Economic data…
• Gross domestic product (current US$ billions), 2011 ............................... 210.2
• Gross domestic product (current PPP, $) per capita, 2011.................... 2,785.8
• Real GDP growth (percent), 2011 ..................................................................... 3.0
• T&T economy GDP (US$ millions) .....................................................15,705
• T&T economy employment (1,000 jobs) ..............................................3,853
• International tourist arrivals (thousands), 2010 .....................................906.8
• International tourism receipts (US$, millions), 2011 ..............................358.0

23. People employed in tourism and hospitality
sector
• Tourism is labor intensive and provides an ideal mechanism for increasing
employment in the service sector
• hotels, restaurants and travel agents/tour operators and other tourism
services such as airlines, road transport, souvenir shops etc provide
employment to a large number of people besides paying taxes, license and
registration fee etc.

24. References
• http://jang.com.pk/thenews/jan2009-weekly/busrev-19-01-2009/p2.htm
• http://data.worldbank.org/indicator/ST.INT.DPRT
• http://www.ukessays.com/essays/tourism/analysis-of-the-tourism-industry-in-
pakistan-tourism-essay.php
• http://www.tourism.gov.pk/
• http://www.tourism.gov.pk/