Tourism in Pakistan has been identified as an emerging industry with potential for growth. Pakistan offers diverse cultural and natural attractions that drew over 1 million visitors in 2012, though terrorism and natural disasters pose challenges. Some of Pakistan's most notable tourist destinations highlighted in the document include the Swat Valley, with its mountains and river; the Badshahi Mosque, the second largest mosque in South Asia; and the ancient ruins of Mohenjo-daro, a well-preserved Indus Valley civilization site designated a UNESCO World Heritage Site.