Sri Lanka is a South Asian island country located in the Indian Ocean with a population of 20 million. It has a diverse landscape including beaches, forests, wildlife, and historical sites. Tourism is a major industry, attracting over 2 million visitors in 2016 and contributing $3 billion to GDP. The government aims to further develop tourism through improving infrastructure, promoting cultural and nature-based activities, and establishing tourism zones. Sri Lanka offers memorable experiences including beaches, tea production, Ayurvedic wellness, festivals, diving, and glimpses of its ancient civilizations.

1. Ayubowan!May you be blessed with a long life!

2. Country Profile
• Located in the southern tip of the
Indian Ocean.
• Colombo is the Commercial Capital and
the largest city.
• Size of the Island is about 65,610 sqkm.
• Multi ethnic and Multi religious
country.
• Population is around 20Million and the
density is 309 sq km.
• GDP is $233 Billion and the Per capita PPP
is $11,069.
• With nearly 1600 km of palm fringed
Coastline.
Profile of Sri Lanka

3. Vision of Sri
Lanka
“To be recognised as the desired destination for
memorable, authentic and diverse experiences.”

4. Mind Blowing Blue Waters!
Mighty Elephants !
Majestic past!
Ceylon tea !Greatest Adventure ! Feel the Ecstasy!
Why Sri Lanka?
Undying Heritage !

5. Tourism Sri Lanka
• Attracted 2million tourists in 2016
and recording 14% year on year
growth.
• 3billion US$ was contributed
towards GDP in 2015 and estimated
3.6 billion US$ in 2016.
• The Nation Brand of Sri Lanka
recorded 9% growth in 2016 with a
brand value of 74US$ Billion in 2016.
855,975
1,005,605
1,274,593
1,527,153
1,798,380
2,200,000
2,600,000
3,100,000
3,800,000
4,500,000
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
2011 2012 2013 2014 2015 2016
(Est)
2017
(Est)
2018
(Est)
2019
(Est)
2020
(Est)
Growth of Tourist Arrivals
2011 - 2020

6. Golden beaches washed with
aquamarine waves and eternal
sunshine…

7. • Sri Lanka is the ideal destination for beach bums
worldwide.
• With nearly 1600 km of palm fringed Coastline.
• Perfect for surfing, windsurfing, Kite Surfing,
kayaking, yachting, water skiing, scuba diving.
• Arugam Bay, the Surfing Capital of the Asia.
• Unawatuna, the Best Beach of the world.
• Best swimming and snorkelling locations
around Nilaveli, Trinco and Passikudah.
• The ocean of Sri Lanka is home to mighty blue
whales, sperm whales and dolphins.
• Best diving experiences with underwater
wonderlands and ancient ship wrecks.
• Beach volleyball is popular among western
travellers.

8. Enter a time when men tamed the
rocks, filled oceans & built cities in
the sky…

9. Sri Lanka expands it’s
history over 3000 years.
• UNESCO is declared six archaeological World
Heritage Sites.
• Ancient monuments and temples in the ruined
cities of Anuradhapura and Polonnaruwa.
• Cave temple of Dambulla and Seegiriya Rock
Fortrus built in 3rd Century BC.
• Dalada Maligawa which houses the sacred
tooth relic of Lord Buddha.
• Dutch Fort at Galle, the best preserved in Asia.

10. A wild and untamed Sri Lanka
filled with natural wonders!

11.  Nearly 16% of the animals and 23% of plants
that are found are endemic to the country.
 Birds are the glory of the Sri Lankan wildlife.
 The highest amphibian species density in the
world with a high concentration in the Sinharaja
rainforest, designated as a UNESCO World
Heritage Site.
 13% of Sri Lanka conserved as national parks,
reserves, sanctuaries and jungle corridors.
 A safari in one of the 14 national wildlife parks
offers the chance to see some of Sri Lanka’s 91
mammals (16 endemic)
 Sri Lanka, One of 34 world biodiversity hot
spots.

12. Rejuvenate with Sri
Lankan Ayurveda….

13. • The country’s traditional healing system,
Ayurveda has been perfected over more than five
thousand years.
• Meditation plays a large role in maintaining a
perfect mental health.
• Sri Lanka has always been a place that refreshes
mind, body and wellness.
• This is the oldest and most holistic medical system
available in the world.

14. Festivals Year
Around…

15. • A legacy of colourful festivals relating
to Buddhist, Hindu, Muslim and
Christian religions.
• Sri Lanka’s most tourist-oriented
festival is the Kandy Esala Perahera.
• Pilgrimage season to 2200m mountain
“Adam’s Peak”, venerated by all
Religions.

16. Essence of Sri Lanka !

17. • Ceylon tea, was recognised as the best
ethically produced tea in the world.
• Ceylon Tea Board established in 1867,
celebrates it’s 150th Anniversary in 2017.
• The cultivation of many types of rice,
spices, vegetables and fruit ensures that
Sri Lanka enjoys a varied and delicious
cuisine.
• The widest variety of precious stones
among the world’s gem producing
countries.
• Sri Lankan cinnamon is one of the best
choice of the traveller.

18. Hotels &
Accommodations
• Star Class Tourist
Hotels
• Bungalows
• Boutique Hotels
• Boutique villas
• Guest Houses
• Heritage bungalows
• Home Stay Units
• Jungle cabins
• Tree-houses
• Eco-lodges
• Camping Huts
• Luxury Apartments

19. Presence of international hotel chains

20. POLICY
FRAMEWORK TO
SUPPORT
INVESTORS AND
TRADE
• Elimination of various tax regimes introduced by provincial councils.
• Unifying the regulatory environment.
• Removing taxes on the branded products, thereby creating opportunities
to promote shopping and entertainment.
• Duty Relief on for Water Sports Equipment.
• Registration of Yacht & Yacht services.
• Simplifying the investment approval process by setting up of a “One Stop
Shop” for tourism related investments.
• Streamlining the process of alienating government land for tourism
development projects.
• Proposed Tourism Zone development (Eastern region (Trincomalee,
Batticalloa, Chilaw, Kalpitiya) and Eco Tourism Triangle (Ella Badulla
Monaragala).
• Promotion of Cultural Tourism, Medical & Education Tourism and Water
Sports.
• Efficiently and effectively connectivity with Domestic Air Services.
• Encourage to establishment of Tourism Training, Entertainment,
Research, New Product Development.

21. Endorsements 2017
• Where to Go in 2017, The 20 destinations that
will be especially hot this year | Bloomberg.
• Galle, Sri Lanka, top winter trips of 2017 for
the warm weather | National Geographic
Travel.
• Best Places to Travel in 2017 | The Rough
Guide, UK.
• The 10 Hottest Travel Destinations of 2017 |
Vogue, UK.
• Sri Lanka, The most fashionable place to
travel |Vogue, Paris.

22. Future Prospects

23. Proposed Project

24. Proposed Project

25. Hon. John Amaratunga (MP)
Ministry Of Tourism Development
And Christian Religious Affairs
Hon. Ranil Wickremesinghe
The Prime Minister
of the Democratic Socialist Republic of Sri Lanka
His Excellency Maithripala Sirisena
The President
of the Democratic Socialist Republic of Sri Lanka

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More Information
Please Contacts:
Prepared by :
Sri Lanka Tourism Development Authority
Presented by:
A.M.Jaufer
President
Chamber of Tourism Industry - Sri Lanka