Tourism

TourismAssessment 2:
Online Information
Resource (Group
four’s presentation)
Sharni Carroll
Kim Sardi
Julian Aguirre
Anita Savicin

Sharni
Kim
Creativity
Theme: Online marketing
Theme: Cost effectiveness
.
Theme: Domestic
Subtopic: Cultural tourism
Julian

What is the best way to online market
your piece of the world?
According to Greg Richards (2011, p.12) recent growth of cultural tourism has motivated countries around the world to
increase and develop new cultural attractions and cultural tourism marketing strategies to stay ahead of the game in
this lucrative market. He believes in order to succeed in this market, “regions not only need to have a good supply of
cultural attractions and events, but they also need to be able to meet stiff international competition through effective
marketing”. (Richards, 2011, p.12)
YouTube Twitter
Facebook
Some popular tourism websites:
•www.southamericatourism.com/
•www.visitbritain.com/en/AU
•www.australia.com
•http://www.tourism.gov.my/en/au
•http://www.discoveramerica.com
Apps
Popular digital platforms used for online marketing

Home Rentals – moves you into neigbourhoods
and is often cheaper than hotels
Communal Living– working
and living in communities
Heritage locations - many exist in
low cost countries
A great way to immerse
yourself in a country's society
Cost effective travel
(move mouse over headings)
Cultural Tourism

Cultural TourismDomestic
Cultural tourism within Australia is evident in many territories. Involving the lifestyle and culture of a specific region, over 50 per cent
of tourists coming to Australia take part in at least one cultural or heritage activity during their stay. On a domestic front the most
popular activities were visiting museums or galleries followed by visiting historical buildings or sites.
Some great cultural tourist locations by state:
ACT
- Parliament House where you can learn about the democracy of Australia -The Australian War Memorial commemorating those who lost their
lives in war - The National Gallery of Australia home to the best art works of Australia, as well as a great selection of Aboriginal art.
-The national Museum of Australia details Australia’s heritage from Aboriginals to European settlement.
NT
- Darwin, the largest city in the northern with a rich history regarding war in Australia.
-Kakadu National Park, a diverse assortment of geographical sites and flora and fauna, owned by the Australian Aboriginals and leased back to
the government.
-Uluru (ayers rock) sacred to the Aboriginals and is filled with Aboriginal myths and legends from the past.
NSW
- The rocks, home to many old buildings detailing the past of Sydney.
- Mutawintji National Park in outback NSW home to fabulous ancient Aboriginal rock art
- Armidale and Regional Aboriginal Culture Centre and Keeping Place and Broken Hill Art Gallery, home to authentic Aboriginal Art.
QLD
- Brisbane home to cultural locations such as City Hall, Old Government House, Anzac Square and St. Stephens Cathedral
-Army Museum of North Queensland, free entry to a museum full of war history.
SA
- Kangaroo Island, home to Australia’s most beautiful creatures in their natural habitat.
-Flinders Ranges and Outback, home to some 12000 year old Aboriginal art.
TAS
- Hobart, home to great Australian history being originally a convict state. -Port Arthur, an English convict settlement in the 1800’s
-Richmond, the oldest historic town in Tasmania
VIC
- Melbourne, cosmopolitan city considered the aussie capital of sport. -The Immigration museum, gives a feel of how Australia became such a
diverse culture.
-National Gallery of Melbourne -Gold Treasury Museum, great for exploring the history of Melbourne
WA -
-Western Australia Museum, home to the history of the area.
-Perth Cultural Center, home of the Art Gallery of Western Australia
Uluru (Ayers Rock)
National Museum Of Australia
The Rocks, Sydney

Sharni
Kim
Creativity
Theme: Domestic
.
Theme: International
Subtopic: Eco tourism
Julian
Anita

Does travelling green necessarily mean we
have to pay more?
Ecotourism is a relatively new concept around the world and is often misunderstood and labelled as expensive. However, in an
article titled “Leave only footprints, take only memories” (Good Planet, 2008) on it explains, “It is often thought that ecotourism
holidays are more expensive than mass tourism holidays to the same destination with the same standard of accommodation,
but this is not always the case”. Due to its youth, it is hard to price ecotourism holidays. However, a recent survey showed
experienced eco-tourists are willing to spend up to $1,001-$1,500 per trip. (The International Ecotourism Society, 2000, p.2)
See Costas Christ’s (2007) top ten places in the world where he believes ecotourism is making a difference.
Turks and Caicos
Islands
Kenya
Belize
Canada
Dubai
Brazil
Gabon
Laos
Ireland
Greece

Best Eco Friendly Holidays
Top 3 Australia locations
Involves travel to natural destinations
Minimises Impact
Builds environmental awareness Financial
benefits for conservation
Empowerment for local people;
Respects local culture
http://www.untamedpath.com/Ecotourism/defining.html
What is it?
Why Eco
Tourism
http://www.responsibletravel.com/
http://www.ozeco.com.au/
(move mouse
over
headings)
Eco-Tourism – Domestic holidays
Responsible travel provides something to suit all interests and budgets
while still ensuring minimal impact to the environment.
Locations

Eco Tourism
International
Based on ecological life and locations tourists will often seek fragile, pristine and undisturbed natural areas such as jungles, wildlife
parks or rivers with the purpose of sightseeing but also being educated and helping the development of these fragile and perhaps
endangered areas. It can be said that thanks to its development ecotourism is perhaps an international organisation, in charge of
conservation of ecological life and communities.
www.ecotourism.org is home to the international ecotourism society and here there is a vast range of information regarding their
programs, workshops and informative resources as well as the opportunity to become an ecotourism professional, a traveller or a
student.
The following are considered the best locations for an eco adventure around the world:
- The Caiman Ecological Refuge located in Brazil, protecting the largest wetland’s in the world
- Al Maha Desert Resort, a deser Oasis in Dubai is one of the best ecotourism models in the world
- Tatshenshini-Alsek River in Canada connected to Alaska’s Glacier Bay now forms one of the largest trans-border national parks in
the world
- Gladden marine reserve in Belize, an aquamarine elbow formed by The Mesoamerican Reef
- Samburu biodiversity conversation zone in Kenya, home to 20 per cent of endangered Grevy Zebras
- National Parks in Gabon, the greatest expanse of rainforest in Africa.
- Laos, considered the eco-nation, is home to 20 national parks 49 ethnic groups and countless species of birds and animals.
- Costa Rica, widely known for its propagation of wildlife refuges and the diversity of its animals and plants.
- The fjords in Norway, filled with snow capped mountains, tumbling waterfalls and crystal clear waters.
- Containing both part of the Amazon rainforest and the Galapagos Islands Ecuador it is a dream for Eco tourists alike.
Ecuador
The fjords,
Norway
Caiman Ecological Refuge,
Brazil

Sharni
Kim
Creativity
.
Subtopic: Religious tourism
Julian
Anita

In stark contrast to
ecotourism, religious
tourism and faith-
based travel is the
oldest type of travel in
the world.
(International
Conference on
Religious Tourism and
Tolerance, 2013)
International
religious tourism
While a recent study
reported by the Associate
Press found that Israel
was the number one
preference of faith-based
travellers followed by
Italy and then England.
(Tarlow, 2010)
It is estimated that in the
US alone some 25% of
the travelling public is
interested in faith-based
tourism. (Tarlow, 2010)

Religious Tourism - Online Marketing
Fellowship
Intent
Spiritual Intent
Religious
destination
Religious travel
is
Marketing
Examples
(move mouse over
headings)
Marketing
Examples
(move mouse over
headings)
Blogs
Community forum
Online Guides
Selling ideaSelling idea Selling experienceSelling experienceSelling the locationSelling the location
Social Media
Pop-up adverts
Retail Subscriptions
Search Engines
Content Community
Online Travel Agents
Web Journals
Religious websites

Religious TourismCost Effectiveness
Religious tourism is usually based around holy cities or holy sites, the most famous being Jerusalem, Mecca and Varanasi. The
Church of Nativity, The Western Wall, Brahma Temple at Pushkar and the Kaabah are the most famous holy sites for religious
tourism. Religious Tours can be accessed through some travel agencies or through the Church and they will usually compromise of
10 days, varying in price depending on the location.
Some of the most cost effective tours are the Faith Based Travel tours:
www.affordabletours.com offers these in the worldwide religious travel section. They vary from $1899 for 10 days to up to $4300 for 15
days for varying locations.
www.trafalgar.com is possibly the most cost effective place for a planned and organized religious tour. Offering a variety of
destinations, travel options, travel styles, times and deals it offers a cost effective way to plan religious trips and tours.
Jerusalem
Kaabah

Sharni
Kim
Creativity
Theme: Domestic
.
Subtopic: Volunteer tourism
Julian
Anita

In 2010,
6.4 million
people
volunteered in
Australia
(Volunteering Australia,
2011)
In 1995,
3.3 million
people
volunteered
in Australia
(Volunteering Australia,
2011)
Want to be a voluntourist
“Down Under”?
We all love a good holiday from work but it seems Aussies
are trying out a new way of taking a break by staying within
the borders and volunteering in different parts of the
country. According to Volunteering Australia (2011),
volunteering while on holidays or “voluntourism” as some
people like to call it, is becoming more and more popular
among Australians.

Volunteer Tourism
International
What is it?
Why do it?
“Travel which includes
volunteering for a charitable
cause.”
Palestine
Borneo
Cambodia
Australia
To contribute to
communities in need,
provide skills free of charge
to gain more experience
(move mouse
over
headings)
Society, environment,
volunteers, NGO's, economy.
Impact to

Volunteer Tourism
Online Marketing
The online marketing of volunteer tourism is perhaps not as marketed as other types of tourism. However it has become much more
popular, especially amongst school and university students who look to boost their resume and experiences. There is now a vast
amount of online marketing, primarily online websites both national and international where those who are interested can find a
variety of volunteerism opportunities to match what they are looking for.
The following websites are recommended for those interested in volunteerism, providing a wide range of opportunities and choice
including country, length and type of work desired:
www.i-to-i.com
www.voluntourism.com
www.volunteerinternational.org
Alternatively regular travel websites such as www.cheaptickets.com offer volunteer vacation sections, for those wanting to help but
with limited budgets.
www.i-to-i.com
International volunteers
program association
locations

Conclusion
In this group presentation, four different aspects of tourism have been
thoroughly explored and researched. Obviously there are so many
reasons that motivate people to leave home whether it’s to explore the
world, take a break from work, religious reasons or to embrace new
culture. Florin Nedelcu (2010) wrote, “For some people, a week on a
cruise ship or all-inclusive beach resort is pure torture. Others prefer
museums and a posh hotel over a hike through a national park.”
Everyone has different things that compel them to travel – what’s yours?

Reference list
Australian Bureau of Statistics (2008). Cultural Tourism. Australia Council for the Arts. Retrieved 18
May, 2013 from http://www.australiacouncil.gov.au/resources/reports_and_publications/subjects/artssector/culturaltourism
Christ C (2007). The Best Green Adventures on Earth. National Geographic. Retrieved May 18, 2013 from
http://www.nationalgeographic.com/adventure/travel/eco-travel/index.html
ClickforAustralia (2013). Directory for things to do and see in Australia. Click for Australia. Retrieved 19 May, 2013 from
http://www.clickforaustralia.com/NationalSitestoSee.htm
http://www.ecotourism.org
Good Planet (2008, July 17). Leave only footprints, take only memories. Retrieved May 18, 2013 from
http://www.goodplanet.info/eng/Society/Tourism/Ecotourism
International Conference on Religious Tourism and Tolerance (2013). Aims and Scope. Retrieved May 18, 2013 from http://rtt2013.konya.edu.tr/index.php
International Ecotourism Society (2000). Ecotourism Statistical Fact Sheet, p. 2. Retrieved May 18, 2013 from
http://www.active-tourism.com/factsEcotourism1.pdf
http://www.i-to-i.com/
Nature & Kind Travel (2013) BRAZIL: Caiman Ecological Refuge. Nature & Kind Travel. Retrieved May 18, 2013 from
http://travel.natureandkindclub.com/product/brazil-caiman-ecological-refuge-places-to-stay/
Nedelcu F (2010, August 6). 5 Types of Alternative Tourism. Hotel Club. Retrieved May 18, 2013 from
http://www.hotelclub.com/blog/5-types-of-alternative-tourism/
Richards G (2011). Tourism trends: Tourism, culture and cultural routes, p. 12. Retrieved May 18, 2013 from
http://www.academia.edu/1473475/Tourism_trends_Tourism_culture_and_cultural_routes
Sarah S (2013). Top Five Destinations for Ecotourism. Independent Traveler. Retrieved May 18, 2013 from http://www.independenttraveler.com/travel-
tips/none/top-five-destinations-for-ecotourismen.wikipidea.org
Tarlow P (2010, January). Religious and Pilgrimage Tourism e-Newsletter, Issue 33. Retrieved May 18, 2013 from
http://www.destinationworld.info/newsletter/feature65.html
Trafalgar (2013). Wonders of the Holy Land 2013. Trafalgar. Retrieved 18 May 2013 from
http://www.trafalgar.com/aus/offers/special-offers/wonders-of-the-holy-land?gclid=CLbroN6Rn7cCFUodpQodKkcAdw
Volunteering Australia (2011). The latest picture of volunteering in Australia. Retrieved May 18, 2013 from http://www.volunteeringaustralia.org/Volunteering-
Facts/-Statistics/The-latest-picture-of-volunteering-in-Australia-.asp

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