This presentation should give the viewer an overview of non-profit management as it relates to museums, specifically the Cleveland Museum of Natural History.

1. KATHRYN HOUSEL
photo provided by cmnh.org

2. TO INSPIRE, THROUGH SCIENCE AND EDUCATION, A
PASSION FOR NATURE, THE PROTECTION OF NATURAL
DIVERSITY, THE FOSTERING OF HEALTH AND LEADERSHIP
TO A SUSTAINABLE FUTURE.”
CMNH.ORG
MISSION

3. HISTORY
▸ The Museum’s beginnings were very humble. In the 1800’s a group of
twenty six young men would meet at a two room wooden building that
was filled with various mounted birds and mammals comically referred to
as the “Ark.” It officially became known as the Museum of Natural History
in 1920 on December 13. Through the years the museum has sponsored
countless exhibitions, including a trip to Ethiopia in 1974 which aided in
the discovery of the now famous 3 million year old hominid ancestor, Lucy.
The museum has been a key player in the preservation of thousands of
natural habitats, provided hours of education to children and adults, and
acquired tons of precious cultural materials. Today, the museum attracts
world renowned scientists for research and, “Is considered one of the
finest institutions of its kind in North America.” (cmnh.org)

4. CAPACITY BUILDING
STAYING TRUE TO THEIR MISSION THE MUSEUM HAS DIVERSIFIED THEIR PROGRAMS TO ENCOMPASS
A WIDE VARIETY OF INTERESTS IN ADDITION TO HIRING EXPERTS OF SCIENTIFIC FIELDS
▸ Research
▸ Labs, Funding, Exhibitions
▸ Education
▸ School Programs, Teacher
Resources, Early Childhood
Programs
▸ Community Building
▸ Community Lectures, Family
Friendly Days,
photo provided by cmnh.org

5. CAPACITY BUILDING
STAYING TRUE TO THEIR MISSION THE MUSEUM HAS DIVERSIFIED THEIR PROGRAMS TO ENCOMPASS A WIDE VARIETY OF INTERESTS
IN ADDITION TO HIRING EXPERTS OF SCIENTIFIC FIELDS
▸ Huge Online Presence
▸ Website, Youtube Channel, Facebook
Account, Twitter Account, etc
▸ Natural Habitat Preservation
▸ to date CMNH has preserved 6,400 acres
of land
▸ Experts
▸ Example: Dr. Yohannes (Haile-Selassie)
Ambaye, curator and head of physical
anthropology, has been apart of multiple
scientific teams that have discovered early
humans like Lucy and Ardipithecus
photo provided by cmnh.org
photo provided by cmnh.org

6. LEADERSHIP
EVALYN GATES
▸ Hired in 2010
▸ Nonprofit and Museum Experience
▸ Aids Dr. Gates with the challenges of a
nonprofit business.
▸ Cosmologist & Astrophysicist
▸ Her history and expertise as a scientist
aids Dr. Gates in collaborations with
other scientists
photo provided by cleveland.com

7. “SPEND MORE THAN A FEW MINUTES
IN GATES' COMPANY AND YOU'LL
NOTICE HOW OFTEN WORDS LIKE
"INVITING," "ENGAGING" AND "FUN"
POP UP AS SHE TALKS ABOUT HER
VISION FOR THE NATURAL HISTORY
MUSEUM, AND ABOUT SCIENCE IN
GENERAL.”
cleveland.com
LEADERSHIP

8. LEADERSHIP
BOARD OF DIRECTORS
▸ The value the Museum puts on their Board members and the
sense of fulfillment the board members must feel is evident by
the large number of Honorary and Life Trustees which number 15
and 9 respectively. Their Active board members number 44 with
4 officers and 2 Ex-officio Trustees. (trustees who also hold
another position)

9. ACCOUNTABILITY
ACCOUNTABILITY IS MAINLY OVERSEEN BY THE BOARD OF TRUSTEES WHO HAVE BEEN WORKING VERY HARD TO IMPLEMENT
VARIOUS ELEMENTS OF ACCOUNTABILITY AND TRANSPARENCY. ACCORDING TO CHARITY NAVIGATOR, SINCE 2009, CNHM HAS
▸ Audited financials prepared by independent accountant
▸ Does Not Provide Loan(s) to or Receive Loan(s) From related parties Documents
Board Meeting Minutes
▸ Provided copy of Form 990 to organization's governing body in advance of filing
▸ Conflict of Interest Policy
▸ Whistleblower Policy
▸ Records Retention Policy
▸ CEO listed with salary
▸ Process for determining CEO compensation
▸ Does Not Compensate Any Board Members

10. ACCOUNTABILITY
ADDITIONALLY, THE CNHM HAS MADE THE FOLLOWING READILY ACCESSIBLE ON THEIR WEBSITE.
▸ Donor Privacy Policy
▸ Board Members Listed
▸ Audited Financials
▸ Form 990
▸ Key staff listed
▸ Currently, the Museum has a three star rating with an overall
financial score of 85.66% and an overall Accountability &
Transparency score of 97%.(charitynavigator.org)

11. FINANCIALS
AS OF JUNE 2014
▸ Funding
▸ 93.8% of the total income came from, contributions, gifts, and
grants (charitynavigator.org)
▸ 4% from government grants (charitynavigator.org)
▸ 2.2% from membership fees. (charitynavigator.org)
▸ 37 years in a row with a balanced operating budget (cmh.org)
▸ Fundraising
▸ Gala Dinners
▸ Outside Organizational Support
▸ Example: Women’s Committee est. 1940
▸ Risk Management
▸ "The museum has always been managed to be fiscally
conservative," says trustee Smith. "Our policy is we don't build
what we can't pay for. We will continue to follow that
conservative strategy.”(cleveland.com)
photo provided by charitynavigator.org

12. CAPITAL CAMPAIGN
$150 MILLION CAPITAL CAMPAIGN FOR THE REHABILITATION OF THE SIXTY YEAR OLD
BUILDING AND EXHIBIT AREAS TO BE COMPLETED BY THEIR CENTENNIAL IN 2020
▸ CMNH has been able to raise about $50 million.(cleveland.com)
This was enough to begin the first phase of the renovation this
past June which includes the relocation of the Perkins Wildlife
Center, a 300-space parking garage and a West Garden.
▸ The link provided was found on the Museum’s website within the
Centennial Campaign tab located in About US. It is a beautiful
video that excites the watcher while explaining the whys and
hows of the renovation.
▸ https://www.youtube.com/watch?v=ksmAPEmHE3o

13. HUMAN RESOURCES
CMNH EMPLOYS 39 KEY STAFF
▸ Administration,
▸ Operations,
▸ Research and
Collections,
▸ Development,
▸ Education,
▸ Exhibits,
▸ GreenCityBlue
Lake Institute,
▸ IT & Network,
▸ Marketing &
Communication
▸ Building
Operations
▸ Protection
Services
▸ Wildlife
Resources
photo provided by cmnh.org
photo provided by cmnh.org: redmond blog

14. VOLUNTEERS
BETWEEN THE INTERNS AND THE VOLUNTEERS A LOT OF WORK IS ACCOMPLISHED THAT WOULD OTHERWISE HAVE TO BE DONE BY
THE PROFESSIONALS.
▸ Volunteers fill out a form which is
found online and specifies their area
of interest, such as:
▸ Research Lab Assistant
▸ Tour Guide
▸ Aid in Youth Programs
▸ Take Care of the Animals in the
Wildlife Resource Area
▸ Administrative Work
photo provided by cmnh.org

15. PROGRAMS
CMNH HAS AN ABUNDANCE OF PROGRAMS INCLUDING
COLLECTIONS & RESEARCH
▸ Funds local, national, and international expeditions to acquire cultural
material for research and museum promotion
▸ The Perkins Wildlife Center’s American Bald Eagle-breeding program.
▸ Free Lectures Series:
▸ Explorer
▸ Frontiers of Astronomy
▸ Cleveland Archaeological Society

16. PROGRAMS
EDUCATION
▸ School Programs
▸ Teacher Resources
▸ Science Resource Center
▸ Early Childhood Programs
▸ Youth and Family Programs
▸ Adult Classes and Field
Trips
▸ Homeschool Programs
▸ Adopt a Student Program
(Kirtland Society)
▸ Naturalist Certificate
▸ Pinnacle Award Winner For
Their Distance Learning
Program

17. MARKETING
CMNH
▸ YouTube Channel
▸ Facebook
▸ Twitter
▸ Weekly E-Newsletters
▸ Flyers
▸ Linkedin
▸ Capital Campaign Video

18. photo provided by cmnh.org photo provided by cmnh.org
photo provided by Facebook..com

19. MAKING A DIFFERENCETHE CLEVELAND MUSEUM OF NATURAL HISTORY PROVIDES SO MUCH FOR THE CITY OF CLEVELAND,
SURROUNDING COMMUNITIES, AND THE SCIENTIFIC WORLD. WITHOUT THE MUSEUM OF NATURAL HISTORY
THOUSANDS OF ACRES OF LAND WOULD HAVE BEEN DEVELOPED TO ACCOMMODATE URBAN SPRAWL AND
NUMEROUS STUDENTS WOULD NOT HAVE BEEN PROVIDED WITH QUALITY TEACHING IN A VARIETY OF
SCIENTIFIC FIELDS. THE MUSEUM PROVIDES SCIENTIST FUNDING AND LABS TO PERFORM THEIR
RESEARCH NOT TO MENTION PROVIDING THE WORLD WITH SCIENTIFIC KNOWLEDGE.

20. BIBLIOGRAPHY
▸ Home | Cleveland Museum of Natural History." Home | Cleveland Museum of Natural History. Cleveland Museum of Natural
History, n.d. Web. 7 Oct. 2015.
▸ Dealer, Steven Litt The Plain. "Cleveland Museum of Natural History Breaks Ground on $20M Phase I of $150M Expansion."
Cleveland.com. N.p., 15 June 2015. Web. 9 Nov. 2015.
▸ Dealer, John Mangels The Plain. "Evalyn Gates Takes Helm at Cleveland Museum of Natural History as Expansion Plans Gel."
Cleveland.com. N.p., 9 July 2010. Web. 9 Nov. 2015.
▸ "Charity Navigator Rating - Cleveland Museum of Natural History." Charity Navigator. Charity Navigator, June 2014. Web. 9
Nov. 2015.
▸ Pictures:
▸ Home | Cleveland Museum of Natural History." Home | Cleveland Museum of Natural History. Cleveland Museum of
Natural History, n.d. Web. 7 Oct. 2015.
▸ Mull, Eric. Evalyn Gates. 2012. Clevelandmagazine.com, Cleveland.
▸ "Charity Navigator Rating - Cleveland Museum of Natural History." Charity Navigator. Charity Navigator, June 2014. Web.
9 Nov. 2015.
▸ "Facebook Logo." Cleveland Museum of Natural History. Cleveland Museum of Natural History, n.d. Web. 15 Nov. 2015.