Tough love is a parenting and relationship technique where consequences are enforced to encourage positive behavior change. It is commonly used by parents of those aged 20-35 and can be learned about through parenting forums and television shows. While tough love aims to be caring, there is a risk of it crossing into bullying if not used judiciously and in balance with expressions of love and support. Guidance from experienced parents and professionals can help determine when and how to appropriately employ tough love.