Total Quality Management (TQM) is a management philosophy focused on customer satisfaction by setting standards for quality, processes, products, suppliers, and vendors. It originated from the work of W. Edwards Deming and J.M. Juran in helping Japanese companies rebuild after World War 2. TQM integrates management techniques, improvement efforts, and tools to provide high quality products and services, increase productivity, and enhance competitive position through higher quality at lower prices.

1. TOTAL QUALITY
MANAGEMENT

3. TOTAL QUALITY MANAGEMENT
MEANING
 It is the management philosophy to set standards to
measure quality, process, product, supply chain, vendors
so as to delight your customer.
 Is an enhancement to the traditional way of doing
business.
 It is a proven technique to guarantee survival in world.

4. DIAGRAM
TOTAL QUALITY MANAGEMENT
COMPLETE VARIOUS DEFINITIONS ART OF MANAGING,
GIVING DIRECTION,
GETTING THINGS DONE.

5. ORIGIN
 Total quality management owes its origin to two
americans: w.Edwards deming & j.M.Juran who launched
it first in Japan, which was on the process of rebuilding its
economy devastated by world war- 2nd.

6. EVOLUTION OF TQM

7. INTRODUCTION
 Total quality management is for the most part common
sense.
 Analyzing the three words, we have : Total - made up of
whole, Quality – Degree of excellence a product or service
provides, Management - Act, art or manner of handling,
controlling, directing etc.
 Is an application of quantitative methods and human
resources to improve all the processes within an
organization.

8.  It integrates fundamental management
techniques, existing improvements efforts and technical
tools under a disciplined approach.
 The purpose of TQM is to provide a quality product
and/or service to customers, which will in turn increase
productivity.
 With a higher quality product and lower
price, competitive position in the market place will be
enhanced.

9. OBSTACLES
 Lack of management commitment.
 Inability to change.
 Improper planning.
 Lack of training.
 Improper organization.
 Ineffectiveness measurement technique.
 Lack of resources and data.
 Inadequate attention to internal and external customer.

10.  Inadequate use of employee empowerment and
motivation.
 Lack of will for continuous improvement.

11. PRINCIPLES
 Quality is primarily responsibility of top management. But
it is every employee concern.
 The system should be customer focus.
 The production process and work method design to help
in achieving conformance.
 Do it right for the first time.
 Continuous quality check. Striving for continuous
improvement.

12. ADVANTAGES
 Helps to face competition
 Reduction in Customer complaints
 Highly Motivated Personnel
 Expansion and Diversification

13. DISADVANTAGES
 Conservative Attitude of Indian Management
 Master and Servant Relationship
 Attitudes of Indian Society