The document analyzes the prospect of opening a Topshop retail store in downtown Boston. It summarizes the results of a survey of 27 Emerson College students ages 18-24 about factors influencing their purchase decisions and attitudes towards Topshop. Key findings include that most participants consider style an important purchase factor but not celebrity endorsement. There were also correlations found between thinking style is important and having a positive view of Topshop in Boston. While clothes are seen as representing social status, it's unclear if Topshop would be viewed that way. The small sample size limits understanding the actual market.