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BUSS 5251 International Business
Topic 6
Internationalisation of Business
Overview
• Modes of Entry
• The Uppsala model of Intenationalization
• Market Imperfections (Internalization) Theory; The Eclectic Paradigm
• Alliances
• Countertrade
Internationalization
– Which foreign market(s) to enter? (√)
– When to enter the market: First mover or follower?
– On what scale: large scale or small scale
– Which mode of entry will be utilised?
Entry Modes
• Firms can use different methods to enter a market. Some of these
include:
– Exporting
– Turnkey Projects (aka Build Operate Transfer or Public Private
Partnership)
– Licensing
– Franchising
– Joint Ventures
– Wholly Owned Subsidiaries (Greenfield or Acquisition)
THE UPPSALA MODEL OF
INTERNATIONALIZATION
• Swedish researchers at the University of Uppsala in 1970’s
• Based on a study of four Swedish manufacturing firms
• Model describes choice of market and form of entry in stages
Johanson, J. and Vahlne, J.E., (1977), ‘The internationalization process of the firm – a
model of knowledge development and increasing market commitments’; Journal of
International Business Studies 8, pp. 23-32
THE UPPSALA MODEL
• Internationalisation starts at nearby markets (opportunities and
minimal risks)
• Psychic distance = differences in language, culture and political
systems
• New markets entered by exports (not sales organisations or
manufacturing subsidiaries)
• As the company gains experience, they move to higher levels of
commitment.
Johanson, J. and Vahlne, J.E., (1977), ‘The internationalization process of the firm – a
model of knowledge development and increasing market commitments’; Journal of
International Business Studies 8, pp. 23-32
Updated Uppsala Model
• In 2009, the authors re-visited the model and suggested that
“insidership” (the liability of outsidership) or being part of a network
was important and explained how internationalisation took place.
Johanson, J. and Vahlne, J. (2009), ‘The Uppsala internationalization process
model revisited: From liability of foreignness to liability of outsidership’, Journal of
International Business Studies, vol. 40, no. 9, pp. 1411-1431.
Why do firms use wholly owned subsidiary option
rather than licensing?
• Market Imperfections (Internalization) theory: states that the markets
are imperfect, and MNEs owe their existence to these imperfections
(Buckley & Casson, 1976; 2009).
• The Eclectic Paradigm – OLI: Ownership, location and
Internalization: extends the internalization idea and adds the
dimension of location advantages (Dunning, 1993).
• Buckley, P. & Casson, M. (1976) The Future of the Multinational Enterprise, London: MacMillan.
• Buckley, P. & Casson, M. (2009) The internalisation theoy of the multinational enterprise: A review of the
progress of a research agenda after 30 years. Journal of International Business Studies, Vol. 40, pp.
1563-1580.
• Dunning, J.H. (1993). Multinational Enterprises and the Global Economy. Wokingham: Addision-Wesley.
Global Alliances
• Firms join to attain world leadership
• Each partner has significant strength to bring to the alliance
• A true global vision
• Relationship is horizontal not vertical
• When competing in markets not part of alliance, they retain their own identity
Services Industry
• Services can be divided into:
– Hard Services: Production and consumption can be decoupled.
– Soft Services: Production and consumption occurs
simultaneously.
GATS Modes of Supply
• Mode 1: Cross-border supply is defined to cover services flows from the territory of
one Member into the territory of another Member.
• Mode 2: Consumption abroad refers to situations where a service consumer (e.g.
tourist or student) moves into another Member's territory to obtain a service
• Mode 3: Commercial presence implies that a service supplier of one Member
establishes a territorial presence, including through ownership or lease of premises, in
another Member's territory to provide a service; and
• Mode 4: Presence of natural persons consists of persons of one Member entering the
territory of another Member to supply a service (e.g. accountants, doctors or teachers).
Knowledge Transfer
• Difficult in business service firms (accounting, architecture, law etc).
• The key resource is knowledge, and knowledge is held by individuals
(Kogut & Zander, 2003).
• Nonaka & Takeuchi (1995) suggested the SECI model.
S= Socializaton E=Externalization
C=Combination I=Internalization
• Kogut B, Zander U. 2003. A memoir and reflection: knowledge and an evolutionary theory of the
multinational firm 10 years later. Journal of International Business Studies 34(6): 505-515.
• Nonaka I, Takeuchi H. 1995. The knowledge-creating company: How Japanese companies create the
dynamics of innovation. Oxford University press: New York.
Barriers in Service Firms
• countries not permitting the use of Mode 4 in certain sub-sectors,
• lack of mutual recognition of educational qualification and previous
experience
• residency requirements
• host country qualifying process and/or membership of host country
professional bodies .
• Rammal HG, Rose EL. 2014. New Perspectives on the Internationalization of Service Firms.
International Marketing Review 31(6): 550-556.
Countertrade
• Denotes a whole range of barter-like agreements
• Primarily used when a firm exports to a country whose currency is not
freely convertible
• Importing country may lack the foreign exchange reserves required
• 8 to 10% of world trade in form of countertrade
Types of Countertrade
• Barter
– Direct exchange of goods and services between two parties
without a cash transaction
– Two-fold problems
• If goods are not exchanged simultaneously, one party ends
up financing the other for a period
• Goods may be unwanted, unusable, or have a low re-sale
value
• Counterpurchase
– Reciprocal buying agreement
Types of Countertrade
• Offset
– One party agrees to purchase goods and services with a
specified percentage of the proceeds from the original sale.
• Switch trading
– Occurs when a third-party trading house buys the firm’s
counterpurchase credits and sells them to another firm that can
better use them
Types of Countertrade
• Compensation or buybacks
– Occurs when a firm builds a plant in a country or supplies
technology, equipment, training, or other services
– Agrees to take certain percentage of plant’s output as partial
payment for the contract

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Topic 6.ppt

  • 1. BUSS 5251 International Business Topic 6 Internationalisation of Business
  • 2. Overview • Modes of Entry • The Uppsala model of Intenationalization • Market Imperfections (Internalization) Theory; The Eclectic Paradigm • Alliances • Countertrade
  • 3. Internationalization – Which foreign market(s) to enter? (√) – When to enter the market: First mover or follower? – On what scale: large scale or small scale – Which mode of entry will be utilised?
  • 4. Entry Modes • Firms can use different methods to enter a market. Some of these include: – Exporting – Turnkey Projects (aka Build Operate Transfer or Public Private Partnership) – Licensing – Franchising – Joint Ventures – Wholly Owned Subsidiaries (Greenfield or Acquisition)
  • 5. THE UPPSALA MODEL OF INTERNATIONALIZATION • Swedish researchers at the University of Uppsala in 1970’s • Based on a study of four Swedish manufacturing firms • Model describes choice of market and form of entry in stages Johanson, J. and Vahlne, J.E., (1977), ‘The internationalization process of the firm – a model of knowledge development and increasing market commitments’; Journal of International Business Studies 8, pp. 23-32
  • 6. THE UPPSALA MODEL • Internationalisation starts at nearby markets (opportunities and minimal risks) • Psychic distance = differences in language, culture and political systems • New markets entered by exports (not sales organisations or manufacturing subsidiaries) • As the company gains experience, they move to higher levels of commitment. Johanson, J. and Vahlne, J.E., (1977), ‘The internationalization process of the firm – a model of knowledge development and increasing market commitments’; Journal of International Business Studies 8, pp. 23-32
  • 7. Updated Uppsala Model • In 2009, the authors re-visited the model and suggested that “insidership” (the liability of outsidership) or being part of a network was important and explained how internationalisation took place. Johanson, J. and Vahlne, J. (2009), ‘The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership’, Journal of International Business Studies, vol. 40, no. 9, pp. 1411-1431.
  • 8. Why do firms use wholly owned subsidiary option rather than licensing? • Market Imperfections (Internalization) theory: states that the markets are imperfect, and MNEs owe their existence to these imperfections (Buckley & Casson, 1976; 2009). • The Eclectic Paradigm – OLI: Ownership, location and Internalization: extends the internalization idea and adds the dimension of location advantages (Dunning, 1993). • Buckley, P. & Casson, M. (1976) The Future of the Multinational Enterprise, London: MacMillan. • Buckley, P. & Casson, M. (2009) The internalisation theoy of the multinational enterprise: A review of the progress of a research agenda after 30 years. Journal of International Business Studies, Vol. 40, pp. 1563-1580. • Dunning, J.H. (1993). Multinational Enterprises and the Global Economy. Wokingham: Addision-Wesley.
  • 9. Global Alliances • Firms join to attain world leadership • Each partner has significant strength to bring to the alliance • A true global vision • Relationship is horizontal not vertical • When competing in markets not part of alliance, they retain their own identity
  • 10. Services Industry • Services can be divided into: – Hard Services: Production and consumption can be decoupled. – Soft Services: Production and consumption occurs simultaneously.
  • 11. GATS Modes of Supply • Mode 1: Cross-border supply is defined to cover services flows from the territory of one Member into the territory of another Member. • Mode 2: Consumption abroad refers to situations where a service consumer (e.g. tourist or student) moves into another Member's territory to obtain a service • Mode 3: Commercial presence implies that a service supplier of one Member establishes a territorial presence, including through ownership or lease of premises, in another Member's territory to provide a service; and • Mode 4: Presence of natural persons consists of persons of one Member entering the territory of another Member to supply a service (e.g. accountants, doctors or teachers).
  • 12. Knowledge Transfer • Difficult in business service firms (accounting, architecture, law etc). • The key resource is knowledge, and knowledge is held by individuals (Kogut & Zander, 2003). • Nonaka & Takeuchi (1995) suggested the SECI model. S= Socializaton E=Externalization C=Combination I=Internalization • Kogut B, Zander U. 2003. A memoir and reflection: knowledge and an evolutionary theory of the multinational firm 10 years later. Journal of International Business Studies 34(6): 505-515. • Nonaka I, Takeuchi H. 1995. The knowledge-creating company: How Japanese companies create the dynamics of innovation. Oxford University press: New York.
  • 13.
  • 14. Barriers in Service Firms • countries not permitting the use of Mode 4 in certain sub-sectors, • lack of mutual recognition of educational qualification and previous experience • residency requirements • host country qualifying process and/or membership of host country professional bodies . • Rammal HG, Rose EL. 2014. New Perspectives on the Internationalization of Service Firms. International Marketing Review 31(6): 550-556.
  • 15. Countertrade • Denotes a whole range of barter-like agreements • Primarily used when a firm exports to a country whose currency is not freely convertible • Importing country may lack the foreign exchange reserves required • 8 to 10% of world trade in form of countertrade
  • 16. Types of Countertrade • Barter – Direct exchange of goods and services between two parties without a cash transaction – Two-fold problems • If goods are not exchanged simultaneously, one party ends up financing the other for a period • Goods may be unwanted, unusable, or have a low re-sale value • Counterpurchase – Reciprocal buying agreement
  • 17. Types of Countertrade • Offset – One party agrees to purchase goods and services with a specified percentage of the proceeds from the original sale. • Switch trading – Occurs when a third-party trading house buys the firm’s counterpurchase credits and sells them to another firm that can better use them
  • 18. Types of Countertrade • Compensation or buybacks – Occurs when a firm builds a plant in a country or supplies technology, equipment, training, or other services – Agrees to take certain percentage of plant’s output as partial payment for the contract