2. Contents
2
2.1 Vision, misssion and goals
2.2 Organizational structures
2.3 Objectives of the libraries and information centers
2.4 Functions, activities and services offered by libraries and information
centers
4. Strategic intent
• It refers to purpose for what organization strives for.
Organization must define “what they want to do” ,
“why they want to do”.
• This “why they want to do” underlines the end result
and in management terms it is known as strategic
intent
• Strategic Intent has a hierarchy: Vision, Mission,
Goals and Objectives
4
5. Vision
5
An act of foresight
Envisioning changes that will affect systems and services
Visioning are seen as an effective way to capture information and
ideas about the future and to convey to people the scope and scale of
the transformation.
6. Vision have particular VALUE in providing :
6
A direction and
destination –
serving as a
‘routemap’
through
uncharted
territory and
helping people
to deal with
uncertainty
Focus and
integration –
acting as a
‘capstone’
(HIGH POINT)
document and
over-arching
articulation of
the mission,
values , goals
and other
elements of
strategic
planning.
Meaning and
inspiration –
promoting
changes as a
positive and
attractive
phenomenon,
empowering
people and
energizing them
to implement
plans.
7. Wilson (1992) identifies 5 key elements to be covered in
visioning :
7
Scope – the range and mix of business for
the organization to pursue
Scale – the desired future size of the
organization
Focus – the specific product lines &
service programmes
Competition – the basis of its competitive
edge
Relationships – its alliances,image and
presentation
8. MISSION
8
A mission is essentially a clear description of what you
do, for whom and why you do it.
Peter Drucker (1970) stated mission was perhaps the
single most important cause of business frustration
and failure.
A mission statement defines in broad terms the
enduring fundamental and distinctive purpose of an
organization and its roles in the community .
WHAT IS TRYING TO ACCOMPLISH.
9. 9
It must be broad
enough to allow
changes in the
product/service
portfolio as long as
the core business
remain the same.
It must be reviews
regularly, the
message should be
expected to have a
lifespan of at least 3
to 5 years to build
consistency.
The actual wording
may need to be
reviewed and
refined more
frequently to
maintain vitality and
currency.
10. 10
“…A mission statement is a relatively permanent part of an
organization’s identity and can do much to unify and motivate
members of the organization…”
Stoner (1995)
11. Mission statements can bring significant
benefits to organization. They have VALUE in
providing :
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Direction &
definition
- setting
parameters for
planning and
resource allocation
Focus &
distinction -
identifying the
special &
unique
characteristics
of the
organization
Meaning &
purposefulness
- creating a
shared
understanding &
a sense of
capabilities
among
employees and
other
stakeholders.
12. 12
“…Ensure that all Malaysians regardless of their
status and locations shall have equal access to
library services and facilities,as well as, have the
capability to utilize the Malaysian and universal
intellectual heritage through the integrated
knowledge infrastructure of electronic libraries of
the nation.”
(National Library of Malaysia)
13. GOALS
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organization’s broad aspirations defined in operational terms, leading
to measurable objectives or strategies and activities
provide direction and produce effectiveness
Provide a framework for future planning and help motivate
individuals
The number of goals set will depend on several factors, including
timespan of the plan, the scale and scope of the service and the
degree of specificity of the goals themselves.
14. 14
must be flexible and are subject to content modification to reflect
change
basis – for development and measures against which the success or
failure can be determined
action oriented, in the form of objectives, which specify means of
achieving the goals
15. 15
official
statements of
what an
organization says
and wants others
to believe its
goals are (can be
found in
organization
written
announcement
i.e. annual report
or PR
announcement)
STATED
GOALS
Real goals will
have an
impact on the
organization’s
policies,
structure,
operations and
in general on
the behavioral
of people
REAL
GOALS
TYPES OF GOALS
16. 16
The differences between stated goals and real goals are
delicate and often financial
Eg : a library may want to offer bookmobile service (stated
goal) but, if it does nor adequately finance the operation,
it cannot offer high-quality book mobile service (real
goal)
17. CRITERIA FORWELL-FORMED GOALS
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Compatible
with the
vision and
mission
Clear,
concise
and
unambiguo
us in
wording
Realistic
and
attainable
within the
lifespan of
the plan
Stated as
desired
ends,
rather
than
activities
leading to
ends
Acceptable
to those
likely to
be
involved in
their
achieveme
nt
Capable of
translation into
precise
(quantifiable,
measurable)
targets
19. 2.2 ORGANIZATION STRUCTURE
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An organization structure is related to communication, coordination and
control.
An effective organization structure should reflect the goals and objectives
of the library or information centre.
Programmes and activities should be identified and grouped into units or
departments which provide the best means of control and coordination to
support these goals and objectives.
20. ** TYPES OF ORGANIZATIONAL
STRUCTURE @ departmentalization
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1. Function organization
structure (according to
function occurs)
2. Locality
organization structure
@ Territory
(geographically
dispersed services)
3. Product
organization structure
(product and resource
based)
4. User organization
structure @ Customer
(meet the needs of
specific markets)
5. Process of equipment
(workers grouped
together based on
process or activity)
6.Subject (provides
in-depth reference
service and reader
guidance)
7. Form of resources ( the
form in which resources
are issued, such as AV,
online services, documents
etc.)
22. Functions, activities and services offered by libraries and
information centers
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Library Departments
- Technical services
- Acquisition
- Catalog
- Reader services
- Circulation
- Reference
23. TYPES OF LIBRARIES
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National libraries
Public libraries
Academic / college libraries
School Resource Centers
Special / Research libraries
24. 24
Physically handicapped
Visually handicapped
- Blindness
- Partial blindness
- Prisoners
- Elderly / welfare homes
Libraries to a special group of community
27. 27
ACQUISITION
- Book selection / serials / Documents / AV / CDs / Databases
etc.
- Collection Development / Mgmt.
- Shared Resources Program
- Book on demand services
- Notification of new arrivals
30. 30
AUTOMATION
- IT skills
- Training
- Web design
- User education PC maintenance
31. ACTIVITIES / SERVICES OFFERED BY LIBRARIES & INFO CENTERS
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Kind of activities / services in line or appropriate to kind or types of
libraries
Factors such as audience, objectives, organizations, environment etc
needs to be addressed
32. 32
Other services
- Book mobiles
- Book drop services
- Postal loan
- Reference enquiries
- Current content page services
- Bibliographic searching
- Information skills
- User education
- Story telling / puppet show
- Guest speakers
- Exhibition
33. 33
CENTRALISED DATABASE SEARCHING
BOOKS ON WHEELS
COLLABORATIVE EFFORTS ON JOINT PROGRAMS
ORGANIZING SEMINARS,WORKSHOPS ETC.
RESOURCE SHARING
LIBRARY EDUCATION PROGRAM ETC
34. Discussion
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1. Discuss the different types of libraries and it functions?
2. Give example the departments in libraries based on 7 types of
organizational structures.
