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Create Wv111208

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A review of the creative community-driven new economy opportunity facing West Virginia

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Create Wv111208

  1. 1. Welcome to Create, WV! Building Creative Communities for a New Economy November 19, 2008
  2. 2. What is Your Dream Community? <ul><li>No limits, no barriers </li></ul><ul><li>Community life </li></ul><ul><li>Business environment </li></ul><ul><li>Schools </li></ul><ul><li>Things to do </li></ul>
  3. 3. Greenbrier County, WV <ul><li>Residents with income below the poverty level in 2007: This county:  18.2% WV: 17.9% </li></ul><ul><li>Estimated median household income in 2007: $33,604 ($26,927 in 1999) </li></ul><ul><li>WV:  $37,060 </li></ul><ul><li>Industries providing employment: </li></ul><ul><li>Educational, health and social services (22.4%) </li></ul><ul><li>Arts, entertainment, recreation, accommodation and food services (14.4%) </li></ul><ul><li>Retail trade (12.9%) </li></ul><ul><li>Manufacturing (10.2%) </li></ul><ul><li>Current college students: 1,108 </li></ul><ul><li>People 25 years of age or older with a high school degree or higher: 73.4% </li></ul><ul><li>People 25 years of age or older with a bachelor's degree or higher: 13.6% </li></ul>
  4. 4. <ul><li>The story of George Rogers : </li></ul><ul><li>Native of Fayette County, WV </li></ul><ul><li>Built adventure tourism videography business (IQ Media) </li></ul><ul><li>With business partner Brandon Holmes, re-branded and launched Weld to serve global adventure tourism business and new video search engine optimization business </li></ul><ul><li>11 of 12 employees recruited from out of state; most in 20’s and 30’s </li></ul><ul><li>Also launched search & rescue e-learning business and transformed an historic building in Oak Hill, WV, into a LEED-certified new economy business incubator </li></ul><ul><li>www.weldcreative.com </li></ul>
  5. 5. What is a Creative Community? <ul><li>Takes ownership over creating a new destiny </li></ul><ul><li>Comes together to creatively solve problems and identify opportunities </li></ul><ul><li>Action oriented and willing to take risks </li></ul><ul><li>Emphasizes inclusiveness </li></ul><ul><li>Embraces new economy thinking for growth </li></ul>
  6. 6. Transitioning Economic Eras
  7. 7. The “New” Economy <ul><li>Focuses on the “what” and the “how” </li></ul><ul><li>Delivers new intellectual property </li></ul><ul><li>Is consistently innovative </li></ul><ul><li>Internet-enabled </li></ul><ul><li>Global </li></ul><ul><li>Breathes new life into other industries – manufacturing, service, etc. </li></ul>
  8. 8. The Wisdom of Willie Sutton
  9. 9. The Innovation Value Chain: Where Do You Want to Be?
  10. 10. Today’s Jobs <ul><li>Procedural Jobs (Fungible) </li></ul><ul><ul><li>jobs that follow a recipe, no matter how complex </li></ul></ul><ul><ul><li>high quality, low price drives cheap labor search </li></ul></ul><ul><ul><li>outsource first, then automate when cheaper </li></ul></ul><ul><li>Anchored Jobs </li></ul><ul><ul><li>are jobs that need to be done at a location </li></ul></ul><ul><ul><li>healthcare, personal services (haircuts, lawns), building (contractors), transportation and tourism </li></ul></ul><ul><ul><li>cannot drive an economy by themselves </li></ul></ul>
  11. 11. Best Jobs for New Economy <ul><li>Creative Jobs (Value-add) </li></ul><ul><ul><li>jobs that require specialized skills & knowledge that is both broad and deep </li></ul></ul><ul><ul><li>work involves creativity, adaptability, complex problem-solving & interpersonal skills </li></ul></ul><ul><ul><li>to stay on top people have to keep learning throughout their career </li></ul></ul><ul><ul><li>can live anywhere with good Internet connections </li></ul></ul>
  12. 12. Economic Ages and Their Prototype Worker Conceptual Age (creators & empathizers) ATG (affluence, technology, globalization) 18 th century 19 th century 20 th century 21 st century Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers)
  13. 13. Profoundly Different Economic Development Focus for WV? <ul><li>From : </li></ul><ul><li>“ Build it (jobs) and they </li></ul><ul><li>(employees) will come” </li></ul><ul><li>To : </li></ul><ul><li>“ They (entrepreneurs/ creative class) will come and build it (companies, jobs)” </li></ul>Mostly Procedural Jobs Mostly Creative Jobs
  14. 14. The “Creative” or “New” Economy: Innovation. Intellectual Property. Internet-Enabled .
  15. 15. Why Emphasize the New Economy? Source: WV Dept of Commerce Category Average Annual Wage for WV Creative Economy Wages in WV Average Annual Wage 2007 $32,310 $48,978 Annual Growth Rate .82% 1.03% Examples Avg Salary in WV Annual Growth Producers and Directors $46,310 .25% Life, Physical, and Social Science Occupations $46,200 .86% Engineers $74,380 1.15% Network Systems and Data Communications Analysts $47,110 4.05% Business Operations Specialists $52,240 2.07% Computer and Information System Mgrs $81,510 2.23%
  16. 16. Creative Industry Sector Impact <ul><li>Creative Class Sector in the US = 32.6% of Wages and Salaries </li></ul><ul><li>WV’s Creative Class Sector grew at a slightly lower – yet still very healthy – rate than the US growing from 19.1% in 1990, to 22.7% in 1998, and finally 25.2% in 2006. </li></ul>Source: West Virginia State Data Center, Delphine D. Coffey Nov 2007
  17. 17. The Creative Economy in WV Source: USDA Employment Research Service 1990-2000 Top 10 WV Counties Bottom 10 WV Counties <ul><li>Only one WV county with a creative economy workforce % at or above national average: Monongalia (Home of WVU) </li></ul><ul><li>Greenbrier County – 22 nd in WV at 14.9% creative workers with 11.5% growth (vs. -9% employment growth overall) </li></ul>
  18. 18. The Creative Class
  19. 19. Building the Creative Community Diversity and Inclusion Talent/Education Technology Quality of Place
  20. 20. Where Do We Stand ? Diversity Talent/Education Technology Culture, Third Places & Outdoors 51st 51st <ul><li>IT Professionals 41 st </li></ul><ul><li>High-Tech Jobs 45 th </li></ul><ul><li>Online Population 47 th </li></ul><ul><li>E-Government 48 th </li></ul><ul><li>Broadband 50 th </li></ul>
  21. 21. 2008 State New Economy Index <ul><li>Highlights </li></ul><ul><ul><li>Non-Industry R&D - 18th </li></ul></ul><ul><ul><li>Alternative Energy Use - 17th </li></ul></ul><ul><ul><li>Venture Capital - 33rd (not that 33rd is great, but it's surprising we're not much lower here) </li></ul></ul><ul><ul><li>Immigration of Knowledge Workers - 17th (good trend) </li></ul></ul><ul><ul><li>In-migration of U.S. Knowledge Workers - 25th </li></ul></ul><ul><ul><li>Fastest-Growing Firms - 29th </li></ul></ul><ul><ul><li>Initial Public Offerings - 29th (Not bad, but the overall market for IPO's is way down) </li></ul></ul><ul><li>Lowlights </li></ul><ul><ul><li>Inventor Patents - 49th </li></ul></ul><ul><ul><li>Online Population - 49th </li></ul></ul><ul><ul><li>Technology in Schools - 48th (Education Week ranked us #1 in this area, this seems odd) </li></ul></ul><ul><ul><li>Broadband Communications - 50th (Wow) </li></ul></ul><ul><ul><li>Health IT - 48th </li></ul></ul><ul><ul><li>High-Tech Jobs - 49th </li></ul></ul><ul><ul><li>Industry Investment in R&D - 47th </li></ul></ul><ul><ul><li>IT Professionals - 46th </li></ul></ul><ul><ul><li>Workforce Education - 49th </li></ul></ul><ul><ul><li>&quot;Gazelle&quot; Jobs (Jobs in fast-growing industries, companies) - 50th </li></ul></ul>2008 Information Technology & Innovation Foundation
  22. 22. Quality of Place Assets Morgantown Berkeley Springs Thomas & Davis Charleston Lewisburg Mercer County Fayetteville Our nationally recognized communities
  23. 23. Quality of Place Assets Parkersburg Arts Center WVU Creative Arts Center Carnegie Hall Purple Fiddle Mountain Made “ Think Theater” Contemporary Theater Festival The Ice House Tamarack Thriving, Innovative Arts and Cultural Assets Huntington Museum of Art Clay Center, Mountain Stage, WV Cultural Museum (2009)
  24. 24. Why Should This Matter to Every West Virginian?
  25. 25. Educated Americans Are Healthier Americans Did not get a flu shot last year Never tested for HIV Have suffered from pain in the last year Smoke Overweight or obese Never had a mammogram (women 40+) Have a heart condition In poor or fair health Have an ulcer Have diabetes Percent With Illness Years Spent in School 0 2 4 6 8 10 12 14 16 Source: NY Times, Jan. 3, 2007
  26. 26. From Creative People Come Creative Economies
  27. 27. The Impact of Entrepreneurs <ul><li>On U.S. </li></ul><ul><ul><li>If U.S. small business (<500 employees) were its own economy, it would be the 3 rd largest economy in the world </li></ul></ul><ul><li>On third world countries </li></ul><ul><ul><li>Kiva.org – Choose to give microloans to specific entrepreneurs in 3 rd world countries </li></ul></ul>
  28. 28. Entrepreneurship and Culture Largest 9 Arab Countries 1980 - 2000 370 patents 2000 2,125 patents
  29. 29. Entrepreneurship and Culture <ul><li>Why? </li></ul><ul><ul><li>Economic condition? Education? Culture? </li></ul></ul><ul><li>Cultural factors – Where do we fall? </li></ul><ul><ul><li>Individualism vs. collectivism </li></ul></ul><ul><ul><li>Masculine vs. egalitarian </li></ul></ul><ul><ul><li>High vs. low power distance </li></ul></ul><ul><ul><li>High vs. low uncertainty avoidance </li></ul></ul>Source: IBM psychologist Geert Hofstede
  30. 30. What to Change? <ul><li>Creativity – Identifying opportunity where none seems to exist </li></ul><ul><li>Global vs. local markets (new money) </li></ul><ul><li>Risk tolerance vs. risk aversion </li></ul><ul><li>Confidence and independence </li></ul><ul><li>Peer pressure and mentors </li></ul><ul><li>Collaborative vs. protective </li></ul><ul><li>Community support and pride </li></ul><ul><li>Investment – rich people, time to step up to the plate! </li></ul>
  31. 31. Create WV Mission : To empower West Virginians at a local level to place themselves among the most innovative, dynamic, prosperous, creative communities in the world through investments in: Talent/ Education Technology Tolerance/ Diversity Quality of Place <ul><li>College/advanced degree attainment </li></ul><ul><li>STEM skills </li></ul><ul><li>Entrepreneurial and leadership skills </li></ul><ul><li>Broadband availability and adoption </li></ul><ul><li>R&D investments and commercialization </li></ul><ul><li>E-government </li></ul><ul><li>Immigration </li></ul><ul><li>Inclusive Communities </li></ul><ul><li>Education and Awareness </li></ul><ul><li>Outreach </li></ul><ul><li>Arts/cultural </li></ul><ul><li>Sustainable development practices </li></ul><ul><li>Outdoor amenities </li></ul><ul><li>“ Third places” </li></ul>
  32. 32. Create WV Objectives
  33. 33. Create West Virginia Goals <ul><li>Long-Term (5-10 years ) </li></ul><ul><li>West Virginia in upper ½ of New Economy Index rankings </li></ul><ul><li>Recognized nationally as “hot” region for innovation and Creative Community growth </li></ul><ul><ul><li>Additional towns/cities in national rankings </li></ul></ul><ul><li>Real progress in diversity and image related to tolerance </li></ul><ul><li>Growth in Southern and rural counties </li></ul>
  34. 34. How Create WV Can Help <ul><li>Hold a Regional Summit </li></ul><ul><ul><li>Spread the word, enlist team members </li></ul></ul><ul><li>Deliver Assessments </li></ul><ul><li>Local Planning Workshops – “make it real” </li></ul><ul><ul><li>Collaboration, facilitation with community </li></ul></ul><ul><li>Implementation Support </li></ul><ul><ul><li>Community and economic development </li></ul></ul><ul><ul><li>Communication and marketing </li></ul></ul><ul><li>Create WV Conference 2009 – October 2009 </li></ul><ul><ul><li>Location? </li></ul></ul><ul><ul><li>Email createwv@visionshared.com </li></ul></ul>
  35. 35. Creative Communities = Vibrant West Virginia Berkeley Springs Thomas & Davis Charleston Lewisburg Mercer County Fayetteville Huntington Morgantown Shepherdstown <ul><li>Who’s Next? </li></ul><ul><li>Vision </li></ul><ul><li>Leadership </li></ul><ul><li>Creativity and innovation </li></ul><ul><li>Community involvement </li></ul><ul><li>Protecting your unique assets </li></ul><ul><li>Taking risks </li></ul><ul><li>Action </li></ul>
  36. 36. We Can Do This
  37. 37. Real People of the New Economy Amanda and Jamie Clarence and Martha Sumar and Chameli Kaitlyn
  38. 38. Tolerance/ Diversity Talent/Education Technology Culture, Third Places & Outdoors www.createwv.com
  39. 39. “ Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” George Lois Thank you! Jeff James CEO, Mythology LLC For a copy of the slides and additional information, email jeffj@mythologymarketing.com

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