The document discusses what the author learned in an introduction to public relations class. They learned that creativity can be taught, it is important to stay informed on current events, and public relations professionals can control public reaction during times of crisis. They also realized the importance of writing skills, research, new communication forms like the internet, and networking to find opportunities in the public relations field.

2. I learned creativity can be taught. Having a

creative teacher made me look at PR in a more
creative manner.

3. I learned that the best way to learn public

relations is to become familiar with what’s going
on around me.

4. I learned that a good pr person/firm can control

public reaction to crisis as well as problems
companies and governments may have.

5. I learned that being able to write in proper

fashion is necessary to be a part of the public
relations world.

6. To be an effective pr professional you must do

proper research about your event.

7. I learned that I have to learn more about the new

forms of communications like the internet.

8. Prior to this class I thought someone in public

relations worked with celebrities to create press
and make the public view that celebrity in a
particular manner. I now know public relations is
important to any company and makes sure that
messages get out clearly and properly.

9. I learned what a media kit was and why they

were important.

10. Intro to PR has taught me that I must think

outside the box to get a job. I have to create a
portfolio and think of creative ways to market
myself.

11. I learned how important networking with public

relations professionals and former public
relations student really is. When you take the
time to introduce yourself to people you have a
better opportunity to get advice and connections
for your future.