Online reviews are essential for brands because they provide social proof that influences purchase decisions, increase click through rates and search engine rankings, and build trust with customers. Getting positive reviews requires making it easy for customers to leave feedback, focusing on excellent customer service to ensure satisfaction, and authentic reviews across multiple platforms to avoid appearing fake.

1. TOP REASONS
Why Online Reviews
Are Essential
For Your Brand

2. SOCIAL PROOF
If other people like it,
then I might like it too
1

3. INCREASES CLICK
THROUGH RATE
Google uses click
through rate as
a ranking factor.
2

4. INCREASES TRUST
People buy from
people THEY TRUST.
3

5. KEYWORDS
Google picks up the
keywords within the review.
4
Encourage your customers
to give details about your service.

6. Over 50% of consumers
often or always
check out online reviews,
while only 34% seek out
information on discounts and pricing.
INCREASES SALES
According to socialmediatoday.com : 5

7. How To Get
More Positive Reviews

8. MAKE IT
EASY
Create a direct
link to your Google
and send it
as a text message
1

9. FOCUS ON
EXCELLENT
CUSTOMER SERVICE
Have an offboarding
process to ensure clients
are completely satisfied.
2

10. Be Authentic

11. Google will flag you
if they suspect your
reviews are fake.
1

12. Have reviews on
Yelp and Facebook as well
to reduce the probability
of being flagged.
2

13. For example, we had a client where he
had 100% of his reviews on Google.
THIS DOES NOT LOOK NATURAL;
as a result, Google removed
all of his reviews.