Google provides several free and paid tools and services to help non-profits with visibility, donations, volunteers, and insights. These include Google Ad Grants which provides free text ads, Google Analytics for insights, and tools to help with an owned website including conversion tracking and the Google My Business listing. The website must have robust nonprofit focused content and meet quality standards for navigation, calls to action, and speed. Commercial activities are limited and must support the nonprofit's mission of serving the public. YouTube also has a Nonprofit Program that allows tapping into their global audience to inspire, fundraise, educate and connect regarding the nonprofit's cause.

1. GOOGLE FOR Non-
Profits

2. Sponsors
Sponsors

3. Reviews
Messages
Website Address
Events
Information
Pictures and Videos
Google My Business

4. GUIDELINES
Your ads are text-based
(no videos or images)
Ads below the ads
of paying advertisers
A few things to remember

5. Ineligible
School, Academic Institution,
or University
Hospital or Healthcare
Governmental Entity

6. Benefits
Visibility
Donations
Volunteers

7. Deeper Insights
Google Analytics
Conversion Tracking
Benefits

8. Owned Website
Own The Domain
Conversion Tracking
WEBSITE POLICY
(phone calls, forms submission, purchase)

9. High-Quality
Website
Robust
Mission and Activities
Substantial Content
Events and Information
Clear navigation

10. Clear navigation
Clear calls to action
Unique to your organization
High-Quality
Website
Clear navigation
Clear calls to action
Unique to your organization
Load quickly
Not contain broken links
SSL

11. Commercial Activity
Commercial activity must not
be the purpose of your website.
This includes sales of products and
services, offering consultations,
generating leads, and providing
referrals.

12. Sites
resembling
businesses or
for-profit blogs
Any limited
commercial activities
must support your
mission.
65

13. May not make claims that promise
results only after a consultation,
service, or purchase.
Your organization must serve the
public in some way, rather than only
those who pay for a service.

14. YouTube
Nonprofit
Program

15. Benefits
Benefits
Tap into YouTube's Global Audience
Inspire Empathy For Your Cause
Fundraise Through Video
Connect with your Community
Educate About Cause

16. www.Google.com/Grants
Resources
www.Google.com/nonprofits/offerings/youtube-nonprofit-program

17. Thank You!