Getting your website or blog to appear in a organic search on Google and Bing is not too difficult. Your goal when upgrading your site should be to make awesome backlinks, superb content and show important keywords that will ensure that you rank high on search results. Search Engine Optimisation, or SEO, is a long-term game and helps build your business. So here's a list of the basic tools you must use in order to get your genuinely necessary organic traffic. See more at: www.wesrch.com

1. Top 6 SEO tools
each business person
must know of

2. Use Google Keyword Planner to determine search
volumes for the keywords you have shortlisted to get an
idea of their frequency of use and ranking. From there,
keywords and phrases that have the highest search
rankings should be your focus.
1. Google Keyword Planner

4. Google Trends helps determine historic data and search
histories for your chosen keywords. The data regarding
usage of your keyword is depicted in an interesting
graphical format. This will help you map this information
geographically and suggest other relevant keywords.
2. Google Trends

6. MozBar is your best tool at getting instant information from
any website you are visiting. SEO has a lot to do with knowing
what works, and MozBar helps you do exactly that in one
glance. MozBar is inbuilt into your header. As you click on it, it
helps you generate instant reports of the website you are on.
The toolbar has three major activity highlight: Page Elements,
Page Attributes and Link Data.
3. MozBar

8. Google Search Console helps you monitor and maintain your
site’s presence on Google Search. By using the Search Traffic
tab and the Search Analytics tab, the tool brings up a list of
keywords you’re currently ranking for. Following this, sort your
keywords by ranking position and target the ones that are on
the second page of the search results. With a bit of a SEO
magic, you should see them creep up onto Page 1!
4. Google Search Console

10. Being able to dig around on the backend of your site,
getting to know how it functions and identifying any issues, if
any, is a crucial step in reaching optimisation ‘nirvana’.
WooRank Plugin scrapes your site and informs you of any
inefficiency. It is a great tool to get an overview of yours and
your competitors’ website.
5.

11. All SEO Ranking signals revolve around content of some
kind and highlight the impact good content has on your
site. If you are struggling to find good content to talk
about, this is for you. Simply feed in the term you wish to
be ranked for and Outdated Content Finder will suggest
relevant and similar topics you can talk about.
6. Outdated Content Finder