Today, Gamification is more than a buzz.Gamification in eLearning helps create an effective learning system that enables learners to rehearse real-life scenarios and challenges in a safe environment. It provides an extremely immersive, engaging learning approach. Read this article to gain insight on its benefits. For More resource on Gamification in eLearning Please Visit - http://bit.ly/EID-Gamification About EI Design EI Design brings in 14 years of expertise servicing customers across 16 countries catering to their varied eLearning needs. We have delivered more than 6500 hours of eLearning development content (of which over 750 hours is for mobile learning). We also have a strong expertise in localising content in 26 global languages. Please visit - www.eidesign.net to know more.

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Top 6 Benefits Of Gamification In eLearning
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Part of Gamification Series
Presented by
www.eidesign.net
Author-Asha Pandey
Chief Learning Strategist, EI Design
apandey@eidesign.net

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About EI Design (www.eidesign.net)
2
Years of Learning Solutions
Expertise
14
6500 Hours of eLearning
Developed
390
Hours of Localisation
In 26 Languages Developed
82.3%
Customer
Retention Rate
20+ Industry Verticals
Serviced
Countries – The Breadth of Our
Customer Base
16
750
Hours of Mobile Learning
Developed

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Our portfolio and the range of our services
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Core services:
Core services: Our rich portfolio includes:
1. Custom Course development eLearning /
mLearning
2. Migration of legacy courses to HTML 5
3. Localisation
4. ILT / VILT and Blended Learning
5. Performance Support Tools
Off-the-shelf Products:
1. Suite on Instructional Design
2. Suite on generic Compliance
Value added Services : Comprehensive evaluation
strategy (cuts across various training formats)
1. Efficacy of learning (the learnability and gain
for learners)
2. Impact of training (the gain for business)
3. Return of Investment (ROI) on training
Beyond Learning: We also offer several Learning
Support services that can be used to promote
eLearning adoption or specific mandates like change
management.

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Top 6 Benefits Of Gamification In eLearning
Gamification in eLearning helps create an effective
learning system that enables learners to rehearse
real-life scenarios and challenges in a safe
environment. In this article, I will walk you through
some of the benefits of Gamification for learners
and how the experience of learning (recall and
retention) can be enhanced through Gamification.
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How Gamification In eLearning Enhances Learning
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Gamification is about more than just playing games (in fact, sometimes
it does not involve playing games at all). It can be defined as the
concept of applying game-design thinking to non-game applications.
What is Gamification?
According to Wikipedia, "Gamification techniques strive to leverage
people's natural desires for socializing, learning, mastery, competition,
achievement, status, self-expression, altruism, or closure.”
In the context of Gamification for serious learning, a game based
concept is applied to content to meet the specific learning outcomes.

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How Gamification In eLearning Enhances Learning
Does Gamification in eLearning truly help learners learn?
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Several organizations do not consider Gamification in eLearning as a viable approach on account of higher cost,
longer turn-around time to develop, and so on. Many shy away from using it in their formal eLearning programs,
believing that while it is fun for the learners, it does not necessarily lead to a learning outcome.

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How Gamification In eLearning Enhances Learning
Does Gamification in eLearning truly help learners learn?
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However, there are some interesting statistics that clearly establish it cannot be ignored:
“By 21 years of age, many
males will have spent over
10,000 hours immersed in
online gaming.”
Gartner’s research estimated
that more than 70% of Global
2000 companies would offer at
least one gamified application
by the end of 2014, although
not all effectively.
“By 2015, more than 50% of
organizations that manage
innovation processes will
gamify those processes.”
Source: McGonigal, Reality is Broken Source: Gartner, 2011 industry research

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How Gamification In eLearning Enhances Learning
How does Gamification enhance learning?
Successful learning is a combination of three
elements:
• 70% from real-life and on-the-job experiences,
tasks, and problem solving
• 20% from feedback and from observing and
working with peers and role models
• 10% from formal training
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How Gamification In eLearning Enhances Learning
How does Gamification enhance learning?
Take a look at this diagram on the techniques used
in learning design approaches and their
relationship to retention of learning:
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How Gamification In eLearning Enhances Learning
How does Gamification enhance learning?
As we note from this, gamification can provide an
effective approach to enhancing learning. This is
on account of these inherent features:
• It evokes friendly competition.
• It provides the learners with a sense of
achievement.
• It provides an engaging learner experience
leading to anticipated behavior change.
• It encourages learners to progress through the
content, motivate action, and eventually
influence behavior.
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How Gamification In eLearning Enhances Learning
6 Benefits of Gamification in eLearning
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1. Better learning experience
The learner can experience “fun” during the game and still learn if the level of engagement is high. A good gamification strategy
with high levels of engagement will lead to an increase in recall and retention.
2. Better learning environment
Gamification in eLearning provides an effective, informal learning environment, and helps learners practice real-life situations and
challenges in a safe environment. This leads to a more engaged learning experience that facilitates better knowledge retention.
3. Instant feedback
It provides instant feedback so that learners know what they know or what they should know. This too facilitates better learner
engagement and thereby better recall and retention.

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How Gamification In eLearning Enhances Learning
6 Benefits of Gamification in eLearning (Continued…)
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4. Prompting behavioral change
Points, badges, and leaderboards would surely make training awesome. However, gamification is about a lot more than just those
surface level benefits. Gamification can drive strong behavioral change especially when combined with the scientific principles of
repeated retrieval and spaced repetition.
5. Can be applied for most learning needs
Gamification can be used to fulfill most learning needs including induction and onboarding, product sales, customer support, soft
skills, awareness creation, and compliance.
6. Impact on bottom line
On account of all these aspects that touch and impact learners (better learning experience, higher recall and retention, catalyzing
behavioral change, and so on), it can create a significant performance gain for organizations.

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How Gamification In eLearning Enhances Learning
Success factors
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While Gamification in eLearning provides several benefits,
as outlined here, much depends on the concept that is used
to drive the learning. The mantra to succeed in using
gamification in eLearning is to create a concept that:
• Captures (and retains) learners’ attention
• Challenges them
• Engages and entertains them, and
• Teaches them
I hope this article has given you an insight on why you
should evaluate Gamification for eLearning and how it will
benefit both learners and your business.

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How Gamification In eLearning Enhances Learning
Success factors (Continued…)
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You could also look at my previous articles to learn how can
you practically use Gamification for learning:
• Gamification In Learning Through An Avatar-based Serious
Game Concept
• Gamification Of Compliance Training Through A Serious
Game Concept
• Gamification In Learning: Featuring Gains Through A
Serious Game Concept

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EI Design Pvt Ltd
Corporate Office and Development Centre
#160, Arun Arch,
9th Cross, Indiranagar 1st Stage
Bangalore - 560 038, India.
www.eidesign.net
Asha Pandey,
CMD and Chief Learning Strategist
Tel (Direct): +91-80-25202679
Board: +91-80-25202677 / 25202678
Mobile: +91-98450-61484
Email: apandey@eidesign.net