Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013
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The document summarizes the top five takeaways from the Digital Health Extravaganza conference in 2013. The takeaways are: 1) Use social media purposefully by focusing on topics people care about. 2) Work on a small scale by engaging individuals. 3) Measure real-world outcomes rather than just usage data. 4) Design solutions that consider the full context or ecosystem people live in. 5) For mobile health solutions, have a focused design.
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- 1. Top Takeaways from the Digital Health ExtravaganzaDHCX 2013 Presented by Don Jones, Lisa Brown and Emily Springer
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- 3. 3 #1: Socialize with purpose. • What are the “social objects,” or nodes that people care about and find common interest in?
- 4. #2: Work on a micro scale. • Engaging one person at a time is still innovative – even in the age of “virality.” • Think of the person as our data set.
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- 7. #5: For mobile health solutions, design with focus.
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