Congratulations. You have 46,710 fans and got 12,034 “likes” and 1,230 comments last month. You are no doubt building loyalty and getting out important information. But what have you learned from your online community lately? As health communicators, everything we do is based on research. We do formative research to define the public health problem and understand audience needs and preferences. Then we do more research to test concepts and messages. Concurrently, we’re developing implementation plans for process, outcome, and impact evaluation, which are vital to demonstrating return on investment and continuously refining our campaigns and programs. And today when the need for innovation is stronger than ever, agency missions are expanding and budgets are tightening, what can health marketers do to crowdsource insights to support the mission to ultimately “sell” healthy habits and drive behavior change – and do so effectively?

1. Maximizing Resources with Effective
Crowdsourcing
Digital Health Communications Extravaganza

2. Tweet this Talk

3. Agenda
• How do you crowdsource health?
• Case study: Real Warriors Campaign crowdsourcing pilot
• Case study: Booz Allen Ideas Festival
• The possibilities

4. How do you crowdsource health?

5. Four Fundamentals of Crowdsourcing
Organizations that are successful at
crowdsourcing follow four
fundamental guidelines, including:
1. Adopt and/or adapt crowdsourcing
platforms to their unique goals
2. Educate leaders and decision-
makers on what crowdsourcing is –
and what it is NOT
3. Clearly state the problem or the
questions
4. Actively facilitate and build
community

6. Real Warriors Campaign
The Real Warriors Campaign is a multimedia public awareness
campaign designed to encourage help-seeking behavior
among service members and veterans coping with psychological
health concerns.

9. Crowdsourcing behavioral health questions
provides anecdotal, grassroots feedback…
This April 29 Facebook post
received more than
1,400 likes and comments,
vastly positive, in 24 hours
and facilitated more
than 800 referrals to
www.realwarriors.net.
The most popular
response that received the
most “likes.”

10. Anecdotal Results
This April 11 Facebook post
received more than 80 likes
and comments.
Provides insight on „grassroots‟
concerns and validates the
campaign message that
“reaching out is a sign of
strength.”

11. 11
Crowdsourcing Responses by Type

12. 12
Crowdsourcing Responses by Behavior

13. Case study: Booz Allen Ideas Festival

14. – Created greater
visibility and
collaboration for
all ideas.
– Saved money
by reducing
labor costs.
– Enabled
participation across the
firm‟s teams and
geographic locations.
Booz Allen Ideas Festival Takeaways

15. How are You Crowdsourcing
Health Solutions?

16. Connect with the Real Warriors Campaign
Connect with Booz Allen