Click the Download button to open an example European Outlet Centre report by FSP

1. Page 1 www.fspretail.com 10/11/2015
Name: Example Centre Operator: Operator A
Country: Germany Owner: Owner B
UN Region: Western Europe Centre Type: Large - Upscale
Density Band (m2
): €5000 to €7000 GLA (€/m2
): 21,000
Reported Footfall: 2,500,000 Opening Year: 2000
Brand Mix
Example Centre Average Europe Average Euro Rank
30 minutes 519,672 1,125,287 975,313 116
60 minutes 4,572,187 3,915,826 3,040,377 49
90 minutes 5,982,059 7,286,916 5,634,950 83
Example Centre Average Europe Average Euro Rank
30 minutes 10,842 27,080 17,821 95
60 minutes 91,511 88,951 56,587 42
90 minutes 116,656 161,014 105,405 76
Name Drivetime (mins) Size Pop'n (60 mins)
Nearest Capital Capital C 39
Nearest City City D 27
Nearest Outlet Outlet E 254 15,000 856,852
2nd Nearest Outlet Outlet F 183 17,640 1,875,034
FSP Outlet Insight - Example European Outlet Centre
Centre Information
Competiton
Population
Purchasing Power (€m)
Consumer Demand by FISH
Population and Purchasing Power
0%
20%
40%
60%
Young
Assured
Family
Classic
%ofC&Funits
FISH
0%
20%
40%
60%
80%
Clothing
andfootwear
Personal
Household
Leisure
Food
F&B
%ofunits
Merchandise Categories
0%
20%
40%
60%
Value
Lower
Middle
Middle
Upper
Middle
Premium
Luxury
%ofunits
Price Position
0%
20%
40%
Local
Regional
Super
Regional
Global
Brand
%ofunits Brand Coverage
Example Centre Western Europe Large - Upscale (Average)
Young
27%
Assured
25%
Family
30%
Classic
18%
FISH Spend - 60 Minutes
-
20
40
60
80
100
120
140
160
Young Assured Family Classic
IndexvsAverage
FISH Demand Index
Country Index Western Europe Large - Upscale (Index)

2. Page 2 www.fspretail.com
Glossary
Centre Type – FSP has classified European Outlet Centres on the basis of the scale and positioning of the retail offer.
There are three types of position;
• Luxury Schemes (e.g. Bicester Village) appeal to affluent, style conscious shoppers and international tourists. The
offer contains a significant representation (~25%) of Luxury/Premium brands (e.g. Burberry, Polo Ralph Lauren),
supported by occupiers (~40%) in the Upper-Middle price segment (e.g. Diesel, Gant, Guess, Tommy Hilfiger)
• Upscale Schemes (e.g. Batavia Stad) tend to appeal to discerning, affluent, style conscious shoppers, domestic
tourists and day visitors. There are fewer Luxury / Premium brands (~15% of occupiers), a strong presence of Upper-
Middle positioned brands (~40%) and more Mid Price brands (~45%) e.g Gap, Mango, Levi’s, Superdry, Puma etc.
• Midscale Schemes (e.g. Prague Fashion Arena) appeal to price conscious, label aware, mid market shoppers,
domestic tourists and day visitors. They have virtually no Luxury / Premium brands (<5% of occupiers), Upper-Middle
brands account for about 35% of occupiers and there is a strong presence (~60%) of Mid Price brands
Drivetime Catchment – the area in which is possible to drive within an allotted amount of time (e.g. 30, 60, 90 minutes)
from an outlet centre or town. The majority of outlet shoppers will come from within a 90 minute drivetime
FISH – FSP segmentation system for fashion. This categorises brands by their targeted shoppers and links to consumer
demand at catchment level. Fashion purchasing behaviour is largely determined by consumers’ self perception of their
own ‘thinking age’ e.g. "What age-related values do I seek to project?” FSP identify 4 key age perceptions;
• Young – Peer pressure to conform is strong and fashion is a powerful identifying statement
• Assured – Young but no longer immature, or led by peer group pressure. They are able to make up their own minds,
are sophisticated in their choices but do not adopt the attitudes, lifestyles or values typical of older self-perception
Groups
• Family – Dominated by the financial considerations of running the home and caring for the family, therefore
precedence comes before self-indulgence. Members can, and often do, ‘migrate’ temporarily to the Assured or
Classic segments when spending on ‘special occasions’ however, this depends on how much is available after
essential family spending
• Classic – Typically, though not universally, Post-Family and includes ‘Empty-Nesters’. In self-perception terms
members have many similarities with Assured, differing only in possessing less self-confidence about the ‘rightness’ of
purchase decisions, often expressed in terms such as ‘it’s a bit young for me’
Footfall – the estimated number of annual visitors to the centre
Merchandise Category – the percentage of retail units by merchandise category (eg clothing & footwear, household
goods)
Occupier Coverage – the extent to which an occupier's outlet centre portfolio is geographically distributed;
• Local: retailers are only found within one country e.g. Next, Bialetti, McArthur, Izac
• Regional: retailers are dominant in one country, but also found in a number of others e.g. Tog 24, Kiko, XTI, Sisley
• Super Regional: retailers are dominant in one or more countries, but found in smaller numbers across a wide range of
other countries. e.g. Tom Tailor, Clarks Wolford, Jerem
• Global: retailers are found in a broad spread across the world e.g. Nike, Hugo Boss, Mango, Adidas, Calvin Klein
Population – those living in the target centre’s catchment compared to benchmark centres and European average
Price Position – the typical price point served by clothing & footwear retailers within an outlet centre
Purchasing Power – is a measure of disposable income. Purchasing Power figures in this report are sourced from MB
Research and are 2013 estimates. Catchments are compared to benchmark centres and European average
Sales Density – the productivity of retailer floor space (i.e. turnover per square metre). In the outlet centre industry it is
normal convention to measure this in terms of gross floor space. All sales density figures are FSP estimates and
exclude VAT
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