1. By Larry Snow
SJC Web Design LLC
http://www.sjcwebdesign.com
2. Outline and define your content
What is your niche?
What are your products or services?
Sketch out how you want your content on a
web page
What is your design?
3. A full complete description of your services or
product.
◦ who are you
◦ what do you do
A way for people to contact you – email address,
contact information page, or a contact form.
Post comments or feedback from customers who
have bought your product or used your service.
Images related to your content. It could be as
simple as stock photo - your images should
reflect who you are and your services.
If your site is large with lots of content, add a
search function.
4. Avoid overloading your pages.
Web pages that a visitor must scroll down
more than 2 times should be broken up into
separate sections.
Visitors jut won’t read that much.
“Webify” your content. Visitors don’t want to
read a book. Break up your content with
bullet points, bold text for highlights.
5. All pages should contain meta keywords and
descriptions. Meta tags are contained in the
HTML code. Go to Wikipedia for examples
and how to’s.
Descriptive page titles.
Use keywords in your content
6. Avoid over doing the design. Keep it Simple.
Don’t mix and match colors.
Use a color wheel to organize your color
scheme.
Have 1 main color and 1 subtle color for
accent
7. Avoid gizmos, widgets and gadgets. Just
because you know how to make text blink or
scroll on your home page doesn’t mean it is a
good gizmo to have.
8. Avoid using Flash intro pages. I might be
going against the grain here, but in my
opinion Flash intros are a distraction and a
detractor from your web site.
Visitors want to see and read about what you
do and not a flashy advertisement.
9. Write and post articles relevant to your
products or services. This will fill out your
web site, keep visitors interested, and keep
visitors coming back.
10. Don’t let your site get stale. Keep adding to it
in an organized way. Introduce new articles,
press releases, new training, etc. A web site
needs to be continually updated.
11. Use spell check and grammar tools in Word or
other editors before you post your content.
Hire an editor and freelance it out.
12. Visit:
http://www.sjcwebdesign.com/smartwebdesign
Or email me at lawrence.snow@sjcwebdesign.com
