The document discusses the skills and techniques needed for tomorrow's marketer. It notes that today, 66-90% of a buyer's journey is self-directed, so marketers must create exceptional brand moments at every customer touchpoint. Tomorrow's marketer will need techniques like inbound marketing and account-based marketing, as well as technologies like audience hubs to facilitate dialogues instead of monologues with customers. It also emphasizes the importance of acquiring the right talent mix, including thinkers, feelers, doers, and "Da Vincis" to never leave the side of the customer through their entire journey.