The Chief Marketing Officer Asia Summit 2016, the biggest and most exclusive gathering of business executives leading innovative marketing strategies in Asia, kicked off on 26-27th May 2016 at Hilton Hotel Kuala Lumpur. The summit is a premium forum bringing together the leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers; an event that has been designed to provide a unique interactive forum for the marketing community who aspire to the top marketing role in their organizations, and perhaps beyond. The CMO Asia Summit 2016 speaker line-up consisted of some the top strategic minds in the world of marketing, namely Pankaj Batra, CMO for Pizza Hut, Asia; Susie Wong, IBM’s ASEAN CMO, Sam Ahmed, SVP & Group Head of Marketing of APAC, Middle East and Africa at MasterCard; and Parvez Ahmad the Head of Marketing, Asia Pacific & Japan for Oracle Financial Services, to name a few.

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THE BRANDLAUREATE • BUSINESS WORLD REVIEW
The Chief Marketing Officer Asia Summit 2016, the
biggest and most exclusive gathering of business
executives leading innovative marketing strategies
in Asia, kicked off on 26-27th May 2016 at Hilton
Hotel Kuala Lumpur. The summit is a premium forum
bringing together the leading CMOs and top marketers
in the region with the most renowned advertising
agencies, marketing firms and solution providers; an
event that has been designed to provide a unique
interactive forum for the marketing community who
aspire to the top marketing role in their organizations,
and perhaps beyond.
CMOAsia Summit provides a platform for people in the
industry to share ideas and experiences on the latest
tools and strategies for conquering the hearts and
minds of Asian and global consumers. It was an event
filled with a global network of executives specifically
dedicated to high-level knowledge exchange, thought
leadership and personal relationship building among
senior corporate marketing leaders and brand decision-
makers across a wide range of global industries.
A customised itinerary has been tailored to meet the
specific business concerns, with a series of keynote
presentations, case studies, interactive forums,
roundtables discussions and one-to-one meetings.
As an invitation-only event taking place behind
closed doors, the summit offers CMOs and regional
marketing heads an intimate environment for a highly
focused discussion on the latest tools and strategies
for conquering the hearts and minds of Asian and
global consumer. In light of an on-demand economy,
consumers have an expectation of immediacy which
calls for transformation in the space of data, social,
mobile, real-time analytics and agility. CMOs are thus
responsible to shift their focus from pushing messages
to engaging their audience in an ongoing conversation
and relationship through personalized and data-driven
marketing.
Today, it is not about playing differently - it is about
a different game. Akin to soccer where strategies are
determined in realtime and the game is redefined
with each new move, marketers need to combine
speed and stamina to constantly re-evaluate and
shift their positioning to sustain branding power and
drive revenue growth. The explosion of start-ups and
user-centric platforms disrupting the industry put
marketers under pressure to evolve and revolutionize
conventional marketing strategies. Thus, CMO Summit
Asia 2016 opened up a platform for a profound
dialogue with key market players over an extensive
proprietary research.
During the two-day event, the CMO Asia programme
offered indispensable insights on:
• The Uberfication of Everything – Driving brick and
mortar transformation while embracing the new wave
of disruptive innovations
• Agile Content Marketing – Crafting quality content
for conversions and attracting an audience that builds
your business
• Optimising Omnichannel Engagement – Digitising
the consumer decision journey and integrating
marketing channels with a single focus to create
breakthrough customer experiences
• Outsmart Algorithm Changes – Navigating through
the latest tweaks on social media algorithm and
pushing towards higher organic reach
• Stretch Your Dollar – Optimising marketing spend
and uncover opportunities to maximise sales, profits
and market share
• Building Intelligence Into Systems – Perfecting
predictive analytics technology to anticipate what
interactions matter most to customers
• Reinventing B2B Marketing–Exploring the changing
face of B2B marketing and stepping up the intensity
of delivering content-rich search, mobile and video
efforts
• Bigger Pie Strategies – Regaining business strength
and conquering Asia’s culturally diverse market
segments amidst a highly-saturated media landscape
The CMO Asia Summit 2016 speaker line-up consisted
of some the top strategic minds in the world of
marketing, namely Pankaj Batra, CMO for Pizza Hut,
Asia; Susie Wong, IBM’s ASEAN CMO, Sam Ahmed, SVP
& Group Head of Marketing of APAC, Middle East and
Africa at MasterCard; and Parvez Ahmad the Head of
Marketing, Asia Pacific & Japan for Oracle Financial
Services,to name a few.
MAIN SECTION
CMO ASIA SUMMIT 2016
UNITING LEADING MARKETERS & BRAND SHAKERS
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