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The document summarizes recent events regarding allegations of bullying against UK Prime Minister Gordon Brown and his government's response. It notes that a recent poll found 28% believe Brown is a bully but 50% agree he has a strong sense of right and wrong. It also discusses interviews with the head of a helpline for workplace bullying victims where inconsistencies emerged regarding the number of calls received about Brown. Downing Street and others have defended Brown's character in the wake of the allegations.
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2) It suggests the long campaign, fueled by fixed-term parliaments, has led to voter ennui, and that TV interviews have become uninformative spectacles as journalists try to humiliate politicians and politicians stick to key messages.
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Elle Macgregor's Presentation
- 1. The Sunday Times 28/02/10 Brown on course to win election ‘Today’s poll suggests recent claims about Brown’s tantrums and his intimidation of staff may have actually helped him. Just 28% of people believe the prime minister is a bully and 50% agree he has a strong sense of right and wrong.’
- 2. Golden PR Rules • 1. You must be clear on the facts; changing your story will damage your credibility. • 2. Use the facts to your advantage. • 3. If you breach confidentiality, you must be prepared for the reputational consequences.
- 3. Sources • The Times – National Broadsheet • BBC Blog Nick Robinson – political Blogger online • Channel 4 News -TV
- 4. The Times 22 Feb 2010 Christine Pratt... ‘with her husband, David... believed that there was insufficient hep available for people who were bullied at work... the helpline is run by 12 volunteers none of whom draws a salary...the charity receives no government funding’. Brown: ‘frightened staff’ and ‘bruised staff’ ‘Downing street’s damage limitation strategy ‘Roughly shoved aside’ ‘Crashed his fists into the back of the passenger seat’
- 6. Opening image of Channel 4 News 22/02/2010
- 7. Interview Channel 4 Monday Gary Gibbon 22/02/10 I: So you have personally taken calls of concern from one or more people – how many? P: It’s Three of four. I: That you have personally taken? P: No I have taken at least one. I: At least one? You would know if you had personally taken one or more wouldn’t you? P: I have taken one. And i know of another email.... We’ve had three of four inquiries from either PM’s office or deputy prime ministers office over the last 18 months. I : There hasn’t been a deputy prime minister for 18 months
- 8. Image shown of Mrs Pratt, Channel 4 News
- 9. Citizen Journalism • 4. At 6:23pm on 22 Feb 2010, Tony Geo wrote: • There has been NO deputy prime minister since 27th June 2007. And before then, of course, it was John Prescott. There has been no "deputy prime minister's office" since May 2006... • Surprised you haven't spotted any of that Nick.
- 10. Comment on BBC Blog – Nick Robinson 110. At 9:44pm on 22 Feb 2010, paulnlondon wrote: Tell me Nick, which part of [Sir Gus O Donnal’s] statement leaves open the possibility that he did talk to Gordon Brown about his behaviour towards his staff? Or are you just trying to deflect the fact that this whole story has been largely made up and promoted by some for their own end?
- 11. Golden rule number 3 • If you breach confidentiality, you must be prepared for the reputational consequences. • Pratt had no one to support her reputation.
- 12. Resignations
- 13. Sarah Brown amongst many defending Brown’s character
- 14. Citizen journalism and PR • lmacgregorchatwin.blogspot