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Similar to To like or not to like? Social Media, wat is het en wat kunnen we ermee
Similar to To like or not to like? Social Media, wat is het en wat kunnen we ermee (20)
To like or not to like? Social Media, wat is het en wat kunnen we ermee
- 1. To Like or not To Like? Social Media, wat is het en wat kunnen we ermee Maarten van Wesel
- 2. Social Media, wat is het? • ‘User’-generated • Interactie • Laag drempelig
- 3. Social Media, wat is het? • ‘User’-generated • Interactie • Laag drempelig
- 4. Social Media, wat is het? • ‘User’-generated • Interactie • Laag drempelig
- 5. Social Media, wat is het? • ‘User’-generated • Interactie • Laag drempelig
- 6. Social Media, wat is het? • ‘User’-generated • Interactie • Laag drempelig
- 7. Social Media, wat is het? • ‘User’-generated • Interactie • Laag drempelig
- 8. Social Media, wat is het? • ‘User’-generated • Interactie • Laag drempelig
- 9. Ken je ze? Waar ben je actief?
- 11. Social Network Services, Data AIOS Studenten FHML-G Facebook 71 % 95 % Hyves 57 % 42 % LinkedIn 31 % 17 % Enquête AIOS; 4-1-2011 tot 22-4-2011, N=42, FHML-G; september 2011, N=85
- 12. Social Network Services, Data Aantal bekend Aantal Percentage in Maastricht gevonden op LinkedIn H 1520 251 16,51%
- 13. Waarom gebruiken mensen Social Media? • Social media drivers: – Passie – Probleem – Contact – Reputatie en identiteit – Krachtenbundeling – Beloning ISBW (2011), White Paper Social Media Specialist
- 14. Waarom wil je leden? ComScore (2012), The Power of Like; how social Marketing works
- 15. Filmpje
- 16. Weapons of Influence: Reciprocity R. Cialdini (2001) Influence; Science and Practice
- 17. Weapons of Influence:Commitment and Consistency R. Cialdini (2001) Influence; Science and Practice
- 18. Weapons of Influence: Social Proof R. Cialdini (2001) Influence; Science and Practice
- 19. Weapons of Influence:Authority R. Cialdini (2001) Influence; Science and Practice
- 20. Weapons of Influence: Liking R. Cialdini (2001) Influence; Science and Practice
- 21. Weapons of Influence: Scarcity R. Cialdini (2001) Influence; Science and Practice
- 22. De opdracht Bij een specialisme opleiding in het zuiden van het land wordt geconstateerd dat er een tekort is aan opleidingsplaatsen in het aankomende academisch jaar. Jaren zonder actief alumni beleid hebben er toe geleid dat er geen contact is met de jonge generatie specialisten. Enkele medewerkers suggereren dat deze jonge generatie mogelijk actief is op verschillende Social Network Sites.
- 23. PGO 1. Begrippen verhelderen 2. Problemen definiëren 3. Brainstorm 4. Systematische inventarisatie 5. Leerdoelen definiëren 6. Zelfstudie 7. Nabesprekingsfase
- 24. De opdracht Bij een specialisme opleiding in het zuiden van het land wordt geconstateerd dat er een tekort is aan opleidingsplaatsen in het aankomende academisch jaar. Jaren zonder actief alumni beleid hebben er toe geleid dat er geen contact is met de jonge generatie specialisten. Enkele medewerkers suggereren dat deze jonge generatie mogelijk actief is op verschillende Social Network Sites.
- 25. Extra filmpjes • Milgram • Reciprocity; Cialdini • Reciprocity; Sheldon • Sociale Media, de nieuwe realiteit • Social media figures, februari 2012 • E-Patient Revolution
- 26. Vragen? @MaartenvanWesel http://www.linkedin.com/in/
- 27. Bronnen van plaatjes Waarom: http://blog.comscore.com/get-fans.png Reciprocity:http://farm9.staticflickr.com/8303/7838582398_711b9bd955_z.jpg, http://robotandghost.com/wp-content/gallery/2005/2005-03-07-reciprocity.jpg, http://www.natuurwetenschappen.be/common/pdf/educa/summercourse/Johan_Mertens/index-12_1.jpg Commitment and Consistency: http://www.usmansheikh.com/wp-content/uploads/2009/07/ commitment.jpg, http://mydatinghangovers.com/wp-content/uploads/2011/02/commitment.jpg, http://d24w6bsrhbeh9d.cloudfront.net/photo/5373980_460s.jpg Social Proof; http://www.rock-ola.be/hoes-pr/presley%20lp's/elvis%20presley%202075.jpg, http:// vig-fp.prenhall.com/bigcovers/0321011473.jpg, http://www.convertingcopy.com/wp-content/ uploads/2011/04/socialproof.png, http://t3.gstatic.com/images?q=tbn :ANd9GcQFfZBHbWQr38p3ZgIIrlQvmGD8RDP_IjPMR_jap8OnvvyT8WWwPCthrLc3 Authority; http://2.bp.blogspot.com/_P1XLwqT9W6Y/SPEZ3QLVNqI/AAAAAAAAAS4/ufiiLk9Ii18/s400/Ad4Smokes.j , http://2.bp.blogspot.com/-GUEFreR2BHI/TVm3q1ZbT1I/AAAAAAAAAEY/zZt-ZpKi86g/s1600/smoking.jpg , http://1.bp.blogspot.com/_1pINz6H54Ys/Scr-TavvX8I/AAAAAAAABC4/tEFcM_f8hDI/s800/viceroys.png Liking: http://i2.kym-cdn.com/photos/images/newsfeed/000/279/249/c30.jpg, http://frontpointblog.com/ wp-content/uploads/2010/08/door-to-door-salesman.jpg, http://upload.wikimedia.org/wikipedia/ commons/thumb/e/ec/Mona_Lisa,_by_Leonardo_da_Vinci,_from_C2RMF_retouched.jpg /264px-Mona_Lisa,_by_Leonardo_da_Vinci,_from_C2RMF_retouched.jpg, http:// viasancoaching.files.wordpress.com/2011/10/spiegel.jpg Scarcity: http://www.webcomickodie.nl/comics/2012-03-02-de-laatste-ronde.jpg, http:// www.headoverheelsvictoria.ca/wp-content/uploads/hoh_summer_sale _countdown-05-620x612.jpg, http://upload.wikimedia.org/wikipedia/en/5/55/The_Beatles_-_ Butcher_Cover.jpg Vragen: http://afewofmy.com/wp-content/uploads/2011/08/LinkedIn-questions.png
Editor's Notes
- Slactivism: Slacktivist activities include signing Internet petitions , [2] joining a community organization without contributing to the organization's efforts, copying and pasting of Social Network statuses or messages or altering one's personal data or avatar on social network services . Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action. [3]
- Slactivism: Slacktivist activities include signing Internet petitions , [2] joining a community organization without contributing to the organization's efforts, copying and pasting of Social Network statuses or messages or altering one's personal data or avatar on social network services . Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action. [3]
- Slactivism: Slacktivist activities include signing Internet petitions , [2] joining a community organization without contributing to the organization's efforts, copying and pasting of Social Network statuses or messages or altering one's personal data or avatar on social network services . Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action. [3]
- Slactivism: Slacktivist activities include signing Internet petitions , [2] joining a community organization without contributing to the organization's efforts, copying and pasting of Social Network statuses or messages or altering one's personal data or avatar on social network services . Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action. [3]
- Slactivism: Slacktivist activities include signing Internet petitions , [2] joining a community organization without contributing to the organization's efforts, copying and pasting of Social Network statuses or messages or altering one's personal data or avatar on social network services . Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action. [3]
- Slactivism: Slacktivist activities include signing Internet petitions , [2] joining a community organization without contributing to the organization's efforts, copying and pasting of Social Network statuses or messages or altering one's personal data or avatar on social network services. Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action.[3]
- Slactivism: Slacktivist activities include signing Internet petitions,[2] joining a community organization without contributing to the organization's efforts, copying and pasting of Social Network statuses or messages or altering one's personal data or avatar on social network services. Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action.[3]