L'attenzione: questa sconosciuta. Quali sono i meccanismi sottostanti? Come scegliamo di focalizzarci su un contenuto o un fatto che ci attrae? Pillole di Neuroscienze a supporto del marketing.

1. BrainGame
May I have your attention please?
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2. May I have your attention please?
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3. May I have your attention please?
Human beings are natural-born
attention seekers. We feel affirmed
when we get noticed, when we
stand out from the crowd, or when
we have a loved one’s undivided
attention. For those of us working in
marketing or advertising this is a
professional calling; marketers and
agencies get paid according to their
ability to capture people’s attention
for brands. All of us know what it
feels like to capture somebody’s
attention successfully but we know
very little about the systems within
that person’s brain that enable this
to happen. Until relatively recently,
we have had a limited
understanding of what attention
actually is – and how it works.
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4. May I have your attention please?
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5. May I have your attention please?
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6. May I have your attention please?
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7. May I have your attention please?
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8. May I have your attention please?
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9. May I have your attention please?
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10. May I have your attention please?
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11. May I have your attention please?
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12. May I have your attention please?
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13. May I have your attention please?
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14. May I have your attention please?
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15. Thank you
for more info, please contact:
Gabriella Bergaglio
Marketing Manager
gabriella.bergaglio@tnsglobal.com
TNS Italia - Via Bolama, 11/3-13 - 20126 Milano
Tel. +39.02.27072.1
©TNS
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