How to deal with journalists effectively
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How to deal with journalist - tell your own story, and keep your audience in mind.
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How to deal with journalists effectively
- 2. How to deal with journalists
- 3. …like me
- 4. What do they want from us? What do we want from them?
- 5. Little bit of theory... Lots of practice!
- 6. Why bother? Journalists can help to have impact with your research •
- 7. Train how to: Be in charge of the interview Be able to get your key message across Speak in the language of your target audience Formulate in a clear, convincing and credible way
- 9. What does he want?
- 11. Let’s practice!
- 12. Imagine yourself as a journalist Your assignment: interview me about my research on behavioural targeting, a.k.a. personalized advertisement on websites based on an individual’s web-browsing behaviour. Choose your medium (e.g. newspaper, popular magazine, radio/television show (not a scientific one!)) Make up some questions you think are relevant
- 13. Let’s evaluate…
- 14. What do they want?
- 15. News!
- 16. Uniqueness
- 18. Drama & emotion
- 19. Conflicts
- 20. Impact on large groups
- 21. Personal impact
- 24. Weird science
- 25. Visualisation
- 27. Who are they? What do they want?
- 28. What does that mean for us?
- 29. Take your time to think about your story
- 30. Send a clear and concise message
- 31. Not too many!
- 32. Think about what you don’t want to tell
- 33. But do not lie!
- 35. Help the journalist facts statistics examples other experts metaphors
- 36. Every interview is a chance to tell your story!
- 37. But keep your audience in mind…
- 38. Let’s practice!
- 39. Prepare to be interviewed What kind of medium (newspaper, tv show, …)? What kind of audience? What is the news value of your story? What is your message (max. 3 key messages!)? What do you think the journalist will ask? Is there anything you don’t want to talk about? I will interview you
- 40. Let’s evaluate…
- 41. Some tools
- 44. Check the facts
- 46. Looking back…
- 47. That’s all for now… Thanks for your time and energy!