This document appears to be a project report submitted by Karishma Manandhar to Rajesh Hamal of Nepal Commerce Campus in partial fulfillment of a Master's degree in Business Administration. The report focuses on market segmentation practices at Nepal Bank Limited. It includes an introduction that outlines the background, objectives, methodology and limitations of the study. It then presents an analysis and findings in Chapter 2 across several sections. Chapter 3 provides conclusions and recommendations from the study. The document also includes guidelines for formatting the project report and references used.

1. MARKET SEGMENTATION PRACTICES
IN NEPAL BANK LIMITED
A Project Report
Submitted by:
Karishma Manandhar
Roll No.:345
TU Regd. No.
Nepal Commerce Campus
Submitted to:
Rajesh Hamal
Marketing Department
Nepal Commerce Campus
In Partial Fulfillment for the Requirement of the Degree of
Masters of Business Administration (MBA)
New Baneshwor, Kathmandu
April 2017

2. TABLE OF CONTENTS
Title Page i
Acknowledgements ii
Table of Contents iii
List of Tables iv
List of Figures v
Abbreviations vi
CHAPTER I: INTRODUCTION 1-7
1.1 Background 1
1.2 Objectives 3
1.3 Methodology 4
1.4 Limitations 7
CHAPTER II: ANALYSIS AND PRESENTATION 8-25
2.1
2.2
2.3
2.4
2.5
CHAPTER III: CONCLUSION AND RECOMMENDATION 26-38
3.1
3.2
BIBLIOGRAPHY
APPENDICES

3. BIBLIOGRAPHY
Agrawal, G. R. (2011). Fundamentals of Marketing in Nepal. Kathmandu: M. K. Publishers and
Distributors.
Amatya, S. K., & Thapa, G. (2007). Fundamentals of Advertising. Kathmandu: Khanal
Publication.
Kotler, P., & Armstrong, G. (2005). Principles of Marketing. Singapore: Pearson Education Pvt.
Ltd.
Ministry of Information and Communications. (2012). Media Directory 2068. Kathmandu:
Department of Information.
Thapa, G. (2008). Dictionary of Marketing. Kathmandu: Buddha Academic Publisher and
Distributor Private Limited.
Thapa, G. (2010). Sex Appeal in Advertising. Pravaha , 35-42.
Thapa, G., & Neupane, D. K. (2071). Marketing Management. Kathmandu: Asmita Books
Publishers and Distributors Private Limited.
Thapa, G., Neupane, D. K., & Misra, D. R. (2072). Introduction to Marketing. Kathmandu:
Asmita Books Publishers and Distributors Private Limited.
Thapa, G., Neupane, D. K., & Rai, B. (2071). Fundamentals of Marketing. Kathmandu : Asmita
Books Publishers and Distributors Private Limited.
Thapa, G. (2010, January 15). Academic Resources. Retrieved June 17, 2013, from Gopal
Thapa's Personal Website: www.gopalthapa.com.np

4. GUIDELINES FOR PROJECT REPORT
Dr. Gopal Thapa
All reports are broadly organized in three sections:
1. Preliminary matter
2. Text
3. Back matter
PRELIMINARY MATTER REQUIREMENT
The preliminary matter consists of the title page, acknowledgements, table of contents, list
of tables, list of figures etc. Preliminary pages are paginated separately from the rest of the text.
Proper order of preliminary pages:
1. Title page
2. Acknowledgements
3. Table of contents
4. List of tables (if tables appear in the document)
5. List of figures ( if tables appear in the document)
6. Abbreviations
Title page
The title page is the first page of report
1. Title ……. ALL CAPS (not more than two lines)
2. Margin – top – 1.”, Bottom – 1” , Left – 1.25” Right – 1”
3. Type face consistent with main text ( New Times Roman)
4. Spell out all acronyms in full
5. Correct month and year
Acknowledgements
1. not more than one page
2. consistent type face and size
3. margin same as other pages
Table of contents
TABLE OF CONTENTS – all caps
1. Introduction
a. Background
b. Objectives
c. Methodology
d. Limitations
2. Analysis and Presentation
3. Conclusion and Recommendations
Text
1. Regular text - New times Roman 12 points

5. 2. Sub title – 14 points bold
3. Main title 16 points bold
4. Consistent type face and size
5. Page number – upper right hand corner , do not show page number on the title page or the
first page of the chapters
6. Do not show page number on references and appendices
Back Matter Requirements
Notes: at the bottom of the page or at the end of the document
References /Bibliography – APA Format
Appendices
General Guidelines
1. Use A4 size- 60gm - white paper
2. No boarder or line
3. Use only black ink
4. Margin – top – 1”, Bottom – 1.25” , Left – 1.” Right – 1”
5. Line spacing 1.5
6. Include signature of the student at the bottom of the acknowledgements
7. Use i, ii, etc as page number for preliminary page
8. Use 1, 2 etc from Introduction chapter
9. Do not use personal pronoun such as I , we, you, my , our, and us
10. Do not use titles such as Dr, Professor, Dean when you have to quote authorities.
11. Never use slang